The parent company of ChatGPT, OpenAI, has launched its own merchandise brand, which includes hats, tees, tote bags, socks, and even a glowing green basketball. Despite online criticism, stock appears to be selling well. OpenAI has unveiled its first public merchandise brand, Supply Co. Its new line of products includes...
Recent global figures on alcohol consumption showed that Boomers have the lowest drinking participation rate of any generation. Some outlets are saying this is proof that Gen Z aren’t big on moderation after all. Here’s why they’re wrong.
This is why statistics without context aren’t worth acknowledging.
Market research firm
The intense backlash against digital interventions in sport proves we’re still slow to trust the tech designed to help us. For all the promises made about Video Assistant Referee (V.A.R) technology, if this World Cup has proved one thing it’s that people don't want perfect decisions. They’d rather have decisions...
your nan isn’t the news feed’s only victim Research shows that almost 80% of Gen Z are worried about misinformation, yet most still spend at least 2.5 hours per day on social media. What’s keeping everyone glued to the algorithm? By now, we’re probably all aware of misinformation online. Social media has...
After pulling foreign assistance to African countries last year, Trump's government is again offering hundreds of millions in financial aid. But the support comes at a cost, and many nations aren't willing to pay it. Ghana is the latest African country to turn down a new funding deal from...
New research by Vevo suggests that Gen Z are ‘borrowing’ nostalgia from decades they never lived in, a noticeable change compared to older generations. This is shaping brand marketing strategies as companies seek to attract new audiences while retaining existing ones. Nostalgia seems to be all the rage right now,...
A pivot on singledom, the rise of ‘lonely influencers’, and a crackdown on self-optimisation have more and more of us romanticising the lonely life. I’ve grown up feeling that loneliness is something to hide, or at least feel negative about. My earliest visualisation of adult loneliness was probably Bridget Jones singing...
A fifth of Gen Zers are currently living with their parents or grandparents in the US, a record high according to analysis from John Burns Research and Consulting. Gen Z are turning ‘Gen Freeload,’ for the meantime. We’re all bored about hearing how oppressive the job market is: how entry-level jobs...
game, selfie, match Wimbledon is aggressively targeting influencers to try and draw in younger crowds. With demand now surging, the tournament is at risk of losing its authenticity for the sake of the algorithm. Is this a common pitfall of Gen Z social media branding? With the World Cup currently dominating...
delete the apps, rebuke the horniness, move back home The so-called ‘digital natives’ are biting the hand that fed them, because it fed them mostly FOMO, insecurity, and addiction. Chat about AI is everywhere in the mainstream, but if you broach the topic on any campus other than MIT, it’s likely...
Kane Parsons is A24’s youngest ever director at 20, turning his YouTube series ‘The Backrooms’ into a full blown mainstream horror movie for 2026.
Gout Gout is the fastest under 20 200m sprinter ever, breaking the world U20 record at just 18 years old.
Yara Shahidi has become one of Gen Z’s most recognisable activist voices, championing civic engagement, racial justice, and political education for young people.
Maxwell Frost became the first Gen Z member of US Congress at 25. He’s already organising around gun violence prevention, young voter engagement, and climate policy.
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