The circular fashion economy could be worth $5 trillion
Though a relatively undeveloped concept within the realm of clothing production, the potential value of fashion's circular economy is vast. Is the industry ready to adopt an entirely new business model? With a focus on producing items that will stand the test of time and disrupt the constant churning out...
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Black Friday in the age of conscious consumerism
As we approach the end of yet another manic Black Friday weekend, is it time we reevaluated this longstanding tradition of unnecessary spending and started striving to shop more consciously? Walking through London last November, weaving through the hordes of Christmas shoppers and Black Friday bargain hunters, I came across...
One size fits none: is there a solution to clothes sizing disparities?
Amidst ongoing criticism that fashion has a sizing problem, the industry is finding itself hard-pressed to provide shoppers with a solution that doesn't simply cater to dominant consumer groups. A narrow range of sizing options has long hindered the fashion industry, an industry that often resorts to ‘vanity sizing’ whereby...
Guccifest is challenging fashion’s outdated seasonal structure
Swapping shows for short films, the luxury brand is offering a unique alternative to the traditional runway with Guccifest, a mini-series that's part art-house, part ad-campaign. Responding to Covid-induced lockdown orders earlier this year, Gucci’s creative director Alessandro Michele announced that the luxury brand would be working to reduce its...
Exclusive – How brands like Pantee are rising to the conscious fashion challenge
With social responsibility ranking at an all time high amongst consumers, we spoke with burgeoning circular fashion brand Pantee about the importance of up-cycling and transparency. ‘Making every choice a sustainable one is hard,’ says Katie McCourt who, with the help of her sister Amanda, has recently launched circular fashion...
Recycled polyester may not be as sustainable as it seems
Although the fabric is considerably better for the planet than its virgin counterpart, it still generates fibrous micro-plastics which persist in the environment and never degrade. Green or greenwashing? This is the question environmentalists have begun asking with regards to recycled polyester (rPET), the man-made fabric with an obviously smaller...
The UK is considering an outright ban on fur sales post-Brexit
The move to completely ban the controversial material comes 20 years after the UK became the first country in the EU to prohibit fur farming. The time has finally come. Over the past few years, almost every top designer from Chanel to Prada has shed animal fur from their collections. Sugaring the pill, the state of California has outright banned it, Queen Elizabeth II has renounced it, and in February,...
Coronavirus exposes the Western imbalance of clothing production
Suppliers and workers in some of the poorest countries have lost months of revenue, as western clothing brands refuse to buy $16 billion USD worth of goods due to the pandemic. US and European fashion companies have rejected over $16 billion USD worth of exported clothing and goods since the pandemic hit earlier this year, according to newly published import data from the Center for Global Workers’ Rights and...
Exclusive – Welcome to the world’s first-ever digital green carpet
This year, Eco-Age is moving its revolutionary Green Carpet Fashion Awards online, celebrating fashion's commitment to sustainability with an innovative, solution-based virtual event. In the past decade, sustainability consultancy firm Eco-Age has connected with fashion's biggest environmental innovators. Some of its recent collaborations include Candiani, an Italian production company that supplies sustainable denim for big fashion labels, and Diesel, which earlier this year launched a new upcycling collection that re-purposes old...
Vollebak has successfully designed 100% biodegradable clothing
The innovative men's apparel brand has finally cracked the code, using wood pulp and pomegranate peel to create a compostable material that breaks down within just three months. Fast fashion has long-dominated the style landscape, providing an affordable and straightforward way for consumers to keep up with continually shifting trends. However, unlike the rapid nature of fashion fads - which come-and-go as quickly as TikTok challenges - the clothes and...
