Exclusive – The future of sustainable fashion lies in the hands of the agriculture industry
A growing number of fashion brands are embracing regenerative agriculture in order to meet eco-friendly consumer demands. ‘Regenerative agriculture is a powerful movement in fashion that I think is going to catch fire,’ says Oliver English. English is the CEO of Common Table Creative (CTC), a production company with the...
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Scientists have discovered how to grow coloured cotton
Australian scientists have discovered how to grow naturally coloured cotton, a breakthrough that could finally help fashion curb its addiction to harmful chemical dyes. In a major win for clothing sustainability, Australian scientists have found a way to crack cotton’s molecular code so that it grows naturally in a range...
Boohoo perfectly embodies our fast fashion hypocrisy
Amidst shocking revelations of malpractice at clothing factories owned by the fast-fashion giant, the industry's timid approach to ethical issues is being readdressed. Boohoo, the online fashion retailer behind popular trend-driven brands like Nasty Gal and Pretty Little Thing, has lost almost £2 billion in value after speculations of ‘modern...
Google and WWF team up to drive sustainable fashion sourcing
The two companies have announced a partnership that will give fashion brands improved insight into how they can make their supply chains more environmentally friendly. Google Cloud has teamed up with wildlife charity WWF Sweden to help the fashion industry boost its environmental efforts. Developing a data platform with a...
Tiffany & Co. pledges $2 million to Covid-19 relief
The jewellery brand is planning to donate 100% of the profits from it's 'Infinite Strength' collection to charities supporting vulnerable communities affected by the pandemic. As companies with the means to do so continue stepping up to help in any way they can, Tiffany & Co. is redoubling its efforts...
Fashion and beauty brands come together in support of the BLM movement
In the wake of police brutality protests around the world, these are the fashion and beauty brands standing in solidarity with Black Lives Matter. Half way through 2020, if we’ve learned anything, it’s that we absolutely can — and must — join forces in order to create positive change. Faced...
How is Coronavirus impacting the global fashion industry?
From the cancellation of fashion weeks around the world, to brands and designers shutting their doors during lockdown, COVID-19 is taking its toll on fashion. As the pandemic spreads, so does its impact on various industries. With the most recent run of fashion weeks overshadowed by the rapid increase of COVID-19 cases around the world, the industry has since experienced huge disruptions that are likely to have long-lasting effects. Major annual...
‘Swishing’ is the new sustainable fashion trend with Gen Z at the forefront
Generation Z is at the forefront of the sustainable fashion revolution with a new clothes swapping trend known as ‘Swishing.’ By now, I’m sure you’re well aware that fast fashion is vastly contributing to the terrifying and rapid effects of climate change, accounting for over 10% of all global carbon emissions. As people become increasingly conscious of the need to make drastic changes to their consumer habits, they continue to...
How COVID-19 is affecting the global beauty industry
Due to the mass shut down of retail around the world as the COVID-19 outbreak continues to worsen, the global beauty industry is being challenged to think digitally and quickly adopt virtual solutions. The complete implications of COVID-19 on the beauty industry have yet to be felt in full effect, but its disruption is already highly evident. As the global pandemic continues to worsen, it’s unsurprising that industries reliant on physical interactions are suffering...
The app on a mission to change shopping for good
A new artificial intelligence-powered app called The Yes is set to drastically change the way consumers shop by building a virtual store around the individual needs of each user. Yesterday, after a year of teasing the launch of their new startup, e-commerce veteran Julie Bornstein and her technical co-founder, Amit Aggarwal, finally launched The Yes, an exciting new shopping platform they’ve been quietly building for 18...
