I’m a Writer at Thred, specialising in all things Style and Beauty. If it’s a look at the ever-changing fashion industry you’re after, or if you simply want to know the latest cosmetics trend, my profile is where it’s at. Follow me on Twitter or drop me some feedback via email.
Hi, I’m Sofia, and I’m a Writer / the Style and Beauty Editor at Thred.
During my time at the University of Exeter where I studied Spanish, I chose to spend my year abroad teaching English in Argentina and working as a journalist in Colombia before travelling across the continent with my camera. Returning to the UK to pursue a Masters in International Journalism and an internship at National Geographic Traveller, I eventually found myself at Thred’s doors.
Now, I balance my time between obsessing over the latest trends, practising my kickboxing skills in the middle of the office, and telling everyone about the new song I just learned how to play on the bass.
Latest Stories from Sofia
Vogue’s September issue celebrates activism
A 'rallying cry for the future,' the magazine's autumn edition features an army of twenty inspiring activists dedicated to making change. Traditionally the fashion bible’s most important issue of the year, this September sees Vogue put activism front and centre as part of a global effort to spread hope across 26 publications worldwide. Condé Nast started the initiative in response to the pandemic, the increasingly urgent climate crisis, and the...
Footwear designer Junior Clint is a Gen Z role model
Founding his own brand at just 21-years-old, Junior Clint hopes to inspire others like him to pursue their passions by acting as someone within the fashion industry they can relate to. Junior Clint is on a mission to transform media perceptions of black male creatives. Founding an entire fashion brand in his second year at university, the young designer is at the forefront of a movement striving to reshape public...
Ganni and Levi’s launch rental-only capsule collection
The joint venture is another win for sustainability, part of a rental fashion revolution that's striving to tackle the industry's waste problem. Earlier this year, the CEO of Copenhagen Fashion Week announced an action plan to hold all participating designers accountable to a number of environmental requirements. Hoping to transform the event into a ‘platform for advocacy,’ Cecilie Thorsmark outlined what she refers to as a radical new way of...
Selena Gomez’s ‘Rare Beauty’ to raise $100 million for mental health initiatives
The singer's highly anticipated celebrity beauty and skincare brand has launched a fund connecting under-represented communities with mental health services. Long criticised for its perpetuation of problematic body image standards, the beauty industry remains in the early stages of addressing its complicity. From the get-go it’s been the small, independent brands like Nue Co. and Hum Nutrition at the forefront of the conversation, maintaining transparency when discussing the mental health...
The art exhibition striving to destigmatise sex work
'Absence of Evidence' is the collaborative outdoor photography project striving to raise awareness about the conditions of sex work while building a safer future for women involved in prostitution. A collaborative outdoor photography project between artist duo Henry/Bragg and a group of former sex workers known as ‘Untold Stories’ is striving to elevate the voices of women involved in the industry and transform the narratives around how their work is...
Exclusive – The future of sustainable fashion lies in the hands of the agriculture industry
A growing number of fashion brands are embracing regenerative agriculture in order to meet eco-friendly consumer demands. ‘Regenerative agriculture is a powerful movement in fashion that I think is going to catch fire,’ says Oliver English. English is the CEO of Common Table Creative (CTC), a production company with the primary goal of exposing the unsustainable nature of our relationship with the planet, both in fashion and in food, the...
Get the lockdown look: face masks the next big thing in fashion
Now an essential part of everyone's daily wardrobe, face masks are being embraced by fashion as a lucrative new product category with huge potential. Amongst 2020’s unexpected twists and turns is the mainstreaming of face masks which, both fashionable and functional, are taking the apparel industry by storm. Currently a wardrobe staple, designers and high street retailers alike are beginning to realise the potential of tapping into the lucrative market,...
Scientists have discovered how to grow coloured cotton
Australian scientists have discovered how to grow naturally coloured cotton, a breakthrough that could finally help fashion curb its addiction to harmful chemical dyes. In a major win for clothing sustainability, Australian scientists have found a way to crack cotton’s molecular code so that it grows naturally in a range of vibrant hues. On a mission to transform the global textiles industry as we know it, CSIRO’s discovery could be...
Instagram’s shopping feature is looking to be ‘the new mall’
As fashion and beauty turns to tech to stay afloat during the Coronavirus pandemic, online-platform shopping features are set to become 'the new mall.' Though the thought of returning to a mall in the middle of a global pandemic might seem unusual to most, many are finding themselves longing for the familiar hustle and bustle of weaving through hordes of people in search of a single t-shirt. However, if you...
Are lending schemes like Klarna luring Gen Z into debt?
Addictive buy now, pay later services designed to encourage overspending have sparked concerns as vulnerable young consumers find themselves in mounting debt. Since the start of lockdown, 23% of 18 to 24-year olds have turned to buy now, pay later services (BNPL) when shopping online, contributing to a shocking spike in bankruptcies within the age group. Designed to encourage overspending, these schemes have emerged as the ‘new normal’ for young,...
