What happens when brands that were once childhood staples, such as Pokémon, evolve alongside their original audience? Things get weird. meet me by the grown man wearing a Ditto costume Fancy attending a rave dressed as Pikachu? How about a giant Poké Ball? When the first Pokémon games were released in 1996...
it’s always the ones you most expect TW: This article contains comments and references to sexual assault. Reader discretion is advised! It’s been a big, revelatory week for celebrity culture in the UK. On Monday, comedian and actor Russell Brand was sentenced to over ten years in jail for rape and sexual...
TikTok is launching a new feature that will help users easily identify places to eat in big cities. The move is indicative of a wider shift toward algorithms and AI for recommendations, rather than traditional SEO-based searches. I’ll take the chef special with a side of doom scrolling Feeling peckish? Unsure...
Hoping The New Stanford Prison Experiment on Netflix would offer real psychological insights? Expect to be disappointed by this flimsy reality show disguised as science. Ever since it was conducted in the 1970s, the Stanford Prison Experiment (SPE) has become something of a cautionary tale for psychologists. While it...
Proposed strategies for age verification have been released ahead of new social media rules, which come into effect next spring. The UK’s social media ban aims to stop anyone under the age of 16 from accessing 10 of the main social media platforms, including Instagram, TikTok and Snapchat. The...
Popularised by Gen Z and Gen Alpha, the Collins English Dictionary has crowned the term ‘mogging’ as word of the year. But what does it really mean? In the simplest terms, ‘mogging’ means to outshine someone or something. It’s an odd word, similar to ‘mugging’ and reminiscent of Judith Kerr’s beloved...
We came together with Next-Gen Media (NGM) to explore how young people are using AI and what they really think about its growing influence. Most of us are using AI in our working lives in some way, whether it be to plan workflows, manage projects, schedule meetings, or even...
Both Miley Cyrus and Charli XCX have defended their shorter concerts and limited dates after backlash. Does this reflect a changing social contract between performers and their audiences? In the last few years, a pop star’s success has come to be measured in miles. The bigger the album, the bigger...
RIP William the Conqueror, you’d have loved Lime bikes From Lime bike jousting to tapestry touring, Gen Z seems hungry for third spaces, cultural enrichment, and a fashion refresh. Are medieval times the answer? Yes, you heard it here first: the Middle Ages are back…well, some aspects of it are, anyway,...
Martha Stewart dressing up as a homeless person for Halloween…what could go wrong? If I asked you to think of an effective awareness campaign for homelessness, what would you suggest? I’m guessing you probably wouldn’t put multimillionaire Martha Stewart in a fake, homeless Halloween outfit, with a sign that reads ‘I...
Bodhana Sivanandan became the youngest ever Woman Grandmaster in chess at just 11, cementing her status as one of the sport’s most remarkable young talents.
Kane Parsons is A24’s youngest ever director at 20, turning his YouTube series ‘The Backrooms’ into a full blown mainstream horror movie for 2026.
Gout Gout is the fastest under 20 200m sprinter ever, breaking the world U20 record at just 18 years old.
Yara Shahidi has become one of Gen Z’s most recognisable activist voices, championing civic engagement, racial justice, and political education for young people.
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