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When worlds collide: Style and Beauty, meet TikTok

When worlds collide: Style and Beauty, meet TikTok

Acknowledging that Gen Z remains stuck indoors with nothing to do besides attend Zoom classes at the moment, fashion influencers, makeup artists, and style and beauty brands have begun to up their content investments on the hugely popular video-sharing platform. Ah, TikTok. The video-sharing platform that’s been absolutely dominating the teen market over the last year, it’s social media’s answer to shortened attention spans and the technology industry’s rapid growth....

By London, UK
The documentary exposing the beauty industry’s dark side

The documentary exposing the beauty industry’s dark side

Beauty Laid Bare is the new documentary revealing the ugly truth about the cosmetics industry, making us all seriously rethink our makeup habits. They may be young, but Gen Z is changing the world with their activism. Once again leading the call for transformative and urgent change, Zers have turned their attention to the beauty industry which, like fashion, is rife with issues of environmental damage, unethical practises, and negative...

By London, UK
The male makeup industry has finally begun to take off

The male makeup industry has finally begun to take off

Fuelled by social media and changing attitudes towards masculinity, the male makeup industry is starting to take off – particularly amongst Gen Z. An emerging player in the beauty game, the male makeup industry is beginning to flourish, filling the gap in a market that has been wide open for too long. With the continuing elimination of taboos surrounding men’s interest in fashion and beauty, it’s about time that the industry...

By London, UK
Selena Gomez will cast fans in the upcoming ad campaign for her new makeup company

Selena Gomez will cast fans in the upcoming ad campaign for her new makeup company

Selena Gomez is holding an open casting call for fans to feature in the upcoming ad campaign for her new makeup company, Rare Beauty. As if the beauty world wasn’t excited enough about the impending launch of Selena Gomez’s cosmetics brand, Rare Beauty, the Come & Get It singer has just announced that her fans will have a chance to get involved as well. Gomez is yet another celebrity to jump...

By London, UK