The latest ‘auramaxxing’ TikTok and Instagram trend has Gen Z yelling in public before taking a misleading picture. It is hilarious and has unsurprisingly gone viral. In need of a confidence boost? Looking to maximise your social aura? Forget the gym, have you tried yelling embarrassing nonsense in public to...
Plenty of us want to check out from the algorithm. But is this a luxury few can afford? I told myself this would be the year I get rid of social media for good. It started with a phone detox – my addiction had reached its peak when I found it...
A new study challenges the years’ worth of negative media portrayal of GLP-1, revealing its potential benefits in treating and preventing substance use disorders. In these past few years, GLP-1 has become the centerpiece of cultural renaissance. Discovered in the early ‘80s, the hormone was solely developed to treat...
A UCLA study has built on research suggesting that our belief of how well we sleep has a greater impact on cognitive performance, tiredness, and general mood than how many hours we actually get. If there’s one thing this generation loves martyring itself over, it’s how ‘exhausted’ we are and...
McDonald’s CEO, Chris Zempczinski, was mocked last week for ‘eating’ a new Big Arch burger weirdly and referring to it as a ‘product.’ His behaviour and the ensuing backlash demonstrated a fundamental, widening disconnect between corporate types and the average consumer. So…we’re guessing you’ve probably seen McDonald’s CEO, Chris Zempczinski,...
As its adversaries integrate autonomous AI systems into their militaries, the US is aiming to secure equal if not greater strategic leverage. However, doing so may come at the expense of ethical frameworks that AI companies are built on. While digital tech has long been the backbone of global militaries,...
Chris Zempczinski described the new McDonald’s Big Arch burger as a ‘product’ in a new promotional video, before taking the smallest possible bite. The bizarre, awkward post has been mocked heavily online. What happens when an awkward CEO takes a fake bite of a new ‘product’ they’re promoting for social...
The actor’s recent appearance caused an internet spiral that suggests reality is slipping from our grasp. Are we entering a new age of authenticity? Back in the 90s, Jim Carrey was a household name. You’d be hard pressed to find someone who hadn’t heard of the actor or his bevy...
well, that escalated quickly. That ceasefire the US apparently brokered in Gaza never materialised, and now both the US and Israel are escalating their military operations elsewhere. This week, Trump ordered pre-emptive attacks on Iran upon hearing that Israel was preparing an imminent attack on the nation. The president feared...
Is chasing a passion job financially irresponsible in 2026, or is there a way to do so without throwing caution to the wind? ‘Follow your passion’ is common, well-meant piece of careers advice that careers professionals often criticise for a few reasons: It’s hard to know what your passion is,...
Maxwell Frost became the first Gen Z member of US Congress at 25. He’s already organising around gun violence prevention, young voter engagement, and climate policy.
Owen Cooper‘s on screen debut on Netflix’s Adolescence had the UK transfixed and won him a Golden Globe at just 16.
A Gen Z marketing whizz with endless strings to her bow, Erifili is the founder of a global creative agency (The Z Link), an author and prolific Substacker, photographer, public speaker, and co-hosts the Espresso Epilogues podcast. She also features on the Forbes 30 Under 30 list.
Meagan Loyst, of New York, is the CEO and founder of Gen Z VCs – an active community of 27,000 investors, founders, and operators from 80 countries. She is a leading voice on upcoming tech and consumer trends and her daily content spans everything from climate change, to gaming.
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