Unilever leads charge in improved beauty inclusivity

Unilever leads charge in improved beauty inclusivity

‘Beauty for all’ is one of this year’s top five industry trends. In a bid to become more inclusive, Unilever is dropping the term ‘normal’ from its products and advertising. Beauty that caters to all, irrespective of body, hair, and skin type, has quickly become of urgent importance to...

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Ocean waste has found its way into haute couture

Ocean waste has found its way into haute couture

At the helm of fashion’s reset period, designer Iris van Herpen has unveiled a haute couture dress made entirely from plastic fabric produced by Parley for the Oceans. Neither tradition nor a global pandemic can hinder progress it seems. Yet another step forward amid fashion’s moment of reckoning (brought about...

New law prohibits influencers from using ‘misleading’ beauty filters

New law prohibits influencers from using ‘misleading’ beauty filters

The UK’s Advertising Standards Authority has ruled that social media influencers must now disclose when they use ‘misleading’ beauty filters on sponsored posts. Ever since ‘fake aesthetic’ filters began flooding our Instagram feeds in early 2019 they’ve become common place, so much so that you may not even realise you’re looking at an altered selfie that can manipulate anything from eye colour to your jawbone. Whether this involves skin that appears...

By London, UK
Stella McCartney’s latest collection puts people and planet first

Stella McCartney’s latest collection puts people and planet first

The designer's latest sustainable, vegan activewear collection is made from recycled plastic, an ode to the next generation's environmentally and socially conscious youth. ‘I am continuously inspired by the world around us, and the people within it who are taking a stand for their communities and planet,’ says Stella McCartney on her latest collaboration with Adidas titled FuturePlayground. Released last Friday, it’s a two-part collection described as combining streetwear’s ever-more expressive...

By London, UK
Beauty brands turn to blockchain to boost consumer confidence

Beauty brands turn to blockchain to boost consumer confidence

With transparency an urgent new focus for the industry, blockchain technology is being used by brands to lift the lid on false claims and ultimately change the way we shop. If you don’t know what blockchain is, it’s an incorruptible system of recording information that makes it near-impossible to change, hack, or cheat what’s been inputted. Amid growing scrutiny that the beauty industry isn’t nearly as transparent as it should be,...

By London, UK
How new app Sojo is creating a circular fashion system for lockdown

How new app Sojo is creating a circular fashion system for lockdown

Sojo is a brand-new app connecting users with local seamster companies through a pick-up/delivery service, creating a fresh circular fashion system during lockdown. While the pandemic has given the style-obsessed an opportunity to take a look at their existing wardrobes with a fresh pair of eyes, it hasn’t allowed us to get well-worn clothes mended, altered, and tailored professionally. Regardless of how closely you follow DIY TikTok customisation videos currently surging...

By London, UK