Deep Dive: Has Gen Z lost energy for social change?
When it comes to social change in 2026, Gen Z has lost all the vim of yesteryear. When and where was this energy lost? Let’s break it down. In the late 2010s Gen Z was synonymous with social change, a broad catch-all term encapsulating the desire for a more equitable...
Current in Gen Z
Why does networking feel like pretending to be someone I’m not?
The short answer is because you probably are pretending to be someone you’re not, at least a little bit. I’m not a fan of the ‘bring your whole-self to work’ idea. I think we all adopt different personas for different areas of our lives: we’re different with our friends, families,...
Why is Gen Z flocking to historic places and heritage sites?
The National Trust has reported that young people are signing up for new memberships at an exponential rate, with over 50,000 joining last year, a growth of 26% over 2024. What’s causing this growth? More Gen Zers are taking an interest in The National Trust, new data shows. The UK conservation...
Can I quit my miserable job even if it’s CV gold?
Is it okay to quit a job I’m miserable at, even if it looks good on my CV? My immediate response to this question is yes. There’s more to life than work, so there’s no need to be miserable just for the sake of a fancy CV. That said, you need...
What is ‘soft socialising’ and why is everyone doing it?
Gen Z are choosing gentler forms of fun thanks to stressful work schedules and marketing fatigue. Have you recently vowed to delete the dating apps (again)? Join the club. Modern life has made socialising – romantic or otherwise – a largely digital task, and in so doing has made one of our...
How research says Gen Z is redefining friendship online
Online friendships have long been viewed as less ‘real’ than those formed through face-to-face interaction. However, research indicates that for Gen Z, whose social lives are increasingly shaped by digital spaces, that assumption is outdated. In a world of 8.3 billion people, how realistic is it to assume that the...
Ignore the news, Gen Z alcohol moderation isn’t a ‘myth’
Recent global figures on alcohol consumption showed that Boomers have the lowest drinking participation rate of any generation. Some outlets are saying this is proof that Gen Z aren’t big on moderation after all. Here’s why they’re wrong. This is why statistics without context aren’t worth acknowledging. Market research firm IWSR released its latest figures on alcohol consumption this week. Its twice-yearly survey includes data from thousands of adults...
Gen Z say they ‘perform’ even during self-pleasure
A new survey titled the ‘Pleasure Census’ has found that roughly 50% of Gen Z ‘perform’ even during self-pleasure, suggesting that poor body image might be affecting young people in the bedroom.
Ever feel like you need to ‘perform’ in the bedroom and tell your partner that you’re definitely, absolutely, unabashedly having a good time? You’re not alone.
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Vevo study says Gen Z nostalgia fuelling music trends
New research by Vevo suggests that Gen Z are ‘borrowing’ nostalgia from decades they never lived in, a noticeable change compared to older generations. This is shaping brand marketing strategies as companies seek to attract new audiences while retaining existing ones. Nostalgia seems to be all the rage right now, at least across the music industry. Thanks to the easy accessibility of streaming, Gen Z is continuously discovering older songs and...
Is loneliness the latest Gen Z status symbol?
A pivot on singledom, the rise of ‘lonely influencers’, and a crackdown on self-optimisation have more and more of us romanticising the lonely life. I’ve grown up feeling that loneliness is something to hide, or at least feel negative about. My earliest visualisation of adult loneliness was probably Bridget Jones singing ‘All By Myself’ in her pyjamas, and as I evolved through school, university, and my first jobs, I came to...
