Nintendo latest company to end trading in Russia

Nintendo latest company to end trading in Russia

Russian gamers will no longer be able to purchase digital games from the Nintendo store, as it ‘winds down’ operations. Nintendo has become the latest company to cease operations within Russia entirely, after suspending product shipments in March 2022. Russian consumers will no longer be able to purchase games digitally via...

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What Nvidia’s AI NPC demo could mean for game development

What Nvidia’s AI NPC demo could mean for game development

Nvidia demoed its capabilities for AI and unique character building during Computex 2023. The gaming giant showed how an innocuous NPC could provide generated, off-the-cuff responses to player’s unique prompts during an in-game interaction. Contemporary titles can have anywhere between a handful and hundreds of non-playable characters (NPCs). Primarily intended to...

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How is Facebook hoping to bring back alienated Gen Zers?

How is Facebook hoping to bring back alienated Gen Zers?

Facebook has fallen out of favour with young consumers. Once seen as the defining social media platform, it is now associated with misinformation, privacy breaches, and older people. Is there any way back? If you’re an older Gen Zers or younger Millennial, you may remember a time when Facebook was the place to be. In the late noughties and early tens, Zuckerberg’s social media unicorn was the spearhead for a cultural...

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Google launches new AI tool PaLM 2

Google launches new AI tool PaLM 2

In an attempt to keep up with the competition, Google has announced PaLM 2, a ‘next-generation language model’ that will be available for many of its upcoming products. It will be in direct competition with services like Midjourney and DALL-E. Google is attempting to throw itself back to the forefront of AI tools and services. Despite years of AI research and in-house work, the company has been unable to create popular...

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Is the upcoming bodycam shooter ‘Unrecord’ too true to life?

Is the upcoming bodycam shooter ‘Unrecord’ too true to life?

An upcoming shooter game called Unrecord aims to accurately simulate the bodycam of a tactical officer. But has its developer’s emphasis on overtly realistic mechanics, graphics, and themes created something a little too true to life? The technology available to game developers today is allowing them to create more immersive and marvellous experiences than previously thought possible. Thanks to digital toolkits such as the Unreal Engine 5, we’re able to...

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Twitter co-founder Jack Dorsey launches new app ‘Bluesky’

Twitter co-founder Jack Dorsey launches new app ‘Bluesky’

Who doesn’t love a little healthy competition? Jack Dorsey, who is partly responsible for Twitter’s rise to success, has now launched a new platform called Bluesky. It’s aimed at competing with Twitter, under Elon Musk. Twitter has been nothing short of a mess since Elon Musk took over as CEO in October of last year. From the iconic bluebird symbol being switched to the Dogecoin Shiba Inu for a week,...

By London, UK