Latest Stories from Bee
What does research tell us about parasocial relationships?
Parasocial relationships have always existed, but social media has made them feel more personal. For Gen Z, constant access to influencers, streamers, and idols is blurring the line between fandom and real connection. What does the research say? Have you ever watched so many interviews of your K-pop bias that it feels like you know them as a friend? Or what about when you’re watching your favourite streamer? They say...

