Gen Z say they ‘perform’ even during self-pleasure
A new survey titled the ‘Pleasure Census’ has found that roughly 50% of Gen Z ‘perform’ even during self-pleasure, suggesting that poor body image might be affecting young people in the bedroom. Ever feel like you need to ‘perform’ in the bedroom and tell your partner that you’re definitely, absolutely,...
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Why is Peppa Pig beefing with Clairo?
In a new interview with Pitchfork, the beloved children's cartoon Peppa Pig has said she ‘doesn’t know’ Clairo. The fallout on X has been huge, with major label artists chiming in. It’s a perfect example of new-age, Gen Z marketing. What happens when a cherished, cartoon pig takes shots at...
Olivia Wilde’s experience reflects the misogyny framing age gaps
The actor Olivia Wilde spoke out about the response to her relationship with singer Harry Styles, which involved years of public shaming and criticism. Olivia Wilde has enjoyed a highly successful career as both an actor and filmmaker. But, as is often the case for high-profile women, it is a...
Levi’s subverts World Cup rules for social media campaign
Levi’s isn’t allowed to show its logo during World Cup games at the San Francisco Bay Area Stadium this year. After being forced to cover up with a white sheet, the company has embraced the meme and utilised it across its social media channels. What does Levi’s, a globally recognised...
Murdoch’s son buys Vox Media assets worth $300m USD
James Murdoch, the son of famed media mogul Rupert Murdoch, has announced a deal to purchase New York Magazine from Vox Media. He will also acquire Vox’s news site and podcast network. Son of Rupert Murdoch, James Murdoch, has announced a new deal with Vox Media worth $300 million...
Why is Andrew Tate #1 on Substack?
Manosphere figurehead and notorious misogynist Andrew Tate has the #1 bestseller spot on Substack this week. Is the platform at risk of becoming as toxic as every other social media platform? Andrew Tate has found his way onto Substack. The long-form essay sharing platform (where we publish The Common Thred...
Why are Gen Z suddenly so nostalgic for 2016?
2016 was the year of Pokemon Go, The Chainsmokers, Snapchat dog filters and skinny jeans. Gen Z are currently on a nostalgia binge, with searches for ‘2016’ having increased 71% in the last year over 2024. What’s going on? We’re not even two weeks into the year, and everything already feels exhausting. Trump is currently threatening to take over Greenland, Iran is in turmoil and Elon Musk’s X platform is under...
Authors protest AI at London Book Fair with ‘empty’ book
Over 10,000 writers have contributed to ‘Don’t Steal This Book,’ an empty publication that only contains a list of their names. Organised by Ed Newton-Rex, the book will be given out for free at the London Book Fair in protest of AI tools stealing the intellectual property of creatives. Thousands of writers have added their names to ‘Don’t Steal This Book,’ an ‘empty’ publication that has been printed to...
Gen Z are yelling in public and pretending to auramax
The latest ‘auramaxxing’ TikTok and Instagram trend has Gen Z yelling in public before taking a misleading picture. It is hilarious and has unsurprisingly gone viral. In need of a confidence boost? Looking to maximise your social aura? Forget the gym, have you tried yelling embarrassing nonsense in public to gain everyone’s attention for an Instagram picture? This is the latest Gen Z trend currently making waves on TikTok and Instagram,...
McDonald’s CEO mocked for weirdly ‘eating’ new burger
Chris Zempczinski described the new McDonald’s Big Arch burger as a ‘product’ in a new promotional video, before taking the smallest possible bite. The bizarre, awkward post has been mocked heavily online. What happens when an awkward CEO takes a fake bite of a new ‘product’ they’re promoting for social media? Viral hilarity, of course! We are, of course, talking about McDonald’s CEO Chris Zempczinski, who became the latest target of...
