Pokémon… raves? How brands are growing with Gen Z
What happens when brands that were once childhood staples, such as Pokémon, evolve alongside their original audience? Things get weird. meet me by the grown man wearing a Ditto costume Fancy attending a rave dressed as Pikachu? How about a giant Poké Ball? When the first Pokémon games were released in 1996...
Current in The Gen Zer
Is TikTok shaping Gen Z’s eating habits with new ‘Must Eat’ feature?
TikTok is launching a new feature that will help users easily identify places to eat in big cities. The move is indicative of a wider shift toward algorithms and AI for recommendations, rather than traditional SEO-based searches. I’ll take the chef special with a side of doom scrolling Feeling peckish? Unsure...
Gen Z is bringing medieval culture back
RIP William the Conqueror, you’d have loved Lime bikes From Lime bike jousting to tapestry touring, Gen Z seems hungry for third spaces, cultural enrichment, and a fashion refresh. Are medieval times the answer? Yes, you heard it here first: the Middle Ages are back…well, some aspects of it are, anyway,...
Has social media killed clubbing?
man don’t dance (though man would secretly like to) A recent study has found that almost half of all Gen Zers say they ‘skip dancing’ to avoid being filmed and posted online without their consent. Have TikTok, online virality, and the normalising of filming strangers in public ruined our spontaneity? Do...
Is Gen Z bringing back the office cubicle?
let’s discuss by the water cooler Open-plan offices used to be the standard, expected approach for modern companies that wanted to encourage collaboration. Now, as Gen Z steadily floods the workplace, some are asking for a return to cubicles to regain their privacy and better balance themselves. If you’re employed in...
Gen Z has no era-defining sitcoms. Why?
this article was written in front of a live studio audience (my colleagues) Sitcoms have long been a television staple, with each generation having at least one defining show that remains a comfortable favourite. Gen Z, however, has no central programme to call its own. What gives? Creating a hit sitcom...
Have phone screens ruined Gen Z romance?
swapping date night for swipe time Research shows phone screens consistently disrupt romantic experiences and emotional intimacy between partners, while also making dating feel transactional and exhausting for singletons. Are Gen Z missing out on connection and real love? Finding the time to put our phones down and actually sit with a partner can be tricky, particularly in an era where Gen Z are pressured to be as productive, self-driven, and...
The rise of ‘grandmaslop’ puts Gen Z’s privacy at risk
which AI platform have you given my likeness to grandma? Old people are generating AI photobooks, photographs of ‘memories’ from decades ago, and fake family scenes that never happened. While it might be fun for grandma, Gen Zers who are more savvy about AI infrastructure are concerned about privacy and consent. The rise (and rise) of AI poses many threats: widespread redundancies, excessive water use, even the potential extinction of...
Why are the music charts full of old songs?
someone put on Mr. Brightside, please The UK music charts are full of old artists right now, featuring everyone from Oasis to Michael Jackson to The Goo Goo Dolls. It seems Gen Z is consuming youth culture from the twentieth century as if it were contemporary, leaving pop music in a bizarre position. Have you glanced at Spotify’s ‘Top 50’ song lists lately? Any unassuming observer would expect new music, given that most chart...
Gen Z’s skills seem to be on the decline…but why?
According to the latest data from the OECD’s 2025 PISA report, Gen Z’s academic skills are falling behind, with literacy, mathematics, and science skills all underdeveloped compared to students from ten years ago. What’s causing the change? New research suggests that Gen Z is struggling to develop basic academic skills compared to students from previous generations. According to the OECD’s 2025 PISA report, published this week, reading levels for teenagers...
