Why does networking feel like pretending to be someone I’m not?
The short answer is because you probably are pretending to be someone you’re not, at least a little bit. I’m not a fan of the ‘bring your whole-self to work’ idea. I think we all adopt different personas for different areas of our lives: we’re different with our friends, families,...
Current in The Gen Zer
Gen Z’s skills seem to be on the decline…but why?
According to the latest data from the OECD’s 2025 PISA report, Gen Z’s academic skills are falling behind, with literacy, mathematics, and science skills all underdeveloped compared to students from ten years ago. What’s causing the change? New research suggests that Gen Z is struggling to develop basic academic skills...
Is Gen Z running out of friends?
New research in the UK has found that young people are now five times more likely to have ‘no close friendships’ compared to 2014. Experts believe it is a mix of austerity, economic hardship, TikTok, and a loss of self-esteem that has caused a perfect storm of isolation. What...
Did Meta fail to protect Gen Z?
here’s to a better Meta (supposedly) Mark Zuckerberg’s tech firm Meta - the owners of Instagram, WhatsApp, and Facebook - has agreed on an $18 billion USD settlement to resolve claims that its platforms actively harmed children. Was it right to do so? Meta, the tech company that owns Instagram, WhatsApp,...
Does ‘nickel-and-diming’ make Gen Z stingy?
‘I’m bad at maths, let’s just split it three ways!’ After a delayed train you rock up later than your pals to the bar, and see everyone is already tucking into posh burgers with added Canadian bacon. Having had a hearty breakfast, you opt for a handful of mozzarella sticks...
Studying the social media spectacle of a solar eclipse
glasses at the ready, everyone A major solar eclipse set social media ablaze this week, as Europeans geared up for a ‘once-in-a-generation’ celestial event. Opinions were mixed, with some left disappointed. Has everything become pre-packaged as online content? Did you watch the solar eclipse this week? Europeans were treated to a rare, near-total block...
Why is Gen Z fixated on… frozen yoghurt?
slather my dessert in chocolate and call it wellness, baby Frozen yoghurt has been rebranded on TikTok as a luxury ‘wellness’ food. Its newfound popularity reflects Gen Z’s spending habits and growing appetite for premium experiences beyond boozy pubs. Frozen yoghurt is making a comeback, at least in the UK and US. According to data first reported by Bloomberg several months ago and cited by Morning Brew, The Times, and Fortune, frozen...
TikTok finally admits it has an ‘AI slop’ problem
the rise (and potential fall) of TikTok slop After years of churning out new tools as fast as possible, it seems TikTok has recognised it has an ‘AI slop’ problem. The company has announced new measures to detect automated content, with options to filter and prioritise human creators. Does TikTok have an ‘AI slop’ problem? The short-form video platform has never been shy of controversy. From privacy concerns to a one-day US...
Why FIFA embraced IShowSpeed at the World Cup
we did it, chat Gen Z streaming star IShowSpeed performed at this year’s World Cup final, marking a major shift in mainstream media; online creators have become so influential that they’re impossible to ignore, especially if legacy institutions wish to attract a younger audience. Well, the World Cup has been and gone. There was heartbreak (for us England fans, the pain of that Argentinian loss can’t be overstated) and elation in equal...
Gen Z worries about misinformation on social media. Why can’t they leave?
your nan isn’t the news feed’s only victim Research shows that almost 80% of Gen Z are worried about misinformation, yet most still spend at least 2.5 hours per day on social media. What’s keeping everyone glued to the algorithm? By now, we’re probably all aware of misinformation online. Social media has become the main source of news for Gen Z, with TikTok, Instagram, and Snapchat feeds dwarfing traditional outlets like the...
