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Influencers may soon have to label digitally-altered images

Influencers may soon have to label digitally-altered images

To combat the rise of eating disorders and body confidence issues post-pandemic, a proposed bill in the UK is calling for commercial photos featuring retouched bodies to be labelled as such. Last February, the UK’s Advertising Standards Authority (ASA) ruled that social media influencers had to begin disclosing when using a beauty filter to endorse products, namely those exaggerating the results cosmetics or skincare being sold by brands were capable...

By London, UK
Beauty taps into the metaverse

Beauty taps into the metaverse

Blurring the boundaries between real and virtual, the future of the internet has already caught the attention of cosmetics brands determined to keep tech-savvy consumers interested. As in a large majority of sectors, the worlds of beauty and technology have collided at an accelerating pace during the last few years. Infused with the power of Silicon Valley, the global cosmetics market is now estimated to reach a staggering $650 billion...

By London, UK
Why has Lush decided to quit social media?

Why has Lush decided to quit social media?

The cosmetics brand is deactivating four of its accounts until platforms ‘take action to provide a safer environment’ for users. In an increasingly connected world, the idea of a leading company quitting social media seems unthinkable. Alas, just this week, British cosmetics brand Lush announced its decision to quit Facebook, Instagram, TikTok, and Snapchat across all 48 of the countries it operates in. Part of its ‘Global Anti-Social Media Policy,’ the retailer...

By London, UK
Harry Styles’ beauty brand reignites discussion of modern masculinity

Harry Styles’ beauty brand reignites discussion of modern masculinity

Not one to turn down a purple feather boa or a pearl drop earring, Harry Styles’ new beauty line, ‘Pleasing’, has reignited questions of sexuality and gender that constantly swirl around him. But must a man’s foray into makeup and skirts always be the subject of such social debate? On Monday night, ‘Dazed’ magazine uploaded a photo of Harry Styles to its Instagram, hands on hips and straddling a...

By Brighton, UK