The difficult truth about ‘natural’ beauty’s contribution to climate change
Environmentally conscious consumers are ditching synthetic beauty products in favour of natural alternatives, but there's a dark side to the boom in their popularity. At present, the general consensus that ‘natural,’ ‘green,’ ‘organic,’ and ‘clean’ means better is ubiquitous within the beauty industry and frankly speaking, it makes a lot...
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Michelle Obama’s lipstick collab is encouraging voter registration
The former First Lady has partnered with a Black-owned, vegan, and cruelty-free cosmetics brand on a lipstick that supports When We All Vote's new campaign. With election day only two months away, social media has been flooded with reminders from celebrities, public figures, and friends alike to vote. Amidst the...
Counterfeit beauty products booming amid Covid-19
The pandemic has caused a dramatic rise in the production of non-authentic goods worldwide, but technology is here to save the day. Alongside the obvious surge in online shopping during lockdown, counterfeit beauty products are on the rise, specifically targeting those new to e-commerce. And, with a recent report from...
Black-owned fashion and beauty brands to support now, and always
If you're currently looking for a way to effect change, redirecting your economic resources and supporting black-owned beauty businesses is a great place to start. The pressing question ‘how can I help?’ is one that’s been dominating social media lately. As protests calling for an end to police brutality and...
‘Plastic-free’ considered most essential factor when buying beauty products
According to a new survey, consumers are more concerned over whether or not beauty products are plastic-free than vegan, natural, or ethical. Here's a list of Thred's favourite conscious cosmetics brands and what they're doing to reduce the industry's environmental impact. It’s well known that the booming $500 billion a...
The beauty brands supporting LGBTQ+ consumers without pinkwashing
Aiming to be more diverse and less 'pinkwashed,' the cosmetics industry is taking a more subdued approach to its product campaigns during this year's Pride month. Celebrating LGBTQ+ life and campaigning for equality, every year Pride organisations come together to shine a light on the community and the challenges...
When worlds collide: Style and Beauty, meet TikTok
Acknowledging that Gen Z remains stuck indoors with nothing to do besides attend Zoom classes at the moment, fashion influencers, makeup artists, and style and beauty brands have begun to up their content investments on the hugely popular video-sharing platform. Ah, TikTok. The video-sharing platform that’s been absolutely dominating the teen market over the last year, it’s social media’s answer to shortened attention spans and the technology industry’s rapid growth....
The documentary exposing the beauty industry’s dark side
Beauty Laid Bare is the new documentary revealing the ugly truth about the cosmetics industry, making us all seriously rethink our makeup habits. They may be young, but Gen Z is changing the world with their activism. Once again leading the call for transformative and urgent change, Zers have turned their attention to the beauty industry which, like fashion, is rife with issues of environmental damage, unethical practises, and negative...
The male makeup industry has finally begun to take off
Fuelled by social media and changing attitudes towards masculinity, the male makeup industry is starting to take off – particularly amongst Gen Z. An emerging player in the beauty game, the male makeup industry is beginning to flourish, filling the gap in a market that has been wide open for too long. With the continuing elimination of taboos surrounding men’s interest in fashion and beauty, it’s about time that the industry...
Selena Gomez will cast fans in the upcoming ad campaign for her new makeup company
Selena Gomez is holding an open casting call for fans to feature in the upcoming ad campaign for her new makeup company, Rare Beauty. As if the beauty world wasn’t excited enough about the impending launch of Selena Gomez’s cosmetics brand, Rare Beauty, the Come & Get It singer has just announced that her fans will have a chance to get involved as well. Gomez is yet another celebrity to jump...
