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Is the concept of anti-ageing beauty dying out?
The beauty industry is oversaturated with products that claim to turn back the clock on our appearance, but is the rejection of growing older being replaced by new values? Scan the descriptions of pots and bottles shelved inside any beauty store and it’d be difficult to suppress the feeling that...
Current in Face
How will the UK plastic packaging tax impact beauty?
From April 1, any company manufacturing or importing packaging containing less than 30% recycled materials will be taxed £200 per tonne. For an industry that’s renowned for its insurmountable reliance on plastic, this may well pose some issues. Earlier this month, ‘the most important international deal since the Paris...
TikTok’s face tape trend has been newly co-signed by a major star
Next up on the list of questionable TikTok trends is using tape to achieve a temporary face lift or to prevent the formation of wrinkles while asleep. But is it legit? Scroll on TikTok and you’ll stumble upon beauty hacks ranging from traditional to taboo, helpful to downright dangerous, or...
You decide – is beauty glamourising drug culture?
Harry Styles’ long-awaited cosmetics brand just dropped a psychedelic-inspired collection. Aesthetic visuals aside, there may exist a wider issue with the way these products are being marketed. Whether we like it or not, psychedelics are having their moment. Permeating both mainstream media for their extraordinary medical potential and our social media...
Beauty consumers now favour ingredients over brands
Life in isolation has provided us with time to reconsider our priorities when it comes to buying cosmetics and skincare. It seems we no longer care what the box says, rather what the product inside actually contains. If you’re partial to experimenting with makeup, or spent lockdown perfecting the ultimate...
Beauty brands are advocating for the redefinition of Black
MAC Cosmetics, e.l.f, and Morphe are just some of those involved with a campaign that’s seeking to shift perceptions about what it means to be Black. In 2020, the pressing question of ‘how can I help’ was one that dominated social media well into the following year. It came on the...
Influencers may soon have to label digitally-altered images
To combat the rise of eating disorders and body confidence issues post-pandemic, a proposed bill in the UK is calling for commercial photos featuring retouched bodies to be labelled as such. Last February, the UK’s Advertising Standards Authority (ASA) ruled that social media influencers had to begin disclosing when using a beauty filter to endorse products, namely those exaggerating the results cosmetics or skincare being sold by brands were capable...
Beauty taps into the metaverse
Blurring the boundaries between real and virtual, the future of the internet has already caught the attention of cosmetics brands determined to keep tech-savvy consumers interested. As in a large majority of sectors, the worlds of beauty and technology have collided at an accelerating pace during the last few years. Infused with the power of Silicon Valley, the global cosmetics market is now estimated to reach a staggering $650 billion...
Why has Lush decided to quit social media?
The cosmetics brand is deactivating four of its accounts until platforms ‘take action to provide a safer environment’ for users. In an increasingly connected world, the idea of a leading company quitting social media seems unthinkable. Alas, just this week, British cosmetics brand Lush announced its decision to quit Facebook, Instagram, TikTok, and Snapchat across all 48 of the countries it operates in. Part of its ‘Global Anti-Social Media Policy,’ the retailer...
Harry Styles’ beauty brand reignites discussion of modern masculinity
Not one to turn down a purple feather boa or a pearl drop earring, Harry Styles’ new beauty line, ‘Pleasing’, has reignited questions of sexuality and gender that constantly swirl around him. But must a man’s foray into makeup and skirts always be the subject of such social debate? On Monday night, ‘Dazed’ magazine uploaded a photo of Harry Styles to its Instagram, hands on hips and straddling a...
