We spoke to Gen Z… here’s what they really think of AI
We came together with Next-Gen Media (NGM) to explore how young people are using AI and what they really think about its growing influence. Most of us are using AI in our working lives in some way, whether it be to plan workflows, manage projects, schedule meetings, or even...
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Is Gen Z becoming ‘Denized’?
Thousands of job applications, endless rejection emails and graduate roles demanding years of experience. As TikTok turns unemployment into a running joke, is the viral phenomenon of being ‘Denized’ revealing something more serious about Britain's youth unemployment crisis? There was once a fairly straightforward formula for success: go to school,...
Is Gen Z earning more than millennials at the same age?
At 24, Gen Z workers born in the late 1990s are apparently being paid more than any cohort since those born in the 1950s. The bigger picture isn’t quite so rosy, however. Gen Z’s early careers are more financially rewarding than those of millennials, according to research from the Resolution...
Should I accept inefficiency at work or push for change?
'I’m frustrated with how inefficient the workplace is. Should I just change my expectations?' I think there are two things you can do. Firstly, lean into the real world. Talk to people. They might be close friends, colleagues or acquaintances in your sector. Ask them about work. What’s going well? What’s...
Why is Gen Z flocking to historic places and heritage sites?
The National Trust has reported that young people are signing up for new memberships at an exponential rate, with over 50,000 joining last year, a growth of 26% over 2024. What’s causing this growth? More Gen Zers are taking an interest in The National Trust, new data shows. The UK conservation...
Deep Dive: Has Gen Z lost energy for social change?
When it comes to social change in 2026, Gen Z has lost all the vim of yesteryear. When and where was this energy lost? Let’s break it down. In the late 2010s Gen Z was synonymous with social change, a broad catch-all term encapsulating the desire for a more equitable...
Why does networking feel like pretending to be someone I’m not?
The short answer is because you probably are pretending to be someone you’re not, at least a little bit. I’m not a fan of the ‘bring your whole-self to work’ idea. I think we all adopt different personas for different areas of our lives: we’re different with our friends, families, close workmates, and wider professional connections. So, when you’re networking, you’re adopting your professional persona. Hopefully that isn’t too different to...
Can I quit my miserable job even if it’s CV gold?
Is it okay to quit a job I’m miserable at, even if it looks good on my CV? My immediate response to this question is yes. There’s more to life than work, so there’s no need to be miserable just for the sake of a fancy CV. That said, you need to ask yourself some questions and think through the answers. How miserable are you, really? If you find yourself dreading Monday...
What is ‘soft socialising’ and why is everyone doing it?
Gen Z are choosing gentler forms of fun thanks to stressful work schedules and marketing fatigue. Have you recently vowed to delete the dating apps (again)? Join the club. Modern life has made socialising – romantic or otherwise – a largely digital task, and in so doing has made one of our most fundamental instincts just that: a task. Don’t get me wrong, introverts will tell you that meeting new people has always...
How research says Gen Z is redefining friendship online
Online friendships have long been viewed as less ‘real’ than those formed through face-to-face interaction. However, research indicates that for Gen Z, whose social lives are increasingly shaped by digital spaces, that assumption is outdated. In a world of 8.3 billion people, how realistic is it to assume that the right people for us are all within a 10km radius? More than 2,000 years ago, Aristotle defined friendship as a reciprocal...
