Record number of Gen Zers living at home in America
A fifth of Gen Zers are currently living with their parents or grandparents in the US, a record high according to analysis from John Burns Research and Consulting. Gen Z are turning ‘Gen Freeload,’ for the meantime. We’re all bored about hearing how oppressive the job market is: how entry-level jobs...
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Opinion – ‘Taste’ is Gen Z’s new buzzword
Acquiring it, demonstrating it, refining it – why is everyone so obsessed with taste these days? When I started working in marketing, fresh out of uni and riddled with too much anxiety to question any of the corporate jargon clogging up my inbox, I soon learnt that society is built...
Is Gen Z earning more than millennials at the same age?
At 24, Gen Z workers born in the late 1990s are apparently being paid more than any cohort since those born in the 1950s. The bigger picture isn’t quite so rosy, however. Gen Z’s early careers are more financially rewarding than those of millennials, according to research from the Resolution...
Gen Z’s fear of being cringe is holding them back
Young people are sacrificing professional and personal opportunities for fear of being perceived. It reflects a culture that celebrates emotional repression and thrives on isolation. Embarrassment is a part of teen angst. In the halcyon days of youth, we all felt that bottomless pit of despair at the slightest inconvenience....
A Gen Z love letter to the tiny ‘tini
A diminishing appetite for booze has ushered in a new, downsized, era for the cocktail. It’s been reported for some time now that young people are drinking less. Our parent’s generation were privy to the 80s cocktail goldrush, whetted with Piña Coladas and Blue Lagoons. And millennials have held up...
How to get involved in politics without being a nepo baby
Politics in Britain has always had an elitist image attached to it. From the stereotypes of privately educated Oxbridge MPs to rows of suited politicians shouting across the House of Lords with titles that were once their dad’s. Westminster has long appeared distant from ordinary people, and in 2026,...
Research finds that half of Gen Z want booze-free work socials
Up to half of young people want to ditch alcohol at work events. Should HR departments rethink their strategies for corporate socialising in the future? New data suggests that after-work drinks and corporate social events might be on the way out, at least as far as Gen Z are concerned. Research by Diamond Interiors has found that approximately 50% of Gen Z would prefer work social events that do not...
Are Gen Z angry at Kanye West?
Yeezy season is cancelled Kanye West, also known as Ye, has been barred from entering the UK this summer. He was scheduled to headline all three days of this year’s Wireless festival, but a huge backlash prompted the Home Office to ultimately revoke his ETA following years of racist and antisemitic comments. Kanye West, also known as Ye, has been barred from entering the UK this summer. The rapper and producer was...
Opinion – is my generation ditching marriage?
Less 20-somethings are getting married today than ever. As Gen Z ditches wedding rings, it begs the question: what has changed? There’s little I love more than the sweet sound of an orchestra playing a doting love song, as a couple makes it down the aisle, ready to make the ultimate commitment and say: ‘I do’. Yet nowadays, it seems like my generation is more inclined to say ‘I don't’...
How McDonald’s marketing misfired
McDonald’s CEO, Chris Zempczinski, was mocked last week for ‘eating’ a new Big Arch burger weirdly and referring to it as a ‘product.’ His behaviour and the ensuing backlash demonstrated a fundamental, widening disconnect between corporate types and the average consumer. So…we’re guessing you’ve probably seen McDonald’s CEO, Chris Zempczinski, awkwardly ‘biting’ into the new Big Arch burger by now, right? If you haven’t, we covered it this week, taking...
