Thred Daily – The future of eco-friendly manufacturing?
Is plastic made from sperm and clothes created from human hair the answer to achieving a circular economy, or a sustainable step too far? To put it more simply... Would you drink tea from a mug made from salmon semen?
Current in Offbeat
The ‘genetic code’ of Covid-19 is being sold as ambient tracks
Forget your Spotify wrapped, the real soundtrack of your life over the last year (at least) has been Covid-19. You can hear exactly what that sounds like by picking up NFTs of ambient tracks mixed by music producers, apparently. If, like many, you found solace and escapism from the many...
Thred’s ultimate guide to conscious gift giving this Christmas
To navigate the winter period of overconsumption, here are a few gift ideas that will be sure to please your loved ones whilst being kinder to the planet. Nowadays, December is filled with flash-sale emails and expansive wish lists. So much time and money is spent on annual Christmas adverts and...
Sperm plastic and hair textiles: a step too far?
Are we really so desperate in our fight against the climate crisis that eco-friendly materials made from fish semen and the human body are being presented as viable solutions? Don’t get me wrong, I’m all for finding sustainable alternatives to products we know are detrimentally impacting our environment on...
Brazilian gamers can now get a Covid-19 vaccine in GTA
In an effort to encourage young people to get vaccinated, Ogilvy Brazil has created a vaccine inside GTA V that gives players an extra health bar. They just need to prove they’ve had the shot in real life to get the in-game rewards. In true Metaverse, Decentraland fashion, gamers...
Alternative gift giving ideas in the climate change era
In an age of mass consumerism and climate change, it’s about time we look at the actual costs of gift giving. Here’s a real look at the environmental price tag of consumerism and some ideas to make gift-giving eco-friendly this holiday season. In preparation for the holidays, companies and advertisers...
Political community ‘Coup de Cake’ returns to promote mental wellness
Coup de Cake are returning with ‘Cake Confessionals’ to spread awareness on understanding peace of mind - one iced bake at a time. Coup de Cake - a political community forged in icing - are teaming up with artist agency hen house to bring their ‘Cake Confessionals’ icing workshop to East London. Using vegan cakes provided by the community, attendees will gather to decorate the bakes. The theme for this weekend's...
World’s first ‘living robots’ can now technically reproduce
It’s but a matter of time until humanity is completely redundant… well not really, but this is definitely big. Living robots can now technically reproduce. If you’re expecting some kind of kinky rendition of Transformers, take your dirty mind and head elsewhere. There’s nothing arousing about this, though it is amazing. In 2020, while most of us were resigned to a life of solitude, a cohort of US scientists were busy...
Squid Game crypto currency scam shows the pitfalls of investing
A digital token based on the hit Netflix show Squid Game has lost 99.9% of its value overnight in a move experts are calling a ‘scam’. It is an example of the potential dangers of digital investment, which continues to grow in popularity with Gen Z. I’m sure that you’ve watched the hit Netflix series Squid Game by now, a fictional drama that sees 600 financially desperate people compete against...
London tests ‘chill-out carriages’ to combat work anxiety
New ‘chill-out carriages’ have been introduced on twelve DLR trains in east London, offering spaces for commuters to calm down during intense periods of work related stress. Nearly two years into the pandemic, many workplaces have slowly re-introduced staff to regular commuting and office hours. As our tubes and motorways fill up once more with the congested stress of hurried employees, work anxiety and stress has steadily risen alongside...
