Why is Peppa Pig beefing with Clairo?
In a new interview with Pitchfork, the beloved children's cartoon Peppa Pig has said she ‘doesn’t know’ Clairo. The fallout on X has been huge, with major label artists chiming in. It’s a perfect example of new-age, Gen Z marketing. What happens when a cherished, cartoon pig takes shots at...
Current in Culture
Toy Story 5 comes for big tech, but does the moral lesson land?
The latest instalment in the beloved franchise tackles a new villain: the iPad. But what does ‘Toy Story 5’ get wrong about kids and screentime? Since the first film dropped way back in 1995, Toy Story has warmed hearts and raised minds with its ragtag group of friends. Each iteration...
Olivia Wilde’s experience reflects the misogyny framing age gaps
The actor Olivia Wilde spoke out about the response to her relationship with singer Harry Styles, which involved years of public shaming and criticism. Olivia Wilde has enjoyed a highly successful career as both an actor and filmmaker. But, as is often the case for high-profile women, it is a...
Is Gen Z’s obsession with ‘mogging’ becoming toxic?
Gen Z streamers have brought ‘mogging’ into the everyday vernacular of young people. Is the trend dumb and fleeting, or does it have the potential to cause lasting harm? If your algorithm isn’t full of streamers in their early 20s telling people they’re ‘low-key chopped’, consider yourself lucky. I’ve clearly lingered...
Levi’s subverts World Cup rules for social media campaign
Levi’s isn’t allowed to show its logo during World Cup games at the San Francisco Bay Area Stadium this year. After being forced to cover up with a white sheet, the company has embraced the meme and utilised it across its social media channels. What does Levi’s, a globally recognised...
New study finds arts engagement to slow biological ageing
Research from UCL suggests engaging with arts and culture improves overall health outcomes. These days, the fountain of youth is marketed as some kind of AI-backed, biohacked offshoot of the billionaire class. Health and wellness has crept further into a digital landscape – one often shaped by far-right thinking – and...
Opinion – The Odyssey casting meltdown misses the whole point
Actor Lupita Nyong’o has faced backlash over her role as Helen of Troy in the upcoming film. But fury surrounding her casting says more about our narrow understanding of identity than our interest in historical accuracy. When Christopher Nolan, purveyor of the epic thriller and sprawling cinematic project, announced he would be working on an adaptation of Homer’s famous poem The Odyssey, lovers of antiquity knew they were in for...
Murdoch’s son buys Vox Media assets worth $300m USD
James Murdoch, the son of famed media mogul Rupert Murdoch, has announced a deal to purchase New York Magazine from Vox Media. He will also acquire Vox’s news site and podcast network. Son of Rupert Murdoch, James Murdoch, has announced a new deal with Vox Media worth $300 million USD. He is set to acquire New York Magazine, Vox’s news website, and its podcast network. https://www.youtube.com/watch?v=ph9OTBEuDdg The deal will be through...
Unpacking the moral dilemma of A24’s ‘The Drama’
Kristoffer Borgli’s 'The Drama' is less about cinematic clout and more an intelligent rumination on the systematic factors that situate us in the wrong place at the wrong time. On top of this, it offers an exercise in morality to determine, ultimately, how your morals lie with who you lie with. WARNING: SPOILERS AHEAD FOR ‘THE DRAMA’ ‘But of course you’d forgive Zendaya. It’s Zendaya!’ my friend quips as we exit...
The rage bait economy is officially a public safety issue
Controversial streamer ‘Chud the Builder’ has been charged with attempted murder after a heated altercation with a stranger ended in a shooting outside a Tennessee courthouse. If Dalton Eatherly, better known online as ‘Chud the Builder,’ has somehow escaped your feed, consider yourself lucky. His brand of rage bait is exactly the kind of content that keeps the attention economy thriving. In the most predictable set of circumstances ever, the 28-year-old...
