social change comedown + gen z go mute
right here, right now! or whenever… I ain’t gluing myself to Oxford Street or throwing orange paint at the Lamborghini dealership. I’ve got bills to pay. Remember in the late 2010s when Gen Z was synonymous with social change, a broad catch-all term encapsulating the desire for a more equitable and...
Current in The Common Thred
gen z scale back socialising + ariana grande quits public life
thank u, next If your weekend plans involve anything more expensive than a stroll around a National Trust park, chances are your Gen Z chums will mentally run the numbers the second you pop up in the group chat. ‘Will I still be a reasonable level of skint come Monday?’ Given...
‘uk poo’ hits socials + earnest isn’t entertaining
the sun goes down, my zoot comes up I have frankly no cause to spend the amount of time I do on Twitter (not calling it X). It feels like overegging the pudding to call it a guilty ‘pleasure’, but it somehow remains my social app of choice. This week, however,...
odyssey’s anti-woke boycott fails + pokémon traders get strapped
nolan is too goated to ‘go broke’ This ain’t no little live-action Disney remake. It’s Christopher Nolan. In the least surprising turn of events this summer, the masses flocked to see The Odyssey on opening weekend across the globe. The movie already boasts a 95% critic score and a 97% user score on Rotten...
gen z’s luddite uprising + zero chill bison
delete the apps, rebuke the horniness, move back home The so-called ‘digital natives’ are biting the hand that fed them, because it fed them mostly FOMO, insecurity, and addiction. Chat about AI is everywhere in the mainstream, but if you broach the topic on any campus other than MIT, it’s likely...
trump’s world cup karma + gen z hates your name
‘overturn this’ The rest of the world is on their feet for Belgium and the poetic justice they doled out last night. The Red Devils may not be a patch on their golden generation of prime Hazards, Mertens, and De Bruynes from the 2010s, but they had all the smoke for...
viral Vinted allegations + Merlin the World Cup duck
I just want to buy some secondhand clothes, blud Everyone knows that Gen Z loves an upsell. Any thrifted items, secondhand seasonal wear, or funky footwear can find a good home… for the right price and on a decent platform, of course. This explains the rise (and rise) of Vinted, the Lithuanian-based peer-to-peer marketplace that allows users to buy, sell, and swap their personal belongings. Last year, the company announced it...
Gen Z rejoining the EU + TikTok nuns are blowing up
we’re going viral, sister If you’re an older Gen Zer like myself (I’m a borderline millennial, I’ll be honest), you may remember the absolute shock of the Brexit vote way back in 2016. We live in an era of constant political upset these days, what with Keir Starmer being booted from office this week, Donald Trump continuing to baffle overseas, and ex-Canadian prime minister Justin Trudeau constantly making tabloid headlines for...
world cup surveillance secret + uk boots u-16s from social media
tsamina mina, eh eh, they’re raiding your apartment, eh eh. You’d love to be in the thick of it, sure, but there is an upside to watching the World Cup from afar… and it’s not just the thousands saved on tickets and drinks. The thing about a global event that wraps millions of people up in tribalism and sheer spectacle is, it’s a hella-effective distraction. Trump probably couldn’t point US talisman Christian...
viral loneliness + dating for self-improvement
Recharge your social battery, and your TikTok ring light. Here I am playing games and napping like a dumbass, when I could be going viral. I always associated alone time with being alone: drinking tea, watching Peep Show for the 1000th time, resisting Pornhub. Nothing about wearing cheap pyjama bottoms or wolfing down a chicken Big Mac has ever made me think it could be content. Never while scooping up washing with...
