Current in Tech

swipe
Xbox’s Game Pass obsession has changed the game

Xbox’s Game Pass obsession has changed the game

Xbox’s Game Showcase is being lauded as its best in close to a decade. More significant, is the fact that the majority of its offering is coming to Game Pass on day one. Microsoft’s vision of making gaming primarily subscription-based is finally taking hold. Who saw that coming? My TV almost caught fire. There were rumblings that Xbox had big plans for its Xbox Showcase 2024, which took place over the...

By London, UK
TikTok used to sway young voters ahead of global elections

TikTok used to sway young voters ahead of global elections

This year, 4 billion people are eligible to cast their political vote around the world. Social media platforms – especially TikTok – are playing a huge role in the build-up to UK elections. As Britain prepares for its highly-anticipated election, TikTok has emerged as a fresh battleground for the nation’s political parties. Leaders from the Conservative and Labour parties are engaging in a back and forth of viral trends and memes,...

By London, UK
The unsettling rise of Facebook Marketplace sperm donors

The unsettling rise of Facebook Marketplace sperm donors

Why bother with expensive IVF or IUI treatments for your fertility needs? Facebook Marketplace apparently has you covered. What’s the most ridiculous thing you’ve heard today? Wait, here us out. Thousands of people are currently looking for unregulated fertility treatments on – get this – Facebook Marketplace. Now, it goes without saying that assisted conception is a sensitive topic, and the sad reality is that treatments are incredibly expensive and inaccessible to...

By London, UK
Walmart Realm aims to break Gen Z market

Walmart Realm aims to break Gen Z market

Walmart believes virtual storefronts are the best way to tap into the vast spending power of Gen Z. Will it work? Walmart isn’t exactly a beacon of culture, is it? A labyrinth of isles illuminated by florescent lighting and blue and yellow branding doesn’t currently scream Gen Z. Determined to break into the vast spending power of our generation, however, the supermarket behemoth is willing to change tact – slash, outsource...

By London, UK