Vollebak has successfully designed 100% biodegradable clothing

Vollebak has successfully designed 100% biodegradable clothing

The innovative men's apparel brand has finally cracked the code, using wood pulp and pomegranate peel to create a compostable material that breaks down within just three months. Fast fashion has long-dominated the style landscape, providing an affordable and straightforward way for consumers to keep up with continually shifting trends....

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Apparis set to become the number one vegan fashion brand

Apparis set to become the number one vegan fashion brand

The vegan fashion brand recently closed $3 million in seed funding to expand its cruelty-free outerwear line locally and internationally. As veganism moves further into the mainstream, a booming consumer sector if ever there was one, forward-thinking brands have begun to jump on the cruelty-free fashion bandwagon. Fronting a trend...

Luxury fashion is using Animal Crossing to appeal to Gen Z

Luxury fashion is using Animal Crossing to appeal to Gen Z

Acknowledging that fashion has become an integral part of the Animal Crossing experience, brands are taking this opportunity to tap into a younger market. Gen Z is well on its way to making up a whopping 60% of the entire luxury market by 2026. In light of this, high-end fashion has been flocking to the gaming world, keen to cash in on what is now a hugely significant platform for...

By London, UK
41% of Gen Z say they prefer physical retail over digital

41% of Gen Z say they prefer physical retail over digital

Although Gen Z are digital natives, a new report suggests they also favour in-person shopping experiences more than you might expect. With ever-improving technology at their disposal, it’s become a common assumption that young Gen Z consumers prefer digital retail experiences to physical ones, but a recent study from Global Web Index seems to suggest otherwise. Despite being far more likely than older generations to order products online, Gen Z also...

By London, UK
Is the beauty industry adequately meeting the needs of Gen Z?

Is the beauty industry adequately meeting the needs of Gen Z?

Young consumers are urging brands to stand for something more than just product sales. Gen Z is a group of young activists determined to reshape brand objectives, demanding they stand for something more than just product sales in 2020. But what does this shift in shopping habits mean for companies looking to court the dollars of a demographic with a buying power of over $140 billion? ‘Gen Zers care a great...

By London, UK
Ganni and Levi’s launch rental-only capsule collection

Ganni and Levi’s launch rental-only capsule collection

The joint venture is another win for sustainability, part of a rental fashion revolution that's striving to tackle the industry's waste problem. Earlier this year, the CEO of Copenhagen Fashion Week announced an action plan to hold all participating designers accountable to a number of environmental requirements. Hoping to transform the event into a ‘platform for advocacy,’ Cecilie Thorsmark outlined what she refers to as a radical new way of...

By London, UK