L’Oréal unveils sustainability programme ahead of Earth Day
The world’s largest cosmetics company has ambitiously pledged to reduce its carbon footprint by 50% before 2030, setting a prime example for other beauty brands to follow. With Earth Day around the corner (and an estimated one billion people mobilised to take part in this year’s events), it seems fitting...
Current in Face
Is beauty at fault of whitewashing traditional Chinese medicine?
Members of the AAPI community are concerned that the increasing trendiness of TCM in Western wellness routines is detracting from its cultural significance. In our wellness-obsessed world, people are constantly clamouring for the next trendy product to feature in their skincare routines. The latest craze is a traditional Chinese...
We need to get serious about beauty waste
We must address beauty’s seemingly never-ending avalanche of plastic packaging that puts the industry front and centre in our fight to be more sustainable. Global Recycling Day – honoured every March 18 – aims to raise awareness about the importance of recycling for preserving and securing a healthy future for...
Unilever leads charge in improved beauty inclusivity
‘Beauty for all’ is one of this year’s top five industry trends. In a bid to become more inclusive, Unilever is dropping the term ‘normal’ from its products and advertising. Beauty that caters to all, irrespective of body, hair, and skin type, has quickly become of urgent importance to...
The beauty industry to bounce back faster than fashion post-pandemic
On course to surpass 2019’s sales levels this year, the global beauty industry is one step ahead of fashion, which isn’t expected to recover until 2022. Here’s how. According to McKinsey, the global beauty market is set to surpass 2019’s sales this year, despite pandemic-induced setbacks, while fashion is...
The C-List is the first ever beauty platform for cancer patients
A first of its kind, C-List is host to advice, product recommendations, beauty tutorials, and a supportive online community for people diagnosed with cancer. Highlighting a lesser-known challenge faced by cancer patients, The C-List is an innovative new website giving those living with the disease the chance to shop ‘cancer-kinder’...
Thirteen Lune: the ‘one-stop-shop’ for BIPOC-founded beauty
More than just a retail platform, the new shopping experience is a way to create financial parity and reframe how Black and Brown-owned beauty brands are perceived. According to a 2018 Nielson report, Black consumers are likely to spend nine times more on beauty products than any other group. Despite the overwhelming demand for tools and products that cater to their specific needs however, Black beauty has historically been underrepresented...
New law prohibits influencers from using ‘misleading’ beauty filters
The UK’s Advertising Standards Authority has ruled that social media influencers must now disclose when they use ‘misleading’ beauty filters on sponsored posts. Ever since ‘fake aesthetic’ filters began flooding our Instagram feeds in early 2019 they’ve become common place, so much so that you may not even realise you’re looking at an altered selfie that can manipulate anything from eye colour to your jawbone. Whether this involves skin that appears...
Beauty brands turn to blockchain to boost consumer confidence
With transparency an urgent new focus for the industry, blockchain technology is being used by brands to lift the lid on false claims and ultimately change the way we shop. If you don’t know what blockchain is, it’s an incorruptible system of recording information that makes it near-impossible to change, hack, or cheat what’s been inputted. Amid growing scrutiny that the beauty industry isn’t nearly as transparent as it should be,...
Is vegan beauty set to hit the mainstream?
With participation in Veganuary at an all-time high this year, beauty industry giants and small cosmetics businesses alike are foregoing animal products more than ever before. Just two weeks into January, and #Veganuary2021 has already amassed a whopping 53K hits on Instagram, and almost five million views on TikTok. The eco-conscious movement, which sees non-vegans ditch animal products from their diets for the first month of the year, is growing...
