A fifth of Gen Zers are currently living with their parents or grandparents in the US, a record high according to analysis from John Burns Research and Consulting. Gen Z are turning ‘Gen Freeload,’ for the meantime. We’re all bored about hearing how oppressive the job market is: how entry-level jobs...
More than two-in-five sexually active under-18s in the UK have either strangled someone or been strangled during sex, a study shows. ‘Choking’ has become a troublingly routine part of the sexual experience for young people in the UK. A study conducted by the Institute for Addressing Strangulation (IFAS) suggests...
In a new interview with Pitchfork, the beloved children's cartoon Peppa Pig has said she ‘doesn’t know’ Clairo. The fallout on X has been huge, with major label artists chiming in. It’s a perfect example of new-age, Gen Z marketing. What happens when a cherished, cartoon pig takes shots at...
Amongst blocked visas, overseas conflict, and soaring ticket prices, this year’s tournament has been marred by US politics. But Trump’s latest intervention in a FIFA red card ruling signals an ugly future for the beautiful game. The World Cup has always been political. By its very nature, a tournament that unites...
As part of a broader push against immigration, the Trump administration attempted to restrict the nation’s longstanding birthright citizenship policy. Yet, in a turn of events, the bid was ultimately rejected by the Supreme Court. The moment we’re born, we automatically become citizens of a particular country. Beyond carrying multiple...
TikTok? Pinterest? Reddit? In our era of AI search engines and algorithmic feeds, social media has become intensely personal and wildly scattered. With audiences now splintering, how can marketers hope to reach Gen Z? Social media marketing has come a long way since the prehistoric days of 2010. Back then, brands...
Acquiring it, demonstrating it, refining it – why is everyone so obsessed with taste these days? When I started working in marketing, fresh out of uni and riddled with too much anxiety to question any of the corporate jargon clogging up my inbox, I soon learnt that society is built...
A UCLA study has built on research suggesting that our belief of how well we sleep has a greater impact on cognitive performance, tiredness, and general mood than how many hours we actually get. If there’s one thing this generation loves martyring itself over, it’s how ‘exhausted’ we are and...
Sony has announced it will no longer be making physical discs for any new releases starting in January 2028. A major blow to the secondhand market, the change means that console players no longer own any game they purchase. Sony, the producer of PlayStation consoles, has announced that it will...
‘overturn this’ The rest of the world is on their feet for Belgium and the poetic justice they doled out last night. The Red Devils may not be a patch on their golden generation of prime Hazards, Mertens, and De Bruynes from the 2010s, but they had all the smoke for...
Kane Parsons is A24’s youngest ever director at 20, turning his YouTube series ‘The Backrooms’ into a full blown mainstream horror movie for 2026.
Gout Gout is the fastest under 20 200m sprinter ever, breaking the world U20 record at just 18 years old.
Yara Shahidi has become one of Gen Z’s most recognisable activist voices, championing civic engagement, racial justice, and political education for young people.
Maxwell Frost became the first Gen Z member of US Congress at 25. He’s already organising around gun violence prevention, young voter engagement, and climate policy.
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