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How are brands marketing themselves to Gen Z in 2022?

How are brands marketing themselves to Gen Z in 2022?

TikTok, meme Tweets, and online raffles are all being used to appeal to a new generation of digitally native consumers. Here’s a quick rundown of how brands are marketing themselves in 2022. Wondering how to get your business off the ground with Gen Z in 2022? With an energy crisis on the way, international conflict, climate change, political turmoil, and a whole lot more, it can be hard to win...

By London, UK
What should the aviation industry do to appeal to Gen Z?

What should the aviation industry do to appeal to Gen Z?

Generation Z are quickly becoming a major focus in the consumer market. What should aviation companies do to keep up with the demands of an eco-conscious demographic? Thinking of travelling abroad this winter for a much-needed ski season? Planning a holiday in the sun for 2023? Perhaps you’ve already taken to the skies and jetted the globe this year. Whichever camp you fall in, aviation is on the rise. After...

By London, UK
How is Gen Z redefining ‘work hustle’ in 2022?

How is Gen Z redefining ‘work hustle’ in 2022?

Almost two-thirds of young people have their sights set on launching a business, and just under half have multiple side projects and freelance opportunities, according to Microsoft. It’s a result of stagnant wages and harder living conditions as goods become more expensive. If you’ve spent any reasonable amount of time on TikTok, you’ll probably have stumbled on at least a few millennial ‘hustle’ or ‘money making’ videos that promote...

By London, UK
New study says Gen Z would quit jobs instead of being unhappy

New study says Gen Z would quit jobs instead of being unhappy

A new research piece by Randstad, published by Business Insider, says that young people would rather quit jobs and look elsewhere than remain in a position that makes them unhappy. The age of company loyalty is officially over, if it wasn’t already obvious. A new study by human resource consultancy firm Randstad has found that a majority of Gen Z employees would quit their current job rather than be unhappy....

By London, UK