The most immersive Game Pass titles to improve 2021
Lockdowns and social restrictions look likely to last well into 2021. We’ve picked the most immersive and best Game Pass titles currently available to keep you going in these isolating times. Despite mainstream media’s tendency to vilify video games, recent studies suggest that they can actually...
Current in Gaming
Why we need to stop putting developers under ‘crunch’
Cyberpunk 2077 has been removed from the PlayStation Store for being unstable and buggy. It’s a result of industry pressures and crunch time - do things need to change? CD Projekt Red’s latest title, Cyberpunk 2077, has finally launched for both PC and consoles, after a near eight year wait...
Facebook pledges $10m to its ‘Black Gaming Creators Program’
Facebook will invest $10m USD over the next two years to help black streamers make it big by offering funding, mentorship, and training opportunities. Facebook has just announced the launch of its ‘Black Gaming Creators Program’ in lieu of supporting black streamers going full-time with content creation on its platform. You...
Breaking – The new Queens of gaming have been crowned
Breakthrough media company Queens Gaming Collective aims to emancipate women from the male-centric gaming narrative, and it’s about time. ‘All the boys were terrified of us meeting… they were like what happens when an unstoppable force meets an immoveable object?’, says Alisa Jacobs, CEO and co-founder of Queens Gaming...
Thred Daily – Minecraft is helping GenZ get political
In the build up to the 2020 election, we saw a lot of new initiatives encouraging GenZ to register to vote. With gaming becoming the biggest entertainment industry, it's perfectly primed to start getting young voters thinking politically. Elliot takes a look at how one of the biggest games...
Minecraft’s ‘Build the Vote’ readies young voters for US election
Minecraft is weighing in on the upcoming US elections, and its blocky recreation of the Capitol Building may inspire young gamers to vote for the first time. Getting young people to turn up to voting booths has been a notoriously difficult task in recent years. Fewer than half of Americans...
Is gaming’s industry shift making loot boxes even more controversial?
The controversy surrounding microtransactions in gaming is back, and – you guessed it – EA is at the forefront. There are a few constants in life: the sun will rise and fall, seasons will come and go, and EA will continue to cause a raucous in the gaming community for an excessive focus on microtransactions within its games. In case you’re unfamiliar with the term microtransaction, it refers to in-game...
New in-game video series for NBA 2K urges Gen Z to vote
Teaming up with the ‘More Than A Vote’ campaign, basketball video game franchise NBA 2K is releasing a two-part electoral video message to encourage Gen Z to head to the polls. It seems like most tech companies and social media platforms are trying their hand at encouraging young people to vote in this year’s US elections. Snapchat introduced direct hyperlinks to voter registration sites, Instagram has released unique ‘I Voted’...
The man opening the world’s eyes to the plight of refugees through gaming
Having spent 22 of his 24 years in a refugee camp, the inspiring Luyal Mayen is now educating the world on the plight of his people through his game Salaam. Luyal Mayen endured a brutal start to life. One of 680,000 displaced by a relentless civil war spanning decades in South Sedan, Mayen was born en route to a refugee camp in Northern Uganda and grew up within its borders. With...
How Ampverse is bringing e-sports to the masses
Launched in 2019, Ampverse has already helped bring brands like Samsung and Garnier into the e-sports market, propelling the industry further into the mainstream. The e-sports industry continues to grow exponentially across the globe, with the Southeast Asian market generating over 4.4 billion USD in revenue last year alone. It’s becoming an increasingly lucrative market for businesses to tap into, particularly if they’re hoping to bring in Gen Z consumers...
