The nolo generation: why are Gen Z ‘sober curious’?
from yolo to nolo, plus finding love in the supermarket & WFH Fridays. Welcome to the latest edition of The Gen Zer. This week, we take a look at the increasing demand (and supply) for no- and low-alcohol drinks. We also take a look at why TikTok has got Gen Zers...
Current in Gen Z
Gen Z in the workplace
brat summer walks demurely into an office. Welcome to the latest edition of The Gen Zer. This week, we take a look at Gen Z in the workforce, from why we’re taking more sick days to whether we actually prefer remote working. We also discuss a win for Gen Z activists...
Gen Zers are causing a boom in… romance
Gen Z love love Welcome to the latest edition of The Gen Zer. This week, we take a look at the world of romance and why the market for it has been exploding over the past few years, moving from the fringes to more and more places in mainstream culture. We...
Gen Z is healthy and boring
are the kids having fun? Welcome to the latest edition of The Gen Zer. This week, we discuss health, fun and phone-use amongst young people. We also take a look at doom spending, PowerPoint parties, and more . . . Okay, I’ll admit — I wasn’t being entirely serious in the title....
What is Jai Ho summer?
The latest Gen-Z internet trend is all about celebrating South Asian culture, without South Asians. You’d be forgiven for thinking 2024 was the summer of all this Brat. But the internet’s latest obsession isn’t just about wearing lurid green and smoking a packet of Marlboro Reds. This year, a new vibe...
Where in the UK is best for Northern creatives?
Though creative brain drain has seen Northern graduates move South for years, Manchester now boasts more jobs per person than the UK’s capital – but is it affordable to live there? Already regarded as the powerhouse of the North thanks to its rich (literally) industrial history and iconic music scene,...
How Miu Miu are winning with Gen Z
it girls, lit girls & emma chamberlain Welcome to the latest edition of The Gen Zer. This week, we discuss the fashion brand’s winning relationship with Gen Z, as well as self-compassion amongst young people, our attitude to car culture, and more . . . Prada’s little sister has been cashing in on the trends before they even happen. Miu Miu, which was founded in 1993 by Miuccia Prada as an offshoot...
What do Gen Zers think of Kamala Harris?
From Swifties to Brat Summer and the latest polling Welcome to the latest edition of The Gen Zer. This week, we discuss Gen Z’s views on the upcoming US election. We also take a look at ‘underconsumption core’, Gen Z’s dislike for overhyped sightseeing, and more . . . No generation is a monolith, and within any age bracket there will be a full spread of views, but as always there are...
Do Gen Zers care about the truth online?
On our Gen Z insights column, we discuss a recent study by Google and take a look at the rental crisis, brat summer, Gen Z-led protests in Kenya and more. Do Gen Zers care about the truth? A newly released study by some of the folks at Google found that Gen Zers spend most of their time online unconcerned with the truth, because they are simply looking to pass the time. The...
Gen Z want green jobs but don’t know how to get them
60% of Gen Z workers are reportedly keen to launch their green career in the next 5 years, but less than 20% have any idea about where to begin. Existential dread about the state of the climate is part and parcel of being a Gen Zer, but many of us want to avoid the pit of nihilism by jumping into green careers. Unfortunately, however, information and guidance on how to get...
