Vollebak has successfully designed 100% biodegradable clothing
The innovative men's apparel brand has finally cracked the code, using wood pulp and pomegranate peel to create a compostable material that breaks down within just three months. Fast fashion has long-dominated the style landscape, providing an affordable and straightforward way for consumers to keep up with continually shifting trends....
Current in Industry
Burberry the first luxury brand to livestream a runway show on Twitch
Burberry has taken to Twitch to debut its SS21 collection in yet another step towards the fashion's integration in the world of gaming. Acknowledging that Gen Z is predicted to make up 60% of the entire luxury market by 2026, high-end fashion has been flocking to the world of gaming,...
Decarbonising fashion: the industry’s silver bullet
Fashion currently contributes up to 10% of global carbon emissions. With this figure set to increase three times by 2030, going carbon neutral is the industry's only option for survival. Environmental non-profit Stand.earth has released a new report urging fashion brands to go fossil fuel-free. The study, which outlines five...
TikTok is hosting its own digital fashion month
The app will live-stream two shows a week from some of the biggest names in the industry, an attempt to challenge Instagram's reputation as the internet's go-to fashion content hub. Trying to organise a fashion runway show during the era of social distancing is an impossibly absurd task. How do...
CFDA announces separate Black advisory board
In order to combat fashion's problem with racism, the organisation is dedicated to amplifying Black voices and creating real, systemic change. Since fashion’s reckoning with racism not too long ago, the industry has been hard pressed to remedy long standing issues of discrimination within its ranks. Committed to promoting...
Apparis set to become the number one vegan fashion brand
The vegan fashion brand recently closed $3 million in seed funding to expand its cruelty-free outerwear line locally and internationally. As veganism moves further into the mainstream, a booming consumer sector if ever there was one, forward-thinking brands have begun to jump on the cruelty-free fashion bandwagon. Fronting a trend...
Luxury fashion is using Animal Crossing to appeal to Gen Z
Acknowledging that fashion has become an integral part of the Animal Crossing experience, brands are taking this opportunity to tap into a younger market. Gen Z is well on its way to making up a whopping 60% of the entire luxury market by 2026. In light of this, high-end fashion has been flocking to the gaming world, keen to cash in on what is now a hugely significant platform for...
41% of Gen Z say they prefer physical retail over digital
Although Gen Z are digital natives, a new report suggests they also favour in-person shopping experiences more than you might expect. With ever-improving technology at their disposal, it’s become a common assumption that young Gen Z consumers prefer digital retail experiences to physical ones, but a recent study from Global Web Index seems to suggest otherwise. Despite being far more likely than older generations to order products online, Gen Z also...
Is the beauty industry adequately meeting the needs of Gen Z?
Young consumers are urging brands to stand for something more than just product sales. Gen Z is a group of young activists determined to reshape brand objectives, demanding they stand for something more than just product sales in 2020. But what does this shift in shopping habits mean for companies looking to court the dollars of a demographic with a buying power of over $140 billion? ‘Gen Zers care a great...
Ganni and Levi’s launch rental-only capsule collection
The joint venture is another win for sustainability, part of a rental fashion revolution that's striving to tackle the industry's waste problem. Earlier this year, the CEO of Copenhagen Fashion Week announced an action plan to hold all participating designers accountable to a number of environmental requirements. Hoping to transform the event into a ‘platform for advocacy,’ Cecilie Thorsmark outlined what she refers to as a radical new way of...
