Coca Cola backs degradable plant-based bottles

Coca Cola backs degradable plant-based bottles

Despite saying it would make no immediate changes to plastic production earlier this year, Coca Cola has now announced it will be switching all plastic to plant-based bottles by 2023. I make it no secret around the office that Coca Cola’s advertisement campaigns in recent years have aggravated me to...

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Understanding Gen Z and brand loyalty in 2020

Understanding Gen Z and brand loyalty in 2020

Companies looking to create long-lasting connections with younger consumers must respect personal data, provide quick, authentic services, and be transparent about their business operations. If you’re a business looking to tap into the ever growing market of young Generation Z shoppers, then you’re probably wondering how to go about doing so. By the end of this year young adults and teens will make up over 40% of all American consumers....

By London, UK
COVID-19: How brands respond now could define them forever

COVID-19: How brands respond now could define them forever

Gen Z consumers have a very clear idea of how corporations should respond to the current crisis. And the consequences of falling short could be dire. As my fellow writer Charlie recently talked about, a brand’s purpose, or rather their purposeful actions, are the operating procedures they strive for on top of the necessary market goal of ‘increase capital’. Whilst all brands are first and...

By London, UK
The top ten most socially conscious brands

The top ten most socially conscious brands

2020 is a big year for company sustainability. Here are some of the top brands that are changing the way they do business to better the environment. When it comes to our environment and climate change, nothing is more impactful than the behaviours of big corporations and global industries. Whether it is fashion, agriculture, travel, or anything in between, our demands as consumers have risen dramatically over the last...

By London, UK
Why companies use greenwashing to mislead customers

Why companies use greenwashing to mislead customers

The muddy specifics of recycling are intentionally used by marketers to confuse. Here’s why greenwashing is very much a thing and how can you can avoid misleading advertisements. Have you ever seen an advertisement that seemed a little too keen to emphasis outlandish environmental credentials that seem to defy logic? We see plenty of brands claiming to be all about sustainability on a near constant basis in an attempt to