A Gen Z love letter to the tiny ‘tini
A diminishing appetite for booze has ushered in a new, downsized, era for the cocktail. It’s been reported for some time now that young people are drinking less. Our parent’s generation were privy to the 80s cocktail goldrush, whetted with Piña Coladas and Blue Lagoons. And millennials have held up...
Current in Insights
Research finds that half of Gen Z want booze-free work socials
Up to half of young people want to ditch alcohol at work events. Should HR departments rethink their strategies for corporate socialising in the future?
New data suggests that after-work drinks and corporate social events might be on the way out, at least as far as Gen Z are concerned.
How to get involved in politics without being a nepo baby
Politics in Britain has always had an elitist image attached to it. From the stereotypes of privately educated Oxbridge MPs to rows of suited politicians shouting across the House of Lords with titles that were once their dad’s. Westminster has long appeared distant from ordinary people, and in 2026,...
Are Gen Z angry at Kanye West?
Yeezy season is cancelled Kanye West, also known as Ye, has been barred from entering the UK this summer. He was scheduled to headline all three days of this year’s Wireless festival, but a huge backlash prompted the Home Office to ultimately revoke his ETA following years of racist and...
Opinion – is my generation ditching marriage?
Less 20-somethings are getting married today than ever. As Gen Z ditches wedding rings, it begs the question: what has changed? There’s little I love more than the sweet sound of an orchestra playing a doting love song, as a couple makes it down the aisle, ready to make the...
How McDonald’s marketing misfired
McDonald’s CEO, Chris Zempczinski, was mocked last week for ‘eating’ a new Big Arch burger weirdly and referring to it as a ‘product.’ His behaviour and the ensuing backlash demonstrated a fundamental, widening disconnect between corporate types and the average consumer. So…we’re guessing you’ve probably seen McDonald’s CEO, Chris Zempczinski,...
Wuthering Heights yearning feels out of step with Gen Z dating
The vast criticism for Emerald Fennel’s 'adaptation' of Emily Brontë’s classic novel Wuthering Heights began before the feature film had even darkened screens in full. From the white-washed or otherwise clumsily racially-stereotyped casting choices, to the soy-boyification of Heathcliffe - the Byronic hero(?) - the one thing the trailer promised us was an almost complete departure from what the middle Bronte sister originally intended. On this point at least, audiences...
A Gen Z guide to staying safe while online dating
Over one million Gen Zers are on ‘the apps’ continuously swiping in hopes of finding love or casual hookups. How can we ensure we stay safe? It’s no secret that online dating has taken the world by storm with Gen Z, boasting over 350 million users globally. In th US, 18-28 year-olds make up 37% of dating app users. Dating apps, while often scrutinized for being unsafe and superficial,...
Gen Z are reading more than you’d think
Despite AI fearmongering and negative social media narratives, Gen Z might be reading more than you’d think – albeit in untraditional ways. If you’re searching for stats on Gen Z reading habits, the results are often confusing. One report suggests young people are giving up on books – deeming them a ‘waste of time’. Another, published in the same year, states reading has never been more in vogue. Amongst all the...
New report suggests Gen Z are losing faith in the internet
A new survey by Ofcom has found that those aged 18-34 are becoming increasingly disillusioned with the internet, regarding it as detrimental for their mental health and society at large. It looks as though young people may be less enthusiastic about the internet and its wider consequences than older generations, at least according to a new survey by Ofcom. The organisation found that British Gen Zers are increasingly regarding the...
