your nan isn’t the news feed’s only victim Research shows that almost 80% of Gen Z are worried about misinformation, yet most still spend at least 2.5 hours per day on social media. What’s keeping everyone glued to the algorithm? By now, we’re probably all aware of misinformation online. Social media has...
delete the apps, rebuke the horniness, move back home The so-called ‘digital natives’ are biting the hand that fed them, because it fed them mostly FOMO, insecurity, and addiction. Chat about AI is everywhere in the mainstream, but if you broach the topic on any campus other than MIT, it’s likely...
New research by Vevo suggests that Gen Z are ‘borrowing’ nostalgia from decades they never lived in, a noticeable change compared to older generations. This is shaping brand marketing strategies as companies seek to attract new audiences while retaining existing ones. Nostalgia seems to be all the rage right now,...
A pivot on singledom, the rise of ‘lonely influencers’, and a crackdown on self-optimisation have more and more of us romanticising the lonely life. I’ve grown up feeling that loneliness is something to hide, or at least feel negative about. My earliest visualisation of adult loneliness was probably Bridget Jones singing...
A fifth of Gen Zers are currently living with their parents or grandparents in the US, a record high according to analysis from John Burns Research and Consulting. Gen Z are turning ‘Gen Freeload,’ for the meantime. We’re all bored about hearing how oppressive the job market is: how entry-level jobs...
Studies show a direct correlation between motherhood and a decline in academic tenure, with one in three women leaving academia after becoming mothers. When I was a student, I remember being struck by how many women were on my Art History course. Out of our 50-or-so cohort, I could count...
More than two-in-five sexually active under-18s in the UK have either strangled someone or been strangled during sex, a study shows. ‘Choking’ has become a troublingly routine part of the sexual experience for young people in the UK. A study conducted by the Institute for Addressing Strangulation (IFAS) suggests...
In a new interview with Pitchfork, the beloved children's cartoon Peppa Pig has said she ‘doesn’t know’ Clairo. The fallout on X has been huge, with major label artists chiming in. It’s a perfect example of new-age, Gen Z marketing. What happens when a cherished, cartoon pig takes shots at...
Amongst blocked visas, overseas conflict, and soaring ticket prices, this year’s tournament has been marred by US politics. But Trump’s latest intervention in a FIFA red card ruling signals an ugly future for the beautiful game. The World Cup has always been political. By its very nature, a tournament that unites...
game, selfie, match Wimbledon is aggressively targeting influencers to try and draw in younger crowds. With demand now surging, the tournament is at risk of losing its authenticity for the sake of the algorithm. Is this a common pitfall of Gen Z social media branding? With the World Cup currently dominating...
Kane Parsons is A24’s youngest ever director at 20, turning his YouTube series ‘The Backrooms’ into a full blown mainstream horror movie for 2026.
Gout Gout is the fastest under 20 200m sprinter ever, breaking the world U20 record at just 18 years old.
Yara Shahidi has become one of Gen Z’s most recognisable activist voices, championing civic engagement, racial justice, and political education for young people.
Maxwell Frost became the first Gen Z member of US Congress at 25. He’s already organising around gun violence prevention, young voter engagement, and climate policy.
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