Coca Cola backs degradable plant-based bottles
Despite saying it would make no immediate changes to plastic production earlier this year, Coca Cola has now announced it will be switching all plastic to plant-based bottles by 2023. I make it no secret around the office that Coca Cola’s advertisement campaigns in recent years have aggravated me to...
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#DrawFor: the new charity helping artists and key workers
Spun out of the coronavirus pandemic, DrawFor is a new non-profit organisation that’s giving back to NHS key workers through artist donations, and anyone can get involved. Do you fancy yourself as a bit of an up-and-coming artist? Have some work you’d like to share on social media? Would...
Online dating during lockdown- can love thrive while we’re apart?
Lockdown has accelerated the transition of online dating apps to purely online hangout spaces. Should this trend continue beyond quarantine? If modern communication falls broadly into two categories – the online and the offline – then where do we place online dating? Pre-COVID, it occupied some strange liminal place between...
Factory farming is an atrocity our generation must solve
Most of the earth’s sentient being lives and die on a production line. It’s time to think of a better way. In 2015, the now household name Yuval Noah Harari, historian, philosopher, and author of Sapiens, called industrial farming ‘one of the worst crimes in...
Meet ‘The Twenty Minute VC’ that has shaped the industry since his teens
Harry Stebbings has managed to crack into the world of venture capital and create the field’s biggest podcast, ‘The Twenty Minute VC’, at just 23-years-old. You may not have heard of Harry Stebbings, but he’s a big deal in the world of venture capital. At 18 years old he set up...
For better or for worse, how is fashion changing in the digital age?
From innovative 3D-printed designs, to a complete shift in marketing techniques, we take a look at how fashion is changing in the digital age – for better or for worse. As in all sectors, technology is revolutionising how businesses operate. Embracing artificial intelligence, data analytics, digital manufacturing, and so on,...
Understanding Gen Z and brand loyalty in 2020
Companies looking to create long-lasting connections with younger consumers must respect personal data, provide quick, authentic services, and be transparent about their business operations. If you’re a business looking to tap into the ever growing market of young Generation Z shoppers, then you’re probably wondering how to go about doing so. By the end of this year young adults and teens will make up over 40% of all American consumers....
COVID-19: How brands respond now could define them forever
Gen Z consumers have a very clear idea of how corporations should respond to the current crisis. And the consequences of falling short could be dire. As my fellow writer Charlie recently talked about, a brand’s purpose, or rather their purposeful actions, are the operating procedures they strive for on top of the necessary market goal of ‘increase capital’. Whilst all brands are first and...
The top ten most socially conscious brands
2020 is a big year for company sustainability. Here are some of the top brands that are changing the way they do business to better the environment. When it comes to our environment and climate change, nothing is more impactful than the behaviours of big corporations and global industries. Whether it is fashion, agriculture, travel, or anything in between, our demands as consumers have risen dramatically over the last...
Why companies use greenwashing to mislead customers
The muddy specifics of recycling are intentionally used by marketers to confuse. Here’s why greenwashing is very much a thing and how can you can avoid misleading advertisements.
Have you ever seen an advertisement that seemed a little too keen to emphasis outlandish environmental credentials that seem to defy logic?
We see plenty of brands claiming to be all about sustainability on a near constant basis in an attempt to
