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How is the beauty industry prioritising transparency online?
As the industry continues exploring digital spaces, community-centric platforms that allow the vetting of cosmetics and skincare products in real time are proving the most popular. It shouldn’t come as much of a surprise, but online consumer engagement has become a top priority for the beauty industry. Anyone who’s been paying...
Current in Face
Stella McCartney wants to create a genuinely sustainable skincare market
As more brands adopt sustainable practices in favour of environmentally damaging ones, the beauty industry looks to be on the cusp of foregoing greenwashing, a tactic that continues to hinder progress in our fight against the climate crisis. This week, designer and sustainability champion Stella McCartney – who has,...
How California’s plastic ban will challenge the beauty industry
The Golden State has announced a new bill that will ban the sale of single-use plastics by 2032. What does this mean for the hundreds of beauty brands that create and sell their products in California? Plastic is arguably the world’s most convenient synthetic material, but it has become an...
Opinion – We should approach compostable beauty with caution
With greenwashing tactics increasingly difficult to navigate, environmentally conscious consumers remain sceptical when faced with new sustainability buzzwords adopted by brands pushing cosmetics and skincare products. As the world becomes more environmentally conscious, so too do the companies eager to generate revenue in the age of hyperawareness. Though it isn’t...
Are ‘reef safe’ sunscreen brands simply another example of greenwashing?
The term ‘reef safe’ is not regulated, meaning any sunscreen brand can include the phrase on its product labels. What does ‘reef safe’ mean and are these claims greenwashing? If you’ve been keeping up with skincare trends, SPF for your face and body are likely near the top on your...
Beauty takes a stand against anti-abortion laws
Over 60 brands have signed a joint statement in support of reproductive rights. Called ‘Don’t Ban Equality,’ the initiative seeks to show corporate solidarity with womxn’s health. Earlier this month, a Supreme Court document indicating the abolition of the Roe V Wade bill was leaked to the public. For almost fifty...
Is the concept of anti-ageing beauty dying out?
The beauty industry is oversaturated with products that claim to turn back the clock on our appearance, but is the rejection of growing older being replaced by new values? Scan the descriptions of pots and bottles shelved inside any beauty store and it’d be difficult to suppress the feeling that you have several new skin problems you didn’t know about priorly. The most pressing issue of all, according to various product...
How will the UK plastic packaging tax impact beauty?
From April 1, any company manufacturing or importing packaging containing less than 30% recycled materials will be taxed £200 per tonne. For an industry that’s renowned for its insurmountable reliance on plastic, this may well pose some issues. Earlier this month, ‘the most important international deal since the Paris climate accord’ was approved by the United Nations Environmental Assembly in an effort to tackle the mountains...
TikTok’s face tape trend has been newly co-signed by a major star
Next up on the list of questionable TikTok trends is using tape to achieve a temporary face lift or to prevent the formation of wrinkles while asleep. But is it legit? Scroll on TikTok and you’ll stumble upon beauty hacks ranging from traditional to taboo, helpful to downright dangerous, or anything from understated makeup looks, full-on glam, and everywhere in between. For many, concealing fine lines or a poor night’s sleep...
You decide – is beauty glamourising drug culture?
Harry Styles’ long-awaited cosmetics brand just dropped a psychedelic-inspired collection. Aesthetic visuals aside, there may exist a wider issue with the way these products are being marketed. Whether we like it or not, psychedelics are having their moment. Permeating both mainstream media for their extraordinary medical potential and our social media feeds as young people struggling with mental health conditions increasingly look into them for personal development, hallucinogenic...
