How ‘money dysmorphia’ is driving Gen Z into debt
Recent research has revealed that almost half of young people today are obsessed with the idea of being rich because they’re comparing themselves to wealthy social media influencers. And, in an attempt to keep up, they’re making poor financial decisions and spending far beyond their means. According to recent research...
Current in Entrepreneurship
The taxman is coming for your resale side hustle
Those looking to make a buck through resale platforms including Vinted, eBay, and Depop will now have their earnings taxed by HMRC. Can we have anything at this point? So, you wish to supplement your national insurance contribution, rent, road tax, pension, student loan, and eye-watering living expenses with a...
RBI issues a ‘get out of debt (relatively) free’ card
A new circular from the Reserve Bank of India allows willful defaulters and fraudsters to make compromise settlements with banks. In a turnaround from its 2019 guidelines, which dealt harshly with willful defaulters and fraudsters, in June 2023, the Reserve Bank of India published a series of circulars which...
Report says recession leaving Gen Z the worst off
A cost of living crisis, stagnant wages, and shrinking economies are leaving young people worst off, according to a new study. Many Gen Zers are unable to save or invest for the future. This may not come as much of a surprise, but it turns out Gen Z may...
Gen Z are spending more time on TikTok than any other app
Data by Measure Protocol has found that Gen Z spends the most time on TikTok compared to any other app. However, only 83% of teens use TikTok compared to 87% on Instagram. Here’s some news that is neither shocking nor surprising. Research by Measure Protocol has found that Gen Z...
Study says Gen Z have become loneliest generation
Despite assumptions that older generations are lonely, new research suggests young people struggle the most with feelings of isolation. Balancing between real and digital life has become increasingly tougher too, the study says. New research suggests that Generation Z are now the ‘loneliest generation’. It’s believed that the pandemic, lockdowns, an...
Survey finds one third of Gen Z avoiding retirement savings
Remember when retirement funds were a given? According to a new study, more Gen Zers are avoiding saving for old age and not thinking about their finances long-term. A new report from Bankrate says that 31% of Gen Z have not invested in their retirement savings over the last two years. This is a higher rate than older generations. 23% of Millennials aren’t saving, and an overall average of 24%...
How should musicians and bands reach Gen Z listeners?
Young artists looking to make a splash in the music industry have their work cut out for them. In a hyper competitive, video centric market, it can be difficult to gain traction with Gen Z audiences. Trying to create buzz or hype around a musical act in 2022 is a far harder feat than it was for the rockstars of yesteryear, and even then it was never easy to...
Nearly one in ten young people never intend to start working
New research suggests that Gen Z is losing hope in what they consider a ‘hostile labour market,’ after a poll found that nine per cent of respondents aged 18 to 24 do not plan on getting a job. Despite the assertions of Kim K and Molly-Mae, it turns out that close to one in ten young people never intend to start working. This is according to new...
How are brands marketing themselves to Gen Z in 2022?
TikTok, meme Tweets, and online raffles are all being used to appeal to a new generation of digitally native consumers. Here’s a quick rundown of how brands are marketing themselves in 2022. Wondering how to get your business off the ground with Gen Z in 2022? With an energy crisis on the way, international conflict, climate change, political turmoil, and a whole lot more, it can be hard to win...