‘Plastic-free’ considered most essential factor when buying beauty products
According to a new survey, consumers are more concerned over whether or not beauty products are plastic-free than vegan, natural, or ethical. Here's a list of Thred's favourite conscious cosmetics brands and what they're doing to reduce the industry's environmental impact. It’s well known that the booming $500 billion a...
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Is Esports set to become the next in-demand channel for beauty marketing?
Esports is on its way to becoming the cosmetics industry's next hype channel for reaching consumers. It's becoming more and more apparent that the worlds of fashion, beauty, and technology go hand in hand when it comes to marketing. The intersection of gaming and the cosmetics industry is rapidly gaining...
Does the beauty industry’s future depend on Gen Z?
What is the beauty industry doing to keep up with our rapidly changing society? Since reading about how the VSCO girl trend was supposedly to blame for low makeup sales last year, I’ve been interested in finding out how Gen Z is shaping the future of the beauty industry. Although there’s...
How COVID-19 is affecting the global beauty industry
Due to the mass shut down of retail around the world as the COVID-19 outbreak continues to worsen, the global beauty industry is being challenged to think digitally and quickly adopt virtual solutions. The complete implications of COVID-19 on the beauty industry have yet to be felt in full effect, but its...
When worlds collide: Style and Beauty, meet TikTok
Acknowledging that Gen Z remains stuck indoors with nothing to do besides attend Zoom classes at the moment, fashion influencers, makeup artists, and style and beauty brands have begun to up their content investments on the hugely popular video-sharing platform. Ah, TikTok. The video-sharing platform that’s been absolutely dominating the...
Staying relevant during COVID-19? Beauty companies turn to tech
As lockdown period is extended worldwide, cosmetics brands are seeking new ways to build their communities with technology at the forefront. In an effort to appeal to consumers in lockdown, beauty brands are placing more focus on their community-building methods, embracing technology as a means of overcoming the barrier the...
The documentary exposing the beauty industry’s dark side
Beauty Laid Bare is the new documentary revealing the ugly truth about the cosmetics industry, making us all seriously rethink our makeup habits. They may be young, but Gen Z is changing the world with their activism. Once again leading the call for transformative and urgent change, Zers have turned their attention to the beauty industry which, like fashion, is rife with issues of environmental damage, unethical practises, and negative...
The male makeup industry has finally begun to take off
Fuelled by social media and changing attitudes towards masculinity, the male makeup industry is starting to take off – particularly amongst Gen Z. An emerging player in the beauty game, the male makeup industry is beginning to flourish, filling the gap in a market that has been wide open for too long. With the continuing elimination of taboos surrounding men’s interest in fashion and beauty, it’s about time that the industry...
Selena Gomez will cast fans in the upcoming ad campaign for her new makeup company
Selena Gomez is holding an open casting call for fans to feature in the upcoming ad campaign for her new makeup company, Rare Beauty. As if the beauty world wasn’t excited enough about the impending launch of Selena Gomez’s cosmetics brand, Rare Beauty, the Come & Get It singer has just announced that her fans will have a chance to get involved as well. Gomez is yet another celebrity to jump...
Is second-hand makeup a worthwhile trend?
Millennials have started buying used beauty products in an effort to save money and reduce waste. A trend worth embracing or just downright unhygienic? Don’t get me wrong, I’m all for the current sharing economy and am more than happy to ditch fast fashion in favour of clothes swaps and vintage stores, but is purchasing pre-owned makeup maybe taking it a step too far? According to BoF, the...
