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Is gaming’s industry shift making loot boxes even more controversial?

Is gaming’s industry shift making loot boxes even more controversial?

The controversy surrounding microtransactions in gaming is back, and – you guessed it – EA is at the forefront. There are a few constants in life: the sun will rise and fall, seasons will come and go, and EA will continue to cause a raucous in the gaming community for an excessive focus on microtransactions within its games. In case you’re unfamiliar with the term microtransaction, it refers to in-game...

By London, UK
New in-game video series for NBA 2K urges Gen Z to vote

New in-game video series for NBA 2K urges Gen Z to vote

Teaming up with the ‘More Than A Vote’ campaign, basketball video game franchise NBA 2K is releasing a two-part electoral video message to encourage Gen Z to head to the polls. It seems like most tech companies and social media platforms are trying their hand at encouraging young people to vote in this year’s US elections. Snapchat introduced direct hyperlinks to voter registration sites, Instagram has released unique ‘I Voted’...

By London, UK
The man opening the world’s eyes to the plight of refugees through gaming

The man opening the world’s eyes to the plight of refugees through gaming

Having spent 22 of his 24 years in a refugee camp, the inspiring Luyal Mayen is now educating the world on the plight of his people through his game Salaam. Luyal Mayen endured a brutal start to life. One of 680,000 displaced by a relentless civil war spanning decades in South Sedan, Mayen was born en route to a refugee camp in Northern Uganda and grew up within its borders. With...

By London, UK
How Ampverse is bringing e-sports to the masses

How Ampverse is bringing e-sports to the masses

Launched in 2019, Ampverse has already helped bring brands like Samsung and Garnier into the e-sports market, propelling the industry further into the mainstream. The e-sports industry continues to grow exponentially across the globe, with the Southeast Asian market generating over 4.4 billion USD in revenue last year alone. It’s becoming an increasingly lucrative market for businesses to tap into, particularly if they’re hoping to bring in Gen Z consumers...

By London, UK