slather my dessert in chocolate and call it wellness, baby Frozen yoghurt has been rebranded on TikTok as a luxury ‘wellness’ food. Its newfound popularity reflects Gen Z’s spending habits and growing appetite for premium experiences beyond boozy pubs. Frozen yoghurt is making a comeback, at least in the UK and...
thank u, next If your weekend plans involve anything more expensive than a stroll around a National Trust park, chances are your Gen Z chums will mentally run the numbers the second you pop up in the group chat. ‘Will I still be a reasonable level of skint come Monday?’ Given...
A new survey titled the ‘Pleasure Census’ has found that roughly 50% of Gen Z ‘perform’ even during self-pleasure, suggesting that poor body image might be affecting young people in the bedroom. Ever feel like you need to ‘perform’ in the bedroom and tell your partner that you’re definitely, absolutely,...
Put down the hose. England’s Environmental Agency has declared over half of the nation is in a drought as ongoing heatwaves drain water supplies. When I saw the news alert for a hose pipe ban I was suddenly transported back to primary school, when I mistakenly took the government legislation...
Zendaya is the latest star facing backlash for her red-carpet fashion choices – this time sporting a pair of ancient Iranian artefacts to promote Christopher Nolan’s latest film The Odyssey. Only a handful of stars have the fashion world under their thumb quite like Zendaya (and her trusty stylist Law...
Britain's population is ageing fast. Fewer workers are supporting more retirees, pressure on public services is rising, and the economic consequences will largely fall on younger generations. So why isn't anyone talking about it? This month political headlines have been dominated by Keir Starmer’s resignation and Burnhams new No.10 of...
the rise (and potential fall) of TikTok slop After years of churning out new tools as fast as possible, it seems TikTok has recognised it has an ‘AI slop’ problem. The company has announced new measures to detect automated content, with options to filter and prioritise human creators. Does TikTok have...
Firefighters have been left to battle the effects of the climate crisis as wildfires see thousands evacuated and heatwaves continue to stifle southern Europe. Every year it feels as though the impacts of climate change grow more tangible and more devastating. Reports of life-threatening wildfires are no longer the headlines...
One person has died and at least 16 others have been injured in a van attack at Berlin’s Pride event. The queer community has been left reeling as one of Europe’s most inclusive cities is reminded of a growing contempt toward LGBTQIA+ people. Berlin is often lauded as Europe’s most...
Online friendships have long been viewed as less ‘real’ than those formed through face-to-face interaction. However, research indicates that for Gen Z, whose social lives are increasingly shaped by digital spaces, that assumption is outdated. In a world of 8.3 billion people, how realistic is it to assume that the...
Kane Parsons is A24’s youngest ever director at 20, turning his YouTube series ‘The Backrooms’ into a full blown mainstream horror movie for 2026.
Gout Gout is the fastest under 20 200m sprinter ever, breaking the world U20 record at just 18 years old.
Yara Shahidi has become one of Gen Z’s most recognisable activist voices, championing civic engagement, racial justice, and political education for young people.
Maxwell Frost became the first Gen Z member of US Congress at 25. He’s already organising around gun violence prevention, young voter engagement, and climate policy.
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