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Why is Gen Z fixated on… frozen yoghurt?

Why is Gen Z fixated on… frozen yoghurt?

slather my dessert in chocolate and call it wellness, baby Frozen yoghurt has been rebranded on TikTok as a luxury ‘wellness’ food. Its newfound popularity reflects Gen Z’s spending habits and growing appetite for premium experiences beyond boozy pubs. Frozen yoghurt is making a comeback, at least in the UK and US. According to data first reported by Bloomberg several months ago and cited by Morning BrewThe Timesand Fortune, frozen...

By London, UK
gen z scale back socialising + ariana grande quits public life

gen z scale back socialising + ariana grande quits public life

thank u, next If your weekend plans involve anything more expensive than a stroll around a National Trust park, chances are your Gen Z chums will mentally run the numbers the second you pop up in the group chat. ‘Will I still be a reasonable level of skint come Monday?’ Given the cohort is synonymous with moderation on just about everything, whether it’s sex, alcohol, or nights out – anything but...

By London, UK
TikTok finally admits it has an ‘AI slop’ problem

TikTok finally admits it has an ‘AI slop’ problem

the rise (and potential fall) of TikTok slop After years of churning out new tools as fast as possible, it seems TikTok has recognised it has an ‘AI slop’ problem. The company has announced new measures to detect automated content, with options to filter and prioritise human creators. Does TikTok have an ‘AI slop’ problem? The short-form video platform has never been shy of controversy. From privacy concerns to a one-day US...