A Gen Z love letter to the tiny โ€˜tini

A Gen Z love letter to the tiny โ€˜tini

A diminishing appetite for booze has ushered in a new, downsized, era for the cocktail.ย  Itโ€™s been reported for some time now that young people are drinking less. Our parentโ€™s generation were privy to the 80s cocktail goldrush, whetted with Piรฑa Coladas and Blue Lagoons. And millennials have held up...

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Opinion – is my generation ditching marriage?

Opinion – is my generation ditching marriage?

Less 20-somethings are getting married today than ever. As Gen Z ditches wedding rings, it begs the question: what has changed? Thereโ€™s little I love more than the sweet sound of an orchestra playing a doting love song, as a couple makes it down the aisle, ready to make the ultimate commitment and say: โ€˜I doโ€™. Yet nowadays, it seems like my generation is more inclined to say โ€˜I don'tโ€™...

By New York City, US
How McDonaldโ€™s marketing misfired

How McDonaldโ€™s marketing misfired

McDonaldโ€™s CEO, Chris Zempczinski, was mocked last week for โ€˜eatingโ€™ a new Big Arch burger weirdly and referring to it as a โ€˜product.โ€™ His behaviour and the ensuing backlash demonstrated a fundamental, widening disconnect between corporate types and the average consumer. Soโ€ฆweโ€™re guessing youโ€™ve probably seen McDonaldโ€™s CEO, Chris Zempczinski, awkwardly โ€˜bitingโ€™ into the new Big Arch burger by now, right? If you havenโ€™t,ย we covered it this week, taking...

By Bristol, UK
Wuthering Heights yearning feels out of step with Gen Z dating

Wuthering Heights yearning feels out of step with Gen Z dating

The vast criticism for Emerald Fennelโ€™s 'adaptation' of Emily Brontรซโ€™s classic novel Wuthering Heights began before the feature film had even darkened screens in full.ย  From the white-washed or otherwise clumsily racially-stereotyped casting choices, to the soy-boyification of Heathcliffe - the Byronic hero(?) - the one thing the trailer promised us was an almost complete departure from what the middle Bronte sister originally intended.ย  On this point at least, audiences...

By Manchester, UK
A Gen Z guide to staying safe while online dating

A Gen Z guide to staying safe while online dating

Over one million Gen Zers are on โ€˜the appsโ€™ continuously swiping in hopes of finding love or casual hookups. How can we ensure we stay safe? Itโ€™s no secret that online dating has taken the world by storm with Gen Z, boasting over 350 million users globally. In th US, 18-28 year-olds make up 37% of dating app users. Dating apps, while often scrutinized for being unsafe and superficial,...

By New York City, US