Current in Body

Why Lululemon has anti-coal campaigners fired up

Why Lululemon has anti-coal campaigners fired up

Environmental activists have called out the multibillion-dollar clothing company Lululemon over concerns that the pollution churned out by its production practices is inconsistent with its ethical branding. One of the largest, fastest growing, and most profitable fitness apparel brands in the world has come under fire for continuing to rely...

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Spain launches ‘all bodies are beach bodies’ campaign

Spain launches ‘all bodies are beach bodies’ campaign

Launched by the Spanish government’s equality ministry, the campaign slogan reads ‘the summer is ours too’ and features women of varied sizes and skin tones sitting seaside. The body positivity movement has exploded on social media over the last decade, influencing millions and reshaping decisions made in major fashion shows and in marketing campaigns around the globe. First picking up traction in 2012, the goal is to promote the acceptance of...

By London, UK
Are white celebrities ‘retiring’ a Black aesthetic?

Are white celebrities ‘retiring’ a Black aesthetic?

A recent article by ‘Dazed’ suggests famous white women, most notably the Kardashians, have abandoned the Black aesthetic they’ve appropriated for the past few decades. But can racial and cultural identity be reduced to a ‘look’? And does the white monopoly over global beauty standards show any signs of waning?  Side-by-side comparisons of Khloe Kardashian have been making the rounds online, pointing out the sudden disappearance of her infamously large...

By Brighton, UK
When will we finally close the door on toxic body trends?

When will we finally close the door on toxic body trends?

While the body positivity movement has never been stronger, an almost overnight rejection of the BBL trend signals that we haven’t completely let go of ever-changing standards for women’s bodies. Few things change faster than society’s view of the ideal woman’s body type, and despite ‘body trends’ being highly problematic, the constant ebb and flow of which shapes and sizes are deemed desirable remains a sad reality. A look at women...

By London, UK
Perfume makers are leaning into gender-fluid scents

Perfume makers are leaning into gender-fluid scents

Perfume brands begin to pull back from focusing on gender-orientated marketing, as women tire of being told to smell like a precious flower and men reject tree-like scents - and some just want a wonderful mix of both. I might only be speaking for myself when I say this, but there are few simpler pleasures in life than knowing that you smell good. Scents are capable of evoking emotions and memories,...

By London, UK