Report says recession leaving Gen Z the worst off
A cost of living crisis, stagnant wages, and shrinking economies are leaving young people worst off, according to a new study. Many Gen Zers are unable to save or invest for the future. This may not come as much of a surprise, but it turns out Gen Z may...
Current in Entrepreneurship
Gen Z are spending more time on TikTok than any other app
Data by Measure Protocol has found that Gen Z spends the most time on TikTok compared to any other app. However, only 83% of teens use TikTok compared to 87% on Instagram. Here’s some news that is neither shocking nor surprising. Research by Measure Protocol has found that Gen Z...
Study says Gen Z have become loneliest generation
Despite assumptions that older generations are lonely, new research suggests young people struggle the most with feelings of isolation. Balancing between real and digital life has become increasingly tougher too, the study says. New research suggests that Generation Z are now the ‘loneliest generation’. It’s believed that the pandemic, lockdowns, an...
Survey finds one third of Gen Z avoiding retirement savings
Remember when retirement funds were a given? According to a new study, more Gen Zers are avoiding saving for old age and not thinking about their finances long-term. A new report from Bankrate says that 31% of Gen Z have not invested in their retirement savings over the last...
How should musicians and bands reach Gen Z listeners?
Young artists looking to make a splash in the music industry have their work cut out for them. In a hyper competitive, video centric market, it can be difficult to gain traction with Gen Z audiences. Trying to create buzz or hype around a musical act in 2022 is...
Nearly one in ten young people never intend to start working
New research suggests that Gen Z is losing hope in what they consider a ‘hostile labour market,’ after a poll found that nine per cent of respondents aged 18 to 24 do not plan on getting a job. Despite the assertions of Kim K and Molly-Mae, it turns out...
How are brands marketing themselves to Gen Z in 2022?
TikTok, meme Tweets, and online raffles are all being used to appeal to a new generation of digitally native consumers. Here’s a quick rundown of how brands are marketing themselves in 2022. Wondering how to get your business off the ground with Gen Z in 2022? With an energy crisis on the way, international conflict, climate change, political turmoil, and a whole lot more, it can be hard to win...
What should the aviation industry do to appeal to Gen Z?
Generation Z are quickly becoming a major focus in the consumer market. What should aviation companies do to keep up with the demands of an eco-conscious demographic? Thinking of travelling abroad this winter for a much-needed ski season? Planning a holiday in the sun for 2023? Perhaps you’ve already taken to the skies and jetted the globe this year. Whichever camp you fall in, aviation is on the rise. After...
How is Gen Z redefining ‘work hustle’ in 2022?
Almost two-thirds of young people have their sights set on launching a business, and just under half have multiple side projects and freelance opportunities, according to Microsoft. It’s a result of stagnant wages and harder living conditions as goods become more expensive. If you’ve spent any reasonable amount of time on TikTok, you’ll probably have stumbled on at least a few millennial ‘hustle’ or ‘money making’ videos that promote...
New study says Gen Z would quit jobs instead of being unhappy
A new research piece by Randstad, published by Business Insider, says that young people would rather quit jobs and look elsewhere than remain in a position that makes them unhappy. The age of company loyalty is officially over, if it wasn’t already obvious. A new study by human resource consultancy firm Randstad has found that a majority of Gen Z employees would quit their current job rather than be unhappy....
