Could Brexit push British fashion past breaking point?
Already facing the negative repercussions of a pandemic, British fashion designers, manufacturers, and retailers are concerned that the new Brexit deal will only exacerbate the situation. Fashion in the time of a global virus outbreak is definitely an unusual business. Over the last year we’ve witnessed the industry experience huge...
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Where are we in the ongoing fight against fast fashion?
Though the number of people shopping consciously has soared in recent years – with Gen Z at the helm – fast fashion’s demise isn’t nearly as tangible as you may have assumed. Here’s why. Over the course of the last 18 months, a plethora of headlines touting the death...
How Amazon and TikTok are leading the digital clothing takeover
Between Amazon’s fashion ambitions and TikTok exploring new e-commerce features to monetise viral content, style-focused consumer buying habits continue to go digital. It’s no secret that Covid-19 has changed the face of online shopping for good. Accelerating a shift towards a more digital world, the pandemic has triggered a wave...
Will fashion begin to recycle clothing the same way it does trends?
2020 was a year of reckoning for the industry, which is now expected to continue making significant shifts towards more sustainable practices and generating less waste. The world is drowning in clothes. Though recycling programmes have existed for decades now, with little means of recycling jeans or dresses, of the...
How TikTok became fashion’s social media linchpin
A competitive force to Instagram, which has long been fashion's de facto social media platform, TikTok's users have built a zeitgeist of acceptance as clashing sub-cultures and aesthetics co-exist in an extraordinary mixture of conversation, exchange, and adaptation. Ah, TikTok. The short-form video-sharing platform that’s been absolutely dominating the teen...
Inside Superdry’s ambitious sustainability strategy
Superdry's co-founder, Julian Dunkerton, has high hopes that the clothing company will become 'the most sustainable listed global fashion brand on the planet' by 2030. Despite the unavoidable loss of sales suffered by the majority of fashion retailers amid the Covid-19 crisis, Superdry’s co-founder, Julian Dunkerton, is resolute in his...
Thred Daily – How green really is ‘natural’ beauty?
Sofia bursts the bubble of beauty brands using buzzwords such as 'natural' or 'organic', and investigates what really goes into the products we put on our bodies, and the effect they have on the environment. Spoiler warning: Clean does not always mean green. Be sure to comment and share this video if you want to see more like it (you’re basically our boss).
Burberry to donate leftover fabrics to fashion students
The ReBurberry Fabric initiative will add to the luxury label's ongoing sustainability efforts and help young, underrepresented fashion designers across the country. In partnership with the British Fashion Council (BFC), Burberry has expanded its scholarship programme and announced a new sustainability project with both planet and people in mind. With plans to donate all leftover materials to fashion students in need, the ReBurberry Fabric initiative is a significant continuation of the...
The ‘gamification’ of fashion continues to make headway
From E-Sports capsule collections to Animal Crossing runways and brands launching their very own games, fashion's steady shift into gaming shows no signs of slowing down. Yesterday, Balenciaga finally unveiled its long-awaited videogame and the largest volumetric video project ever undertaken titled Afterworld: The Age of Tomorrow. Set in the near-future of 2031, players can tour creative director Demna Gvasalia’s AW21 collection in an imagined, futuristic setting that flitters between Half-Life...
The circular fashion economy could be worth $5 trillion
Though a relatively undeveloped concept within the realm of clothing production, the potential value of fashion's circular economy is vast. Is the industry ready to adopt an entirely new business model? With a focus on producing items that will stand the test of time and disrupt the constant churning out of goods at a ‘saturation point’ that has the recycling market bursting at the seams, a circular economy is arguably...
