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Opinion – the concept of ‘clean’ beauty is a myth

Opinion – the concept of ‘clean’ beauty is a myth

The ‘clean beauty’ industry has boomed in the past few years, and continues to rise as consumers prioritise ‘non-toxic’ and ‘chemical-free’ formulas. But if our bodies are composed of chemicals, why do we avoid them in our skincare? Nowadays, the words ‘clean’ and ‘beauty’ seem entirely synonymous with one another. TikTok has seen the rise of the ‘clean girl’ trend, whose proprietors are slicking back their hair, combing their brows,...

By Brighton, UK
Underwear brand Parade expertly encapsulates Gen-Z’s values

Underwear brand Parade expertly encapsulates Gen-Z’s values

Not only is the company committed to using sustainable materials and delivering products designed for everyone, but a recycle and reward program is already underway. Tired of buying underwear that’s focused more on aesthetics than comfort? Worried that all the underwear you’ve ever owned is piling up in some landfill site halfway across the world? Don’t get your knickers in a twist, there’s now a lingerie company that’s centred around everything...

By London, UK
Luxury fashion looks into developing lab-grown fur

Luxury fashion looks into developing lab-grown fur

Livestock-free replacements for conventional animal-based materials are all the rage these days. That’s why LVMH is attempting to create a plastic-free, sustainable alternative to fur using keratin, the main protein in hair.   Big news in the luxury arena: high fashion that’s suitable for vegans. Yep, you heard that right, the designer side of the industry is starting to make bids towards adopting more eco-friendly practices, with LVMH leading the charge. Trust...

By London, UK
Shein vs Zara: proof that fast fashion is truly ruthless

Shein vs Zara: proof that fast fashion is truly ruthless

The Amazon of the style realm stands accused of copying its retail rival after dozens of images were shared on social media showing virtually identical garments from the two outlets. Here’s why this paints a terrifying picture of the Earth’s future. A year ago, I asked where we were in the ongoing fight against fast fashion after seeing numerous headlines touting its demise. Almost a year into the...

By London, UK