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Wellness culture has us training for pregnancy

Wellness culture has us training for pregnancy

Overzealous women are preparing for motherhood like it’s a marathon.  The wellness girlies have become wellness mothers. Our societal love-affair with anything self-optimising, be it an overpriced supplement or a cyborg-adjacent beauty tool, has infiltrated the minefield of motherhood – particularly for first-time parents. Social media is window dressing for the global...

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