Latest Stories from Bee
How research says Gen Z is redefining friendship online
Online friendships have long been viewed as less ‘real’ than those formed through face-to-face interaction. However, research indicates that for Gen Z, whose social lives are increasingly shaped by digital spaces, that assumption is outdated. In a world of 8.3 billion people, how realistic is it to assume that the right people for us are all within a 10km radius? More than 2,000 years ago, Aristotle defined friendship as a reciprocal...
What does research tell us about parasocial relationships?
Parasocial relationships have always existed, but social media has made them feel more personal. For Gen Z, constant access to influencers, streamers, and idols is blurring the line between fandom and real connection. What does the research say? Have you ever watched so many interviews of your K-pop bias that it feels like you know them as a friend? Or what about when you’re watching your favourite streamer? They say...
