In a new interview with Pitchfork, the beloved children's cartoon Peppa Pig has said she ‘doesn’t know’ Clairo. The fallout on X has been huge, with major label artists chiming in. It’s a perfect example of new-age, Gen Z marketing. What happens when a cherished, cartoon pig takes shots at...
‘overturn this’ The rest of the world is on their feet for Belgium and the poetic justice they doled out last night. The Red Devils may not be a patch on their golden generation of prime Hazards, Mertens, and De Bruynes from the 2010s, but they had all the smoke for...
Acquiring it, demonstrating it, refining it – why is everyone so obsessed with taste these days? When I started working in marketing, fresh out of uni and riddled with too much anxiety to question any of the corporate jargon clogging up my inbox, I soon learnt that society is built...
TikTok? Pinterest? Reddit? In our era of AI search engines and algorithmic feeds, social media has become intensely personal and wildly scattered. With audiences now splintering, how can marketers hope to reach Gen Z? Social media marketing has come a long way since the prehistoric days of 2010. Back then, brands...
The latest instalment in the beloved franchise tackles a new villain: the iPad. But what does ‘Toy Story 5’ get wrong about kids and screentime? Since the first film dropped way back in 1995, Toy Story has warmed hearts and raised minds with its ragtag group of friends. Each iteration...
Sony has announced it will no longer be making physical discs for any new releases starting in January 2028. A major blow to the secondhand market, the change means that console players no longer own any game they purchase. Sony, the producer of PlayStation consoles, has announced that it will...
The recent heatwaves across the UK and Europe were only possible due to climate change. Yet, despite the alarming conditions, adaptation to this new normal is happening far too slowly. You might’ve noticed things are a little warmer across Europe this week. Whether you’re escaping to the office just for...
HR teams are reporting being bogged down by overly lengthy grievances framed around legal precedents that don’t even exist. Rearing its head on a daily basis, the culprit is generative AI. Have you ever felt so aggrieved you couldn’t articulate yourself properly? Maybe you considered letting AI be angry for...
The actor Olivia Wilde spoke out about the response to her relationship with singer Harry Styles, which involved years of public shaming and criticism. Olivia Wilde has enjoyed a highly successful career as both an actor and filmmaker. But, as is often the case for high-profile women, it is a...
A UCLA study has built on research suggesting that our belief of how well we sleep has a greater impact on cognitive performance, tiredness, and general mood than how many hours we actually get. If there’s one thing this generation loves martyring itself over, it’s how ‘exhausted’ we are and...
Kane Parsons is A24’s youngest ever director at 20, turning his YouTube series ‘The Backrooms’ into a full blown mainstream horror movie for 2026.
Gout Gout is the fastest under 20 200m sprinter ever, breaking the world U20 record at just 18 years old.
Yara Shahidi has become one of Gen Z’s most recognisable activist voices, championing civic engagement, racial justice, and political education for young people.
Maxwell Frost became the first Gen Z member of US Congress at 25. He’s already organising around gun violence prevention, young voter engagement, and climate policy.
Thred Newsletter!
Sign up to our planet-positive newsletter
