Is Tumblr making a comeback with Gen Zers?
Data suggests that Gen Z are finding solace in Tumblr, the creative social media platform that was popular fifteen years ago with younger Millennials. Why are young people flocking to a long-forgotten site? It looks like Tumblr is back in a big way with young social media users, at least...
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Are women safe online in 2025?
The 2000s was not the only period when the dot-com bubble burst in the market; it was also the beginning of a new type of cost - the safety of many, particularly women and girls worldwide. Although an online presence can create a haven for equal access to information and a...
Can social media ever tackle it’s body shaming issue?
Backlash against TikTok’s new ‘chubby filter’ suggests so – but is it enough? TikTok’s algorithm may feel chaotic and unpredictable. One minute you’re scrolling past a hotel recommendation, the next a meme about your overbearing boss, then a tour of the M&S aisle. But apps like these have built dedicated algorithms...
Celebrities promos go big on pay-to-pray app ‘Hallow’
Hallow is a Catholic app designed to help people meditate and pray. It sits among the most popular platforms on the Google Store thanks to a slew of promos from some seriously famous faces. So you desire salvation? Time to subscribe. If you haven’t heard of Hallow before, it’s an app...
Are dating apps creating a spark designed to go out?
With an oversaturated market of potential partners to swipe through, and a fast-paced model which tells you to wear your Apple Pay on your sleeve rather than your heart, is it any wonder that dating apps are often failing to provide on their promise? 'Designed to be deleted' is Hinge’s...
Are faceless influencers here to stay?
Online fame has largely correlated to how much a creator was willing to expose of themselves online. Now, faceless influencers have entered the game – and their anonymity is part of their allure. Social media and influencer culture have always encouraged creators to showcase their personal identity, but the...
Is Quora on death’s doorstep?
The platform once deemed a barometer for quality responses to user queries has lost its way. AI is largely responsible – in more ways than one. Have you ever heard of ‘Dead Internet Theory?’ It subscribes to the idea that both bots and content created by algorithms will soon overtake the digital presence and volume of human works online. We’ve written about it in detail previously. Apprehension about that prospect has...
New survey says Gen Z prefer Instagram and TikTok for shopping
Research by influencer marketing company GRIN indicates that Gen Z prefer to shop on social media apps such as Instagram and TikTok rather than Google. A new study by influencer marketing firm GRIN has found that Gen Z shoppers tend to prefer TikTok and Instagram over more traditional online platforms such as Google. When asked where they most often discover new products, 18-to-27-year-old consumers said: 30.4% for Instagram, 23.2% for...
Why did South Sudan ban social media recently?
Last week, the South Sudanese government imposed a social media ban in an effort to curb the circulation of violent content related to the ongoing violence against its nationals living in Sudan. South Sudanese authorities gave a 30-day ban on social media to control ongoing tensions between South Sudan and Sudan’s government. The social media ban was imposed after footage of South Sudanese nationals were shared on social media platforms being...
Facebook hoping to bring back Gen Zers with ‘OG’ callback
In an investor call this week, Mark Zuckerberg said that Facebook was looking to return to its roots in order to reconnect with Gen Z. The platform has steadily lost favour with young people over the last decade or so.
Meta CEO and Facebook founder Mark Zuckerberg has indicated that the platform will be returning to its roots in order to entice Gen Z social media users.
In an
