Yes, Animal Crossing ‘fashion shows’ are a thing now
As the world of fashion questions what the industry's future will look like, Animal Crossing: New Horizons has stepped up to the plate, giving users a chance to attend virtual runway shows during lockdown. At the moment, one of the biggest questions in fashion is: what will happen to the...
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The app on a mission to change shopping for good
A new artificial intelligence-powered app called The Yes is set to drastically change the way consumers shop by building a virtual store around the individual needs of each user. Yesterday, after a year of teasing the launch of their new startup, e-commerce veteran Julie Bornstein and her technical co-founder, Amit...
Is Amazon’s partnership with Vogue symbolic of a bleak future for corporate fashion?
The e-commerce giant is launching a digital storefront that will let customers purchase luxury items from high-end independent designers, but concerns have arisen regarding what it means for the future of the industry. Striving to further solidify its presence in the world of fashion, Amazon has partnered with Vogue and...
Is Esports set to become the next in-demand channel for beauty marketing?
Esports is on its way to becoming the cosmetics industry's next hype channel for reaching consumers. It's becoming more and more apparent that the worlds of fashion, beauty, and technology go hand in hand when it comes to marketing. The intersection of gaming and the cosmetics industry is rapidly gaining...
Gender-neutral and digital: the new London Fashion Week
Due to COVID-19, the British Fashion Council has announced that LFW 2020 will merge menswear and womenswear showcases on a virtual platform. It goes without saying that lockdown has not been kind to the fashion industry. In fact, with major annual events cancelled and supply chains around the world grinding...
Adidas makes 3D-printed footwear a reality
The sneaker giant has introduced AI technology and 3D printing to its manufacturing process in order to cope with plunging sales during the Coronavirus pandemic. In all industries, technology is revolutionising how businesses operate. Drastically evolving to adapt to the new landscape, footwear giants have begun introducing tech to their...
‘Swishing’ is the new sustainable fashion trend with Gen Z at the forefront
Generation Z is at the forefront of the sustainable fashion revolution with a new clothes swapping trend known as ‘Swishing.’ By now, I’m sure you’re well aware that fast fashion is vastly contributing to the terrifying and rapid effects of climate change, accounting for over 10% of all global carbon emissions. As people become increasingly conscious of the need to make drastic changes to their consumer habits, they continue to...
How is Coronavirus impacting the global fashion industry?
From the cancellation of fashion weeks around the world, to brands and designers shutting their doors during lockdown, COVID-19 is taking its toll on fashion. As the pandemic spreads, so does its impact on various industries. With the most recent run of fashion weeks overshadowed by the rapid increase of COVID-19 cases around the world, the industry has since experienced huge disruptions that are likely to have long-lasting effects. Major annual...
Artist-designed face masks are raising money for MedShare
The e-commerce apparel company has released a collection of custom designed face masks, the profits of which will be going directly to MedShare, an NGO providing communities in need with medical supplies. Even after curves are flattened and people begin to emerge from government-imposed lockdowns around the world, it would appear that face masks are here to stay (at least in situations where physical distancing may be hard to maintain)....
Palace drops capsule collection to support the NHS
The British skatewear label is dropping a collection of hoodies, tees, and crewnecks to raise money for charities supporting NHS staff and volunteers caring for coronavirus patients around the UK. If there’s one thing to be learned from all of this, it should be how precious and essential the National Health Service is. Alongside the nationwide round of applause that takes place every Thursday at 8pm, a large number...
