Latest Stories from Jamie
AI agents are heisting + influencers are hot on uncontacted tribes
You can’t park there mate Aren’t AI agents supposed to be doing ‘deep work’ for those of us who’re either lazy or intuitive, depending on who you ask? Well, it turns out they may also tend to procrastinate, and though they aren’t mincing around coffee machines in actual offices, they still appear to enjoy shooting the shit amongst themselves. In a slightly disconcerting turn of events this week, a swarm of OpenAI...
dystopian sports betting farms + gta gooners run riot online
the beautiful game, it aint There are certain things you stumble on when mindlessly scrolling that are so dystopian you assume they’re either made up for engagement or grossly exaggerated. Sports betting farms were that for me. In a curtained-off gym or warehouse, four young blokes are playing a two vs two match as Real Madrid and Arsenal. There aren’t any spectators or fans, no ref, and a single camera films from...
How Russia’s invasion reshaped the story of Metro 2039
Ukrainian studio 4A Games has endured arguably the worst set of circumstances a game development cycle has ever seen. The war with Russia not only made work on Metro 2039 incredibly difficult, but also fundamentally changed the game the team wanted to make. There’s something uniquely grim about developing a post-apocalyptic game while occasionally having to stop and hunker down because of real-life air-raid sirens. That was the reality endured by...
£29bn of oil, £336bn of damage + Cat in the Hat stalkers
deal or no deal? I didn’t want to read about it, you don’t want to read about it, but it’s the biggest news of the week. So let’s bathe in existential dread together. Doomscrolling is all 2000-and-late, but occasionally we have to bear witness. Climate change is among the sorest of subjects for younger folk, because we feel basically helpless to have any bearing on the situation. We spent our adolescent energy...
Does ‘nickel-and-diming’ make Gen Z stingy?
‘I’m bad at maths, let’s just split it three ways!’ After a delayed train you rock up later than your pals to the bar, and see everyone is already tucking into posh burgers with added Canadian bacon. Having had a hearty breakfast, you opt for a handful of mozzarella sticks and a simple pint. Before wrapping up, you return to the table after a quick trip to the urinal and see...
looksmaxxing wasn’t so toxic? + doing better for kid stars
When did ‘we’re gonna make it, brah’ become ‘you’re chopped’? This isn’t what Zyzz wanted for us. There are certain historical figures whose importance only becomes apparent years after their death. Van Gogh. Kafka. That bloke from the ‘Succulent Chinese Meal’ video. I’m throwing Aziz Shavershian, known to everyone other than his mother as Zyzz, in that list. Before the term looksmaxxing had any online traction, the Australian bodybuilder was the...
Deep Dive: Has Gen Z lost energy for social change?
When it comes to social change in 2026, Gen Z has lost all the vim of yesteryear. When and where was this energy lost? Let’s break it down. In the late 2010s Gen Z was synonymous with social change, a broad catch-all term encapsulating the desire for a more equitable and just world. In 2026, however, the cohort is now more likely to be mentioned in the same breath as subjects...
Ignore the news, Gen Z alcohol moderation isn’t a ‘myth’
Recent global figures on alcohol consumption showed that Boomers have the lowest drinking participation rate of any generation. Some outlets are saying this is proof that Gen Z aren’t big on moderation after all. Here’s why they’re wrong. This is why statistics without context aren’t worth acknowledging. Market research firm IWSR released its latest figures on alcohol consumption this week. Its twice-yearly survey includes data from thousands of adults...
social change comedown + gen z go mute
right here, right now! or whenever… I ain’t gluing myself to Oxford Street or throwing orange paint at the Lamborghini dealership. I’ve got bills to pay. Remember in the late 2010s when Gen Z was synonymous with social change, a broad catch-all term encapsulating the desire for a more equitable and just world? In 2026, that link has become tenuous at best, and you’re more likely to associate the cohort with...
gen z scale back socialising + ariana grande quits public life
thank u, next If your weekend plans involve anything more expensive than a stroll around a National Trust park, chances are your Gen Z chums will mentally run the numbers the second you pop up in the group chat. ‘Will I still be a reasonable level of skint come Monday?’ Given the cohort is synonymous with moderation on just about everything, whether it’s sex, alcohol, or nights out – anything but...
