We’ve heard plenty about how the manosphere is radicalising young boys, but is it having as big an impact as institutions are claiming? Initially used to describe lowly incel gatherings, the term has snowballed into a loose catch-all for elements that don’t always align. Louis Theroux has a new Netflix...
sorry, no good vibes today Welcome back, or hello and welcome if this is your first time with us at the common thred 💌 At first, this week’s edition might seem a bit all over the place: thirst traps on LinkedIn, therapy-inspired dating approaches, beauty standards shaped by the world’s biggest creeps, ICE...
Gen Z are skewing data on household debt, as young buyers continue to lean significantly more on credit facilities than their elders. We’re here for a good time, not a long time. In the UK, debts are rising at their fastest pace for seven months fuelled heavily by an increase...
Athletes in Italy have reportedly run out of condoms, which are offered out for free at the Olympic Village every year. More are ‘on the way’ say organisers, though athletes say the initial supply was unusually low. There’s a crisis happening at the Winter Olympic village in Italy, and...
Right after rolling back on the Endangerment Finding, Trump revoked key vehicular emissions regulations and had the Pentagon buy more coal. Just when it feels like the man has scraped the bottom of the barrel, he just keeps on digging – and that analogy is basically literal. In other words,...
LinkedIn has become an unusual breeding ground for thirst trap content. Is this peak cringe, or merely a symptom of life online in 2025? I was just looking for inspirational quotes, I swear. The social media flex is inevitable. Whether you’re looking to temporarily numb your brain on TikTok, have a...
Overzealous women are preparing for motherhood like it’s a marathon. The wellness girlies have become wellness mothers. Our societal love-affair with anything self-optimising, be it an overpriced supplement or a cyborg-adjacent beauty tool, has infiltrated the minefield of motherhood – particularly for first-time parents. Social media is window dressing for the global...
Sexual activity across generations is on the decline for the first time in modern history. As Gen Z avoid intimacy and love, how do marketers sell romance in an era that seems keen to do anything but? Love. Dating. Swiping. Apps. Anxiety. Does any of that sound familiar? For many Gen...
‘Should I tell my manager about my creative side hustle, or will they assume I’m not focused on my main job?’ It’s a good question, and one that’s ever more relevant as folks take on side-hustles. I think there’s a three-step process to assessing if telling your line manager is...
Despite concerns that streaming is killing the in-person experience, reports suggest Gen Z are gathering in front of the silver screen regularly. Cinema attendance across the UK hasn’t exactly spiked. In fact, some of the year’s biggest films – by critical standards – saw dismal box office numbers. Streaming has continued to...
Owen Cooper‘s on screen debut on Netflix’s Adolescence had the UK transfixed and won him a Golden Globe at just 16.
A Gen Z marketing whizz with endless strings to her bow, Erifili is the founder of a global creative agency (The Z Link), an author and prolific Substacker, photographer, public speaker, and co-hosts the Espresso Epilogues podcast. She also features on the Forbes 30 Under 30 list.
Meagan Loyst, of New York, is the CEO and founder of Gen Z VCs – an active community of 27,000 investors, founders, and operators from 80 countries. She is a leading voice on upcoming tech and consumer trends and her daily content spans everything from climate change, to gaming.
Heman Bekele, a 14-year-old inventor, won the 2023 3M Young Scientist Challenge for developing a cost-effective soap that combats skin cancer by harnessing the power of sunlight to kill cancer cells during handwashing.
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