Why is Gen Z fixated on… frozen yoghurt?
slather my dessert in chocolate and call it wellness, baby Frozen yoghurt has been rebranded on TikTok as a luxury ‘wellness’ food. Its newfound popularity reflects Gen Z’s spending habits and growing appetite for premium experiences beyond boozy pubs. Frozen yoghurt is making a comeback, at least in the UK and...
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gen z scale back socialising + ariana grande quits public life
thank u, next If your weekend plans involve anything more expensive than a stroll around a National Trust park, chances are your Gen Z chums will mentally run the numbers the second you pop up in the group chat. ‘Will I still be a reasonable level of skint come Monday?’ Given...
TikTok finally admits it has an ‘AI slop’ problem
the rise (and potential fall) of TikTok slop After years of churning out new tools as fast as possible, it seems TikTok has recognised it has an ‘AI slop’ problem. The company has announced new measures to detect automated content, with options to filter and prioritise human creators. Does TikTok have...
‘uk poo’ hits socials + earnest isn’t entertaining
the sun goes down, my zoot comes up I have frankly no cause to spend the amount of time I do on Twitter (not calling it X). It feels like overegging the pudding to call it a guilty ‘pleasure’, but it somehow remains my social app of choice. This week, however,...
Why FIFA embraced IShowSpeed at the World Cup
we did it, chat Gen Z streaming star IShowSpeed performed at this year’s World Cup final, marking a major shift in mainstream media; online creators have become so influential that they’re impossible to ignore, especially if legacy institutions wish to attract a younger audience. Well, the World Cup has been and...
odyssey’s anti-woke boycott fails + pokémon traders get strapped
nolan is too goated to ‘go broke’ This ain’t no little live-action Disney remake. It’s Christopher Nolan. In the least surprising turn of events this summer, the masses flocked to see The Odyssey on opening weekend across the globe. The movie already boasts a 95% critic score and a 97% user score on Rotten...
Gen Z worries about misinformation on social media. Why can’t they leave?
your nan isn’t the news feed’s only victim Research shows that almost 80% of Gen Z are worried about misinformation, yet most still spend at least 2.5 hours per day on social media. What’s keeping everyone glued to the algorithm? By now, we’re probably all aware of misinformation online. Social media has become the main source of news for Gen Z, with TikTok, Instagram, and Snapchat feeds dwarfing traditional outlets like the...
gen z’s luddite uprising + zero chill bison
delete the apps, rebuke the horniness, move back home The so-called ‘digital natives’ are biting the hand that fed them, because it fed them mostly FOMO, insecurity, and addiction. Chat about AI is everywhere in the mainstream, but if you broach the topic on any campus other than MIT, it’s likely you’ll be met with the blank stares of hungover folks who wish you’d shut the f*ck up. Between rinsing the market...
Wimbledon bets on influencers to reach Gen Z
game, selfie, match Wimbledon is aggressively targeting influencers to try and draw in younger crowds. With demand now surging, the tournament is at risk of losing its authenticity for the sake of the algorithm. Is this a common pitfall of Gen Z social media branding? With the World Cup currently dominating our news feeds, you’d be forgiven for overlooking this year’s Wimbledon. Still, despite heavy competition, the prestigious tennis tournament has continued...
trump’s world cup karma + gen z hates your name
‘overturn this’ The rest of the world is on their feet for Belgium and the poetic justice they doled out last night. The Red Devils may not be a patch on their golden generation of prime Hazards, Mertens, and De Bruynes from the 2010s, but they had all the smoke for the host nation anyway. Clearly amped up by the political shenanigans leading up to the tie, they strolled to an easy...
