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Scientists have discovered how to grow coloured cotton

Scientists have discovered how to grow coloured cotton

Australian scientists have discovered how to grow naturally coloured cotton, a breakthrough that could finally help fashion curb its addiction to harmful chemical dyes. In a major win for clothing sustainability, Australian scientists have found a way to crack cotton’s molecular code so that it grows naturally in a range...

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How is Coronavirus impacting the global fashion industry?

How is Coronavirus impacting the global fashion industry?

From the cancellation of fashion weeks around the world, to brands and designers shutting their doors during lockdown, COVID-19 is taking its toll on fashion. As the pandemic spreads, so does its impact on various industries. With the most recent run of fashion weeks overshadowed by the rapid increase of COVID-19 cases around the world, the industry has since experienced huge disruptions that are likely to have long-lasting effects.  Major annual...

By London, UK
‘Swishing’ is the new sustainable fashion trend with Gen Z at the forefront

‘Swishing’ is the new sustainable fashion trend with Gen Z at the forefront

Generation Z is at the forefront of the sustainable fashion revolution with a new clothes swapping trend known as ‘Swishing.’ By now, I’m sure you’re well aware that fast fashion is vastly contributing to the terrifying and rapid effects of climate change, accounting for over 10% of all global carbon emissions. As people become increasingly conscious of the need to make drastic changes to their consumer habits, they continue to...

By London, UK
How COVID-19 is affecting the global beauty industry

How COVID-19 is affecting the global beauty industry

Due to the mass shut down of retail around the world as the COVID-19 outbreak continues to worsen, the global beauty industry is being challenged to think digitally and quickly adopt virtual solutions. The complete implications of COVID-19 on the beauty industry have yet to be felt in full effect, but its disruption is already highly evident. As the global pandemic continues to worsen, it’s unsurprising that industries reliant on physical interactions are suffering...

By London, UK
The app on a mission to change shopping for good

The app on a mission to change shopping for good

A new artificial intelligence-powered app called The Yes is set to drastically change the way consumers shop by building a virtual store around the individual needs of each user. Yesterday, after a year of teasing the launch of their new startup, e-commerce veteran Julie Bornstein and her technical co-founder, Amit Aggarwal, finally launched The Yes, an exciting new shopping platform they’ve been quietly building for 18...

By London, UK