Current in Social

swipe
Are dating apps creating a spark designed to go out?

Are dating apps creating a spark designed to go out?

With an oversaturated market of potential partners to swipe through, and a fast-paced model which tells you to wear your Apple Pay on your sleeve rather than your heart, is it any wonder that dating apps are often failing to provide on their promise? 'Designed to be deleted' is Hinge’s slogan. It is perhaps the most overt example of the teleological offering promised by so many dating apps that present...

By Manchester, UK
Are faceless influencers here to stay?

Are faceless influencers here to stay?

Online fame has largely correlated to how much a creator was willing to expose of themselves online. Now, faceless influencers have entered the game – and their anonymity is part of their allure.   Social media and influencer culture have always encouraged creators to showcase their personal identity, but the last year has seen a unique trend emerging. That is, the faceless influencer. Techniques used by the ‘faceless influencer’ go against the...

By London, UK
Is Quora on death’s doorstep?

Is Quora on death’s doorstep?

The platform once deemed a barometer for quality responses to user queries has lost its way. AI is largely responsible – in more ways than one. Have you ever heard of ‘Dead Internet Theory?’ It subscribes to the idea that both bots and content created by algorithms will soon overtake the digital presence and volume of human works online. We’ve written about it in detail previously. Apprehension about that prospect has...

By London, UK
New survey says Gen Z prefer Instagram and TikTok for shopping

New survey says Gen Z prefer Instagram and TikTok for shopping

Research by influencer marketing company GRIN indicates that Gen Z prefer to shop on social media apps such as Instagram and TikTok rather than Google. A new study by influencer marketing firm GRIN has found that Gen Z shoppers tend to prefer TikTok and Instagram over more traditional online platforms such as Google. When asked where they most often discover new products, 18-to-27-year-old consumers said: 30.4% for Instagram, 23.2% for...

By Bristol, UK