Beauty brands turn to blockchain to boost consumer confidence
With transparency an urgent new focus for the industry, blockchain technology is being used by brands to lift the lid on false claims and ultimately change the way we shop. If you don’t know what blockchain is, it’s an incorruptible system of recording information that makes it near-impossible to change,...
Current in Face
Is vegan beauty set to hit the mainstream?
With participation in Veganuary at an all-time high this year, beauty industry giants and small cosmetics businesses alike are foregoing animal products more than ever before. Just two weeks into January, and #Veganuary2021 has already amassed a whopping 53K hits on Instagram, and almost five million views on TikTok. The...
Bleach London unveils plastic-free hair dye
The already-environmentally conscious brand has just launched the world's first plastic-free hair dye, a monumental step towards the future of a wholly sustainable personal care industry. A favourite among those of us obsessed with changing our hair colour as frequently as the TikTok trends encouraging us to do so seem...
Beauty technology is set to change consumer habits for good
Digital tools thriving amidst a pandemic imposing cautious mindsets towards ‘touch’ will redefine how we shop for beauty products in the long-term. As in a large majority of sectors, the worlds of beauty and technology have collided at an accelerating pace over the past few years. Estimated to reach...
#AcnePositivity is encouraging Gen Z to destigmatise skin imperfection
As the movement grows alongside a new, pandemic-induced focus on self-care, so too does acceptance towards skin conditions long steeped in needless stigma. ‘Pimples are in,’ announced Justin Bieber to his 151 million Instagram followers in 2018, paving the way for a brand-new age of acne representation. In the two years...
The difficult truth about ‘natural’ beauty’s contribution to climate change
Environmentally conscious consumers are ditching synthetic beauty products in favour of natural alternatives, but there's a dark side to the boom in their popularity. At present, the general consensus that ‘natural,’ ‘green,’ ‘organic,’ and ‘clean’ means better is ubiquitous within the beauty industry and frankly speaking, it makes a lot...
Michelle Obama’s lipstick collab is encouraging voter registration
The former First Lady has partnered with a Black-owned, vegan, and cruelty-free cosmetics brand on a lipstick that supports When We All Vote's new campaign. With election day only two months away, social media has been flooded with reminders from celebrities, public figures, and friends alike to vote. Amidst the current turbulent political climate between Trump and Biden, it’s never been a more crucial time for US citizens to exercise...
Counterfeit beauty products booming amid Covid-19
The pandemic has caused a dramatic rise in the production of non-authentic goods worldwide, but technology is here to save the day. Alongside the obvious surge in online shopping during lockdown, counterfeit beauty products are on the rise, specifically targeting those new to e-commerce. And, with a recent report from GlobalData which predicts that internet purchases will account for over 15% of all UK health and beauty spending by 2024,...
Black-owned fashion and beauty brands to support now, and always
If you're currently looking for a way to effect change, redirecting your economic resources and supporting black-owned beauty businesses is a great place to start. The pressing question ‘how can I help?’ is one that’s been dominating social media lately. As protests calling for an end to police brutality and justice for George Floyd’s murder continue to take place across the globe, there exists a variety of ways in which...
‘Plastic-free’ considered most essential factor when buying beauty products
According to a new survey, consumers are more concerned over whether or not beauty products are plastic-free than vegan, natural, or ethical. Here's a list of Thred's favourite conscious cosmetics brands and what they're doing to reduce the industry's environmental impact. It’s well known that the booming $500 billion a year global personal care industry relies on plastic. And, despite the eco-movement that has since sprung up to combat this,...
