Current in Gen Z

Are Gen Z angry at Kanye West?

Are Gen Z angry at Kanye West?

Yeezy season is cancelled Kanye West, also known as Ye, has been barred from entering the UK this summer. He was scheduled to headline all three days of this year’s Wireless festival, but a huge backlash prompted the Home Office to ultimately revoke his ETA following years of racist and...

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How McDonald’s marketing misfired

How McDonald’s marketing misfired

McDonald’s CEO, Chris Zempczinski, was mocked last week for ‘eating’ a new Big Arch burger weirdly and referring to it as a ‘product.’ His behaviour and the ensuing backlash demonstrated a fundamental, widening disconnect between corporate types and the average consumer. So…we’re guessing you’ve probably seen McDonald’s CEO, Chris Zempczinski,...

Wuthering Heights yearning feels out of step with Gen Z dating

Wuthering Heights yearning feels out of step with Gen Z dating

The vast criticism for Emerald Fennel’s 'adaptation' of Emily Brontë’s classic novel Wuthering Heights began before the feature film had even darkened screens in full.  From the white-washed or otherwise clumsily racially-stereotyped casting choices, to the soy-boyification of Heathcliffe - the Byronic hero(?) - the one thing the trailer promised us was an almost complete departure from what the middle Bronte sister originally intended.  On this point at least, audiences...

By Manchester, UK
A Gen Z guide to staying safe while online dating

A Gen Z guide to staying safe while online dating

Over one million Gen Zers are on ‘the apps’ continuously swiping in hopes of finding love or casual hookups. How can we ensure we stay safe? It’s no secret that online dating has taken the world by storm with Gen Z, boasting over 350 million users globally. In th US, 18-28 year-olds make up 37% of dating app users. Dating apps, while often scrutinized for being unsafe and superficial,...

By New York City, US
Should I keep my side hustle a secret from management?

Should I keep my side hustle a secret from management?

‘Should I tell my manager about my creative side hustle, or will they assume I’m not focused on my main job?’ It’s a good question, and one that’s ever more relevant as folks take on side-hustles. I think there’s a three-step process to assessing if telling your line manager is a good idea or not. Common sense Firstly, apply a bit of common sense. Are you fishing for the same clients as...

By Oxford, UK
How to stay motivated and set professional goals for the year ahead?

How to stay motivated and set professional goals for the year ahead?

Staying motivated can be tough at work. When you’re in education there's regular feedback, fresh objectives, a higher purpose (your development) and an end in sight (graduation). You have a ready-made community (your friends) and people around you who really care about your success (teachers, lecturers, parents). All of this is motivating, and some workplaces and professions do a good job of replicating this, especially in the early years of your...

By Oxford, UK