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Why we shouldn’t celebrate China’s carbon pledge just yet

Why we shouldn’t celebrate China’s carbon pledge just yet

China has promised that it will begin lowering emissions by 2030 and will be carbon neutral by 2060, but is it all just political posturing? Xi Jinping has stated that China will aim to be completely carbon neutral by 2060 in an address to the UN General Assembly in New York. He also pledged that the country would hit peak emissions by 2030 at the very latest and called for...

By London, UK
Animal farming: a bigger EU climate crisis than automobiles

Animal farming: a bigger EU climate crisis than automobiles

The rearing of livestock for meat and dairy is producing more total emissions right now than all vehicles on the road in the EU, according to new reports. At Thred we’re constantly highlighting food reform as a key part of the fight to keep global temperatures from rising 2 degrees above pre-industrial levels. With the potential to mitigate 20 percent of the global emission reduction needed by 2050, policy makers...

By London, UK
Gen Z are lessening the flow of fake news

Gen Z are lessening the flow of fake news

Younger social media users are less likely to spread misinformation than their parents according to new research, which could help to slow fake news. Gen Z are able to detect misinformation and dodgy articles much better than older generations, new expert polling suggests. This shouldn’t be surprising given that teens and young adults understand the nuances of most social media platforms inside out.  This is reflected in their behaviour online,...

By London, UK
How the ‘carbon footprint’ originated as a PR campaign for big oil

How the ‘carbon footprint’ originated as a PR campaign for big oil

One of the most successful marketing ploys of the 20th century was when BP framed you for climate change. It’s a well-known fact that the most effective defence in a criminal trial is an alternative suspect. British Petroleum, the second largest private oil company in the world, was certainly aware of this fact in 2000 when it rebranded itself ‘Beyond Petroleum’, beginning an international marketing and PR campaign which...

By London, UK