I’m a Writer at Thred, specialising in all things Style and Beauty. If it’s a look at the ever-changing fashion industry you’re after, or if you simply want to know the latest cosmetics trend, my profile is where it’s at. Follow me on Twitter or drop me some feedback via email.
Hi, I’m Sofia, and I’m a Writer / the Style and Beauty Editor at Thred.
During my time at the University of Exeter where I studied Spanish, I chose to spend my year abroad teaching English in Argentina and working as a journalist in Colombia before travelling across the continent with my camera.
Returning to the UK to pursue a Masters in International Journalism and an internship at National Geographic Traveller, I eventually found myself at Thred’s doors.
Now, I balance my time between obsessing over the latest trends, practising my kickboxing skills in the middle of the office, and pretending I don’t love TikTok when in reality my constant dancing and ever-changing hair colour suggests otherwise.
Latest Stories from Sofia
Yes, Animal Crossing ‘fashion shows’ are a thing now
As the world of fashion questions what the industry's future will look like, Animal Crossing: New Horizons has stepped up to the plate, giving users a chance to attend virtual runway shows during lockdown. At the moment, one of the biggest questions in fashion is: what will happen to the industry’s traditional creative model after being completely upended by the COVID-19 pandemic? Although the answer remains unclear, changes are already beginning...
Lockdown has exposed how deeply embedded fatphobia is in our society
Panicked comments over gaining weight and toxic #Quarantine15 memes plaguing social media since the pandemic began reinforce an incredibly troubling narrative. It only takes a few seconds of scrolling through social media at the moment to come across a meme complaining about the possibility of weight gain during quarantine. ‘Gaining weight at university was the freshers 15, this time it’s the quarantine 15,’ one says. ‘I desperately need to social...
The ‘new age’ of spiritual luxury fashion
While the world spins out of control, fashion designers have begun looking to New Age practices for some much-needed healing. ‘A lot of time we put our faith in material things, but those things won’t heal us,’ evangelised the choir leader at the last of Kanye West’s infamous Sunday Services before the pandemic began. ‘We love Jesus Christ more than an expensive outfit,’ he added. Over the past decade, New...
‘Plastic-free’ considered most essential factor when buying beauty products
According to a new survey, consumers are more concerned over whether or not beauty products are plastic-free than vegan, natural, or ethical. Here's a list of Thred's favourite conscious cosmetics brands and what they're doing to reduce the industry's environmental impact. It’s well known that the booming $500 billion a year global personal care industry relies on plastic. And, despite the eco-movement that has since sprung up to combat this,...
The app on a mission to change shopping for good
A new artificial intelligence-powered app called The Yes is set to drastically change the way consumers shop by building a virtual store around the individual needs of each user. Yesterday, after a year of teasing the launch of their new startup, e-commerce veteran Julie Bornstein and her technical co-founder, Amit Aggarwal, finally launched The Yes, an exciting new shopping platform they’ve been quietly building for 18...
Is Amazon’s partnership with Vogue symbolic of a bleak future for corporate fashion?
The e-commerce giant is launching a digital storefront that will let customers purchase luxury items from high-end independent designers, but concerns have arisen regarding what it means for the future of the industry. Striving to further solidify its presence in the world of fashion, Amazon has partnered with Vogue and the Council of Fashion Designers of America to launch an online store showcasing independent luxury designers....
Is Esports set to become the next in-demand channel for beauty marketing?
Esports is on its way to becoming the cosmetics industry's next hype channel for reaching consumers. It's becoming more and more apparent that the worlds of fashion, beauty, and technology go hand in hand when it comes to marketing. The intersection of gaming and the cosmetics industry is rapidly gaining traction. Following the huge success of last year’s Louis Vuitton x Riot Games collaboration, gaming is no longer considered an...
‘Climate change ought to hire Coronavirus’ publicist’
A wry joke that's currently making the rounds on social media highlights the concerning irony of celebrating Earth Day's 50th anniversary amidst a global pandemic. ‘Congratulations on all your success,’ says climate. ‘Can I get the name of your publicist?’ Designed to draw attention to the global environmental crisis we’re currently facing, Earth Day 2020 has been somewhat upstaged by Coronavirus. The movement’s annual event (celebrating it’s 50th anniversary today)...
Fashion’s toxic hype obsession: will it be rethought in the post-Coronavirus rebuild?
Bringing fashion to a standstill, the pandemic is posing one question: with global consumerism in crisis for the time being, will the industry be forced into a sustainable future? As an industry reliant on constantly updating lines, styles, and trends offered up every single season, fashion has always been an incredibly fast-paced industry, working at breakneck speed to meet consumer demands. Its requirement that the supply chain functions at...
Gender-neutral and digital: the new London Fashion Week
Due to COVID-19, the British Fashion Council has announced that LFW 2020 will merge menswear and womenswear showcases on a virtual platform. It goes without saying that lockdown has not been kind to the fashion industry. In fact, with major annual events cancelled and supply chains around the world grinding to a halt, some fear it’ll never be the same on the other side of COVID-19. However, difficult times call...
