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Staying relevant during COVID-19? Beauty companies turn to tech

Staying relevant during COVID-19? Beauty companies turn to tech

As lockdown period is extended worldwide, cosmetics brands are seeking new ways to build their communities with technology at the forefront. In an effort to appeal to consumers in lockdown, beauty brands are placing more focus on their community-building methods, embracing technology as a means of overcoming the barrier the...

The documentary exposing the beauty industry’s dark side

The documentary exposing the beauty industry’s dark side

Beauty Laid Bare is the new documentary revealing the ugly truth about the cosmetics industry, making us all seriously rethink our makeup habits. They may be young, but Gen Z is changing the world with their activism. Once again leading the call for transformative and urgent change, Zers have turned their attention to the beauty industry which, like fashion, is rife with issues of environmental damage, unethical practises, and negative...

By London, UK
The male makeup industry has finally begun to take off

The male makeup industry has finally begun to take off

Fuelled by social media and changing attitudes towards masculinity, the male makeup industry is starting to take off – particularly amongst Gen Z. An emerging player in the beauty game, the male makeup industry is beginning to flourish, filling the gap in a market that has been wide open for too long. With the continuing elimination of taboos surrounding men’s interest in fashion and beauty, it’s about time that the industry...

By London, UK
Selena Gomez will cast fans in the upcoming ad campaign for her new makeup company

Selena Gomez will cast fans in the upcoming ad campaign for her new makeup company

Selena Gomez is holding an open casting call for fans to feature in the upcoming ad campaign for her new makeup company, Rare Beauty. As if the beauty world wasn’t excited enough about the impending launch of Selena Gomez’s cosmetics brand, Rare Beauty, the Come & Get It singer has just announced that her fans will have a chance to get involved as well. Gomez is yet another celebrity to jump...

By London, UK
Is second-hand makeup a worthwhile trend?

Is second-hand makeup a worthwhile trend?

Millennials have started buying used beauty products in an effort to save money and reduce waste. A trend worth embracing or just downright unhygienic? Don’t get me wrong, I’m all for the current sharing economy and am more than happy to ditch fast fashion in favour of clothes swaps and vintage stores, but is purchasing pre-owned makeup maybe taking it a step too far? According to BoF, the...

By London, UK