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Researchers develop garments that conduct Bluetooth and Wi-Fi

Researchers develop garments that conduct Bluetooth and Wi-Fi

The latest in wearable tech is a collection of ‘smart’ clothes designed to enhance connectivity between our devices. How? By turning us into ‘pseudo-human circuit boards.’ Forgive me for stating the obvious, but these days it isn’t often that we’re without our phones or at least some kind of device keeping us perpetually connected. Technology has infiltrated its way into our lives so significantly during the last two decades...

By London, UK
Sustainability trailblazer Allbirds steps into activewear

Sustainability trailblazer Allbirds steps into activewear

Leading the charge in regenerative innovation, the footwear and apparel company has debuted its first totally eco-friendly athletic clothing collection. As we know from the recent IPCC report, which outlines fashion’s urgent responsibility to drastically decrease its impact on the environment or risk being largely responsible for our planet’s demise, the industry has a lot of work to do. However, waiting for brands’ pledges to translate into genuine action won’t do...

By London, UK
Vollebak’s latest t-shirt design absorbs CO2

Vollebak’s latest t-shirt design absorbs CO2

The innovative men’s apparel brand has partnered with US biomaterials company Living Ink to design a t-shirt dyed with black algae that will continue to absorb carbon dioxide as the consumer wears it. ‘Sustainable fashion’ is complex and although major brands often use environmentally conscious marketing, it doesn’t necessarily mean their products are truly helping to lower the industry’s carbon footprint. Vollebak – an innovative men’s apparel brand founded in 2016...

By London, UK
The future looks fluid: genderless fashion explained

The future looks fluid: genderless fashion explained

Throughout history, brands have operated in an industry dictated by two genders. With 27% of Gen Z consumers now identifying as non-conforming, is this about to change? When Harry Styles graced the cover of Vogue last year wearing a gown, passionate conversations around masculinity and gendered dressing were instantly sparked. Representing Gen Z’s growing exploration of gender-fluidity and non-binary dressing, the singer cemented his place as the vanguard of neutral fashion. ‘The...

By London, UK