Is Quora on death’s doorstep?

Is Quora on death’s doorstep?

The platform once deemed a barometer for quality responses to user queries has lost its way. AI is largely responsible – in more ways than one. Have you ever heard of ‘Dead Internet Theory?’ It subscribes to the idea that both bots and content created by algorithms will soon overtake the...

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TikTok may be back but influencers are not

TikTok may be back but influencers are not

How far will content creators go for fame and money? Ahead of the short-lived TikTok ban, audiences found out with the "one more secret" trend.  Credibility on social media has always been a hot topic.  While some people trust that the influencers they follow maintain their integrity despite their fame, there...

Opinion – Life online is losing its appeal

Opinion – Life online is losing its appeal

As we review the digital habits of the last few years and question what they might look like going forward, several factors point to a future in which we aren’t quite so wrapped up in the virtual world. Isn’t it strange to recall a time when social media didn’t exist? For the past decade, we’ve watched as platform after platform has materialised, some cementing themselves at the heart of our digital...

By London, UK
Trans youth are turning to TikTok for support

Trans youth are turning to TikTok for support

In uncertain political times, America’s young LGBTQIA+ community are using social media as a vital crowdfunding tool.  The day after the 2024 US presidential election, thousands of trans youth across the country woke to a sense of a dread. Iris, a 20-year-old Black trans woman living in Texas, was one of them. ‘This changes everything’ she told Wired. ‘If I stay in the state now that going to...

By Brighton, UK
This year’s Spotify Wrapped is the most immersive yet

This year’s Spotify Wrapped is the most immersive yet

Each year, Spotify boosts the metrics and features included in its annual ‘Wrapped’ feature. In 2024, it’s utilised AI to take things up a notch while launching an immersive experience near one of London’s busiest tube stations. It’s the time of year that all Spotify users look forward to most: Spotify Wrapped day! First launched in 2016, Spotify’s personalized yearly round-up of user listening habits quickly became a fan favourite. Wrapped...

By London, UK