Gen Z are skewing data on household debt, as young buyers continue to lean significantly more on credit facilities than their elders. We’re here for a good time, not a long time. In the UK, debts are rising at their fastest pace for seven months fuelled heavily by an increase...
Despite concerns that streaming is killing the in-person experience, reports suggest Gen Z are gathering in front of the silver screen regularly. Cinema attendance across the UK hasn’t exactly spiked. In fact, some of the year’s biggest films – by critical standards – saw dismal box office numbers. Streaming has continued to...
LinkedIn has become an unusual breeding ground for thirst trap content. Is this peak cringe, or merely a symptom of life online in 2025? I was just looking for inspirational quotes, I swear. The social media flex is inevitable. Whether you’re looking to temporarily numb your brain on TikTok, have a...
Overzealous women are preparing for motherhood like it’s a marathon. The wellness girlies have become wellness mothers. Our societal love-affair with anything self-optimising, be it an overpriced supplement or a cyborg-adjacent beauty tool, has infiltrated the minefield of motherhood – particularly for first-time parents. Social media is window dressing for the global...
Sexual activity across generations is on the decline for the first time in modern history. As Gen Z avoid intimacy and love, how do marketers sell romance in an era that seems keen to do anything but? Love. Dating. Swiping. Apps. Anxiety. Does any of that sound familiar? For many Gen...
Why has one of the noughties’ biggest gaming publishers become basically irrelevant in recent years, and is there a way back? Remember Ubisoft in its pomp? It seems strange to say now, given the publisher seems intent on lurching from one disaster to another in recent years, but at one point...
Actor Jason Bateman recently caught heat for telling Charli XCX she might change her opinion on not wanting kids. Why are we still inferring that happily coupled, child-free women are unfulfilled? I’d like to think we’ve made some strides in the motherhood conversation – and to some extent we have....
The ongoing Winter Olympic Games have seen many acts of defiance against the Trump administration. How will the situation play out when the US hosts in 2028? When Baron Pierre de Coubertin revived the Olympics in 1896, one of his main aims was to promote mutual understanding among...
Last weekend, the right-wing political organisation Turning Point hosted its own, alternative NFL Super Bowl LX halftime show in protest of Bad Bunny’s official stadium performance. The reviews were less than stellar. Turning Point USA, a right-wing political organisation founded by the late Charlie Kirk, has faced criticism and...
‘Should I tell my manager about my creative side hustle, or will they assume I’m not focused on my main job?’ It’s a good question, and one that’s ever more relevant as folks take on side-hustles. I think there’s a three-step process to assessing if telling your line manager is...
Owen Cooper‘s on screen debut on Netflix’s Adolescence had the UK transfixed and won him a Golden Globe at just 16.
A Gen Z marketing whizz with endless strings to her bow, Erifili is the founder of a global creative agency (The Z Link), an author and prolific Substacker, photographer, public speaker, and co-hosts the Espresso Epilogues podcast. She also features on the Forbes 30 Under 30 list.
Meagan Loyst, of New York, is the CEO and founder of Gen Z VCs – an active community of 27,000 investors, founders, and operators from 80 countries. She is a leading voice on upcoming tech and consumer trends and her daily content spans everything from climate change, to gaming.
Heman Bekele, a 14-year-old inventor, won the 2023 3M Young Scientist Challenge for developing a cost-effective soap that combats skin cancer by harnessing the power of sunlight to kill cancer cells during handwashing.
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