The app on a mission to change shopping for good

The app on a mission to change shopping for good

A new artificial intelligence-powered app called The Yes is set to drastically change the way consumers shop by building a virtual store around the individual needs of each user. Yesterday, after a year of teasing the launch of their new startup, e-commerce veteran Julie Bornstein and her technical co-founder, Amit...

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Could AI become a music artist?

Could AI become a music artist?

AI’s place in the music industry is becoming a copyright minefield. AI can create music, but does this make AI an artist? Do AI algorithms create their own work, or are the humans behind these algorithms the real ‘artists’? If an algorithm is fed music by a certain artist, does...

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SoundCloud and Twitch change the game for aspiring artists

SoundCloud and Twitch change the game for aspiring artists

You didn’t think SoundCloud was going to be underground forever, did you?  SoundCloud is one of the worst kept secrets in the music industry in recent years, having propelled indie creators like Lil Peep, 21 Savage, XXXTentacion, and Post Malone from bedroom rappers to global stars seemingly overnight. And the...

Music live streaming surges amidst the pandemic

Music live streaming surges amidst the pandemic

With nowhere to perform in real life, more artists than ever are taking to live streaming to get their music out to fans. Well, we’re nearly in mid-May, and everyone is still hunkered up at home due to the coronavirus outbreak. What many hoped would be a few weeks of inconvenience has turned into a long-term change in daily life, affecting all manners of industries and practices – including...

By London, UK
Footwear giants adapt marketing tactics during COVID-19

Footwear giants adapt marketing tactics during COVID-19

High-profile footwear brands are finding themselves in a unique position during the pandemic, turning to technology to shift products.  Never before has it been so important for people to remember the positive impact that sports can have. At the moment many of us striving to achieve a happy mind through a happy body, using exercise to uplift ourselves and find motivation in our newfound free time. With physical activity being...

By London, UK
Sea sensors to change the world in 2020?

Sea sensors to change the world in 2020?

Researchers are looking to deploy 50,000 ocean sensors to track ships, storms, wildlife, and weather in 2020. With Musk’s 60 Starlink satellites already filling the sky, oceanographers are now looking to build an interconnected network of sea sensors spanning an area larger than Texas.  As we sit here today it’s feasible to suggest that we probably know less about the high seas than we do the moon,...

By London, UK
Netflix to lower European streaming quality

Netflix to lower European streaming quality

It’s a temporary measure, but Netflix, Amazon Prime, and YouTube will be reducing their streaming resolutions across Europe due to a surge in web traffic. Who would have thought COVID-19 would affect our ability to watch internet content in HD? Starting from today Netflix, Amazon Prime, and YouTube will be capping their picture quality on all platforms. This means that most, if not all, of the videos you’ll be viewing...

By London, UK