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Boody launches creative campaign highlighting underwear discomfort

Boody launches creative campaign highlighting underwear discomfort

It’s estimated that women spend a cumulative 27 years experiencing discomfort from underwear that digs, rubs, and leaves deep impressions on the skin. Offering their organic bamboo-based products as a solution, the B Corp certified brand is confronting this silent burden. ‘The best impression your underwear can make, is no impression at all,’ reads the slogan of a creative new campaign currently running across outdoor billboards, buses, and social media...

By London, UK
Why Pinterest is booming among Gen Z

Why Pinterest is booming among Gen Z

The platform just saw its best user growth in two years, with young people leading the charge. This is due to recently introduced shoppable content, which has transformed the social media site into a go-to fashion destination for the style-obsessed demographic. According to Pinterest’s CEO, the platform – designed to enable the discovery of inspiration on the Internet in the form of pinboards – has just seen its best user...

By London, UK
What is a ‘girl dinner’ and why has it sparked controversy?

What is a ‘girl dinner’ and why has it sparked controversy?

The phenomenon is based around celebrating the low-effort meals a woman might cobble together and enjoy alone, but with eating disorder content still rife on TikTok – where the latest food trend has taken off – many have raised concerns over its ties to diet culture. If you’ve spent any time on TikTok as of late, then you’ll know that new food trends are as commonplace as GRWM’s, the

By London, UK
Weight-loss jab investigated for suicide risk

Weight-loss jab investigated for suicide risk

Despite being a diabetes medication, people without the health condition have been buying Ozempic due to its appetite curbing side-effects, which led to global shortages earlier this year. Now, it’s being reviewed by European regulators over a possible connection to thoughts of self-harm among users. Earlier this year, discourse about weight-loss drugs spread like wildfire online, thought to be influenced by suspected reports...

By London, UK