Air pollution will kill more people this year than coronavirus
The World Health organisation stand firm on their stance that air pollution is the greatest environmental risk to health today. As the world suffers through a respiratory pandemic, the need to breathe clean air has never been more apparent. But, with the World Health Organisation estimating that 9 out...
Current in Change
Converse’s All Stars programme is an engine for youth opportunity
The footwear giant is expanding its All Stars mentorship programme across the globe to guide young creatives in their careers. It’s never been more difficult for young creatives to follow their chosen career paths. The pandemic hasn’t made an already tumultuous path any smoother, with limited budgets, fewer paid opportunities,...
Gen Z diversity could swing the 2020 US elections
Gen Z are more ethnically and racially diverse than the generations before them which could have big ramifications for the coming US elections - if we turn up to vote. Last night the US held the first of three presidential debates between Donald Trump and Joe Biden. The immediate...
Vaccine nationalism could cause needless global suffering
As wealthy countries gobble up the resources needed to give everyone fair COVID-19 vaccination supplies, organisations such as COVAX are trying to keep things balanced. Health experts have predicted that COVID-19 could kill 40 million people and reduce global economic output by $12.5 trillion by the end of 2021. It’s...
Exclusive – Keiser Clark is the men’s streetwear label promoting connection and creativity
We spoke with one-half of the cult-fashion brand about their work, the industry-wide push for more sustainability, and the value of using social media to start important conversations. Headed by Marc Keiser and Andrew Clark, Keiser Clark has made quite the name for itself since officially launching three years ago....
Exclusive: welcome to Impactr, the app turning social media into social change
Thred has been given an exclusive, pre-launch peek at new app Impactr, the self-proclaimed ‘anti-Amazon’ about to revolutionise online interaction. What’s next in social media? It’s a question people have asked themselves since David Fincher’s The Social Network premiered in 2010, seemingly the swan song of a digital juggernaut...
Why we shouldn’t celebrate China’s carbon pledge just yet
China has promised that it will begin lowering emissions by 2030 and will be carbon neutral by 2060, but is it all just political posturing? Xi Jinping has stated that China will aim to be completely carbon neutral by 2060 in an address to the UN General Assembly in New York. He also pledged that the country would hit peak emissions by 2030 at the very latest and called for...
Animal farming: a bigger EU climate crisis than automobiles
The rearing of livestock for meat and dairy is producing more total emissions right now than all vehicles on the road in the EU, according to new reports. At Thred we’re constantly highlighting food reform as a key part of the fight to keep global temperatures from rising 2 degrees above pre-industrial levels. With the potential to mitigate 20 percent of the global emission reduction needed by 2050, policy makers...
Gen Z are lessening the flow of fake news
Younger social media users are less likely to spread misinformation than their parents according to new research, which could help to slow fake news. Gen Z are able to detect misinformation and dodgy articles much better than older generations, new expert polling suggests. This shouldn’t be surprising given that teens and young adults understand the nuances of most social media platforms inside out. This is reflected in their behaviour online,...
How the ‘carbon footprint’ originated as a PR campaign for big oil
One of the most successful marketing ploys of the 20th century was when BP framed you for climate change. It’s a well-known fact that the most effective defence in a criminal trial is an alternative suspect. British Petroleum, the second largest private oil company in the world, was certainly aware of this fact in 2000 when it rebranded itself ‘Beyond Petroleum’, beginning an international marketing and PR campaign which...
