Chromat’s NYFW film delivered a very powerful message

Chromat’s NYFW film delivered a very powerful message

At this year's show, the inclusive fashion label chose to focus on the struggles faced by trans athletes as they fight for a place within the world of athletics.  Free from fashion’s traditional show schedule, designer and founder of Chromat, Becca McCharen-Tran, decided to do things a little differently this...

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Boohoo perfectly embodies our fast fashion hypocrisy

Boohoo perfectly embodies our fast fashion hypocrisy

Amidst shocking revelations of malpractice at clothing factories owned by the fast-fashion giant, the industry's timid approach to ethical issues is being readdressed. Boohoo, the online fashion retailer behind popular trend-driven brands like Nasty Gal and Pretty Little Thing, has lost almost £2 billion in value after speculations of ‘modern...

Gucci’s new collection: genderless, circular, and progressive

Gucci’s new collection: genderless, circular, and progressive

The luxury label is committed to a circular future with its new Off The Grid collection that offers unisex clothing and accessories made from organic, recycled, and bio-based materials. At a time when brands are finding themselves more hard-pressed than ever to come up with innovative ways to be forward-thinking, Gucci has launched Off The Grid. The 37-piece, sustainable, genderless collection aims to make the label more inclusive, a move...

By London, UK
Will fashion embrace antiviral fabrics?

Will fashion embrace antiviral fabrics?

A leading Italian luxury manufacturer has developed an antiviral fabric with the potential to protect wearers from Covid-19. Albini Group is the Italian luxury manufacturer striving to prove that clothing can indeed protect you from Covid-19. Best known for supplying dress shirt fabric to major companies including Prada, Armani, and Kering, it’s currently in the process of developing new ViroFormula materials that might mean you can return the hazmat suit...

By London, UK
Exclusive – ‘Millinsky’ is a new age social change and fashion phenomenon

Exclusive – ‘Millinsky’ is a new age social change and fashion phenomenon

Launching his own brand at just 18 years old, Millinsky is the Gen Zer fronting a new wave of youth creativity. ‘The more you fail, the more likely you are to get a small chance of success,’ says Alexandre Dalliance, the 22-year-old designer who goes by the pseudonym ‘Millinsky.’ Using nothing but social media to build his cult brand NASASEASONS in 2015, Daillance was just 18 years old when the...

By London, UK
For better or for worse, how is fashion changing in the digital age?

For better or for worse, how is fashion changing in the digital age?

From innovative 3D-printed designs, to a complete shift in marketing techniques, we take a look at how fashion is changing in the digital age – for better or for worse. As in all sectors, technology is revolutionising how businesses operate. Embracing artificial intelligence, data analytics, digital manufacturing, and so on, the fashion industry is drastically evolving to adapt to the new landscape. This transformation saves time and cost, has extensive sustainability...

By London, UK