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Why Gen Z is leaving luxury fashion on the shelf

Why Gen Z is leaving luxury fashion on the shelf

High-end brands are failing to resonate with younger customers. What does this mean for the future of fashion?  For luxury fashion brands, Gen Z are a confusing bunch. They have money to spend (with many of their cohort approaching the latter end of their twenties, and a healthy bunch splurging on frivolities like bespoke tinned fish and £25 smoothies), exposure to brand mythologies, and a desire to express themselves through...

By Brighton, UK
What is a ‘swag gap?’

What is a ‘swag gap?’

TikTok’s latest colloquial term ‘swag gap’ refers to couples or partners who have an obvious difference in aesthetic and style choices. Could you be part of a ‘swag gap’ couple? TikTok has graced us with another new slang term, this time focusing on couples and their outfit choices. Yes, really. A ‘swag gap’ relationship refers to a partnership in which one person makes significantly more effort to look good than...

By London, UK
What does Vogue’s new editorial lead mean for the brand?

What does Vogue’s new editorial lead mean for the brand?

Chloe Malle has been named editorial lead of American Vogue. The self-confessed ‘nepo baby’ marks a new chapter for a former fashion mecca that seems to have lost its way.  Anna Wintour stepped back from American Vogue in July of this year, signalling a seismic shift for the editorial powerhouse amidst growing criticism around its political stance and commercial priorities. Wintour had been at the helm for 37 years, and her...

By Brighton, UK
Rare Beauty and the importance of accessible packaging

Rare Beauty and the importance of accessible packaging

The makeup brand has launched a new fragrance with disabled consumers in mind. It raises important questions around a lack of inclusivity in one of the world’s most popular industries.  Selena Gomez has done a lot of things. She’s been a successful actor, then pop star, and now beauty mogul – launching the brand Rare Beauty to critical and commercial success in 2019. Unlike most celebrity makeup brands, Rare Beauty isn’t...

By Brighton, UK