Selena Gomez’s ‘Rare Beauty’ to raise $100 million for mental health initiatives
The singer's highly anticipated celebrity beauty and skincare brand has launched a fund connecting under-represented communities with mental health services. Long criticised for its perpetuation of problematic body image standards, the beauty industry remains in the early stages of addressing its complicity. From the get-go it’s been the small, independent...
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The Good Face Project grades cosmetic ingredients
Artificial Intelligence 'clean beauty' start-up The Good Face Project has launched an app designed to help consumers research cosmetic ingredients. Described as a data-driven index of cosmetic ingredients, The Good Face Project (GFP) has launched an app for iOS that aims to help conscious consumers research what’s going into the...
The future of in-store beauty product sampling
The beauty industry is rethinking product engagement and interaction with hygiene a top-priority for consumers in a post-Covid world. ‘Nothing will go back to normal’ is a phrase we’ve come to know very well in recent months and one that now applies to the future of in-store cosmetics sampling (or...
Black-owned fashion and beauty brands to support now, and always
If you're currently looking for a way to effect change, redirecting your economic resources and supporting black-owned beauty businesses is a great place to start. The pressing question ‘how can I help?’ is one that’s been dominating social media lately. As protests calling for an end to police brutality and...
Is the personal-care industry doing enough to tackle its plastic problem?
In order to reduce their plastic footprint, some personal-care brands are trying to reconsider the nature of their products, packaging, and the supply. chain itself. It’s no secret that the booming $500bn per annum personal-care industry relies heavily on plastic. So much so in fact, that there’s now seven times...
Does the beauty industry’s future depend on Gen Z?
What is the beauty industry doing to keep up with our rapidly changing society? Since reading about how the VSCO girl trend was supposedly to blame for low makeup sales last year, I’ve been interested in finding out how Gen Z is shaping the future of the beauty industry. Although there’s...
How COVID-19 is affecting the global beauty industry
Due to the mass shut down of retail around the world as the COVID-19 outbreak continues to worsen, the global beauty industry is being challenged to think digitally and quickly adopt virtual solutions. The complete implications of COVID-19 on the beauty industry have yet to be felt in full effect, but its disruption is already highly evident. As the global pandemic continues to worsen, it’s unsurprising that industries reliant on physical interactions are suffering...
Amazon-related beauty content is booming on TikTok
TikTok has become an unlikely source of beauty sales for Amazon during the Coronavirus pandemic. TikTok has emerged as a new source for brands struggling during COVID-19 to push sales on Amazon. Looking beyond the potential stigma of selling on a platform that has deterred retailers in the past with the amount of control it exerts over the process of getting products to customers, Amazon is rife with opportunities for...
‘Plastic-free’ considered most essential factor when buying beauty products
According to a new survey, consumers are more concerned over whether or not beauty products are plastic-free than vegan, natural, or ethical. Here's a list of Thred's favourite conscious cosmetics brands and what they're doing to reduce the industry's environmental impact. It’s well known that the booming $500 billion a year global personal care industry relies on plastic. And, despite the eco-movement that has since sprung up to combat this,...
The beauty brands supporting LGBTQ+ consumers without pinkwashing
Aiming to be more diverse and less 'pinkwashed,' the cosmetics industry is taking a more subdued approach to its product campaigns during this year's Pride month. Celebrating LGBTQ+ life and campaigning for equality, every year Pride organisations come together to shine a light on the community and the challenges its members face on a daily basis. During the last few Pride months, there’s been a large increase in brands...
