Is ‘gimmick’ fashion sustainable?

Is ‘gimmick’ fashion sustainable?

Novelty and gimmick fashion is taking the internet by storm. But are these hyped products any good for the planet?  Coperni may be a popular clothing brand, but the Parisian company tends to make headlines for its marketing gimmicks and technological innovations more than its clothes. I’m sure you’ve all seen...

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Has fashion truly addressed its ties to Uyghur forced labour?

Has fashion truly addressed its ties to Uyghur forced labour?

In 2020, a coalition of human rights groups said it was ‘virtually certain’ that as many as 1 in 5 cotton products sold across the globe were tainted with modern slavery. Has the apparel industry stopped sourcing so extensively from Xinjiang and are brands’ supply chains as ethical as they say they are? During the pandemic, many of the world’s biggest fashion brands and retailers were found to be complicit...

By London, UK
The implications of a male-dominated fashion industry

The implications of a male-dominated fashion industry

Hyper-femininity is one of the dominating forces in fashion right now. But women are not well-represented in top positions at most major brands – meaning that those dictating trends in women’s fashion are ultimately men. Considering that the fashion industry has long been viewed as catering significantly more to the female portion of the population, its offices are surprisingly void of women employees. In 2018, it was reported that there...

By London, UK
Opinion – Consumers are becoming savvy to performative inclusivity

Opinion – Consumers are becoming savvy to performative inclusivity

UK beauty brand Pink Honey has come under fire for a recent influencer trip. The backlash proves consumers won’t stand for vapid marketing.  Brand controversies seem to be on the rise. Everywhere you look – particularly on social media – a company is facing ridicule for short-sighted campaigns or shallow marketing tactics. But the increase in backlash isn’t necessarily a sign that brands are growing lazier, rather that consumers are demanding more from...

By Brighton, UK
Fashion giant Zara hit with boycott after poorly timed ad campaign

Fashion giant Zara hit with boycott after poorly timed ad campaign

Millions of people have been boycotting brands that support the Israeli occupation of Gaza since the start of the bombardment more than two months ago. After posting a questionable ad campaign on its website, the latest brand to be hit with pushback is the fast fashion brand Zara. The Israeli bombardment of the Gaza Strip has now been going on for two months. During the last nine weeks, the horrific images...

By London, UK