ITV’s staple reality series drew just 600,000 viewers for its first episode this year, the lowest in its decade history. Amidst format fatigue and waning relevance, is it possible that Gen Z (and, to some extent, Gen Alpha) has largely abandoned the superficial, picture-perfect aesthetic of the traditional influencer? Love...
While billions have been poured into manufacturing hydrogen the dirty way, experts in Canada found what was once thought to be impossible: a steady stream of white hydrogen. Last year, thanks to a surge in solar panel installations, the world raved about how renewables overtook coal to become one of...
Parasocial relationships have always existed, but social media has made them feel more personal. For Gen Z, constant access to influencers, streamers, and idols is blurring the line between fandom and real connection. What does the research say? Have you ever watched so many interviews of your K-pop bias that...
we’re going viral, sister If you’re an older Gen Zer like myself (I’m a borderline millennial, I’ll be honest), you may remember the absolute shock of the Brexit vote way back in 2016. We live in an era of constant political upset these days, what with Keir Starmer being booted from...
Young people are sacrificing professional and personal opportunities for fear of being perceived. It reflects a culture that celebrates emotional repression and thrives on isolation. Embarrassment is a part of teen angst. In the halcyon days of youth, we all felt that bottomless pit of despair at the slightest inconvenience....
pack it up, it’s over Prime Minister Keir Starmer has announced plans to ban social media for under-16s in the UK, starting next year. With Gen Z relying so much on digital communication, could we be depriving young people of niche communities, education, and self-expression? If you’re under 16, social media...
At 24, Gen Z workers born in the late 1990s are apparently being paid more than any cohort since those born in the 1950s. The bigger picture isn’t quite so rosy, however. Gen Z’s early careers are more financially rewarding than those of millennials, according to research from the Resolution...
tsamina mina, eh eh, they’re raiding your apartment, eh eh. You’d love to be in the thick of it, sure, but there is an upside to watching the World Cup from afar… and it’s not just the thousands saved on tickets and drinks. The thing about a global event that wraps...
His exorbitant wealth reflects a broken economic system both funded and relied on by everyday people. There are milestones that tell us something profound about society. Like the first person to walk on the moon, or the invention of the internet. And then there’s the world’s first trillionaire – a title...
Despite being a picture-perfect paradise on the outside, a potential population cap highlights the outrageous extent that Swiss politics would go to push an anti-immigration rhetoric. To many of us, Switzerland might as well be paradise. From its regal landscapes to its powerhouse industries, the nation truly does it...
Kane Parsons is A24’s youngest ever director at 20, turning his YouTube series ‘The Backrooms’ into a full blown mainstream horror movie for 2026.
Gout Gout is the fastest under 20 200m sprinter ever, breaking the world U20 record at just 18 years old.
Yara Shahidi has become one of Gen Z’s most recognisable activist voices, championing civic engagement, racial justice, and political education for young people.
Maxwell Frost became the first Gen Z member of US Congress at 25. He’s already organising around gun violence prevention, young voter engagement, and climate policy.
Thred Newsletter!
Sign up to our planet-positive newsletter
