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Is cross platform marketing the new key to owning the charts?

Is cross platform marketing the new key to owning the charts?

Call it sheer dumb luck or a stroke of marketing genius, either way Travis Scott may have given us a peak at the future of clout chasing in the music industry.  With more registered players than the entire US population, it’s safe to say Fortnite was no flash in the pan. Developers Epic Games continue to grow the franchise into something of a mega conglomerate, and rapper Travis Scott is the latest beneficiary.  The two joined...

By London, UK
How Cole Bennett became the Gen Z director of hip hop

How Cole Bennett became the Gen Z director of hip hop

Cole’s YouTube channel and home grown brand ‘Lyrical Lemonade’ has become synonymous with top tier music video quality – and he’s only 23. When Eminem first dropped the video to his recent single ‘Godzilla’, many were surprised to see it wasn’t posted by VEVO, the typical outlet for top tier pop stars. It was instead released by Lyrical Lemonade, the hip hop music video channel that’s celebrated by avid fans...

By London, UK
How alternative bedroom pop has changed the face of music

How alternative bedroom pop has changed the face of music

Billie Eilish isn’t the only one mixing up the charts. Pop’s newest wave of artists are blending authentic intimacy with accessible sounds to offer something wholly unique. Fame in 2019 seems to be an oddly attainable phenomenon. You no longer need an agent, a network of industry insiders, or financial backing to make it big. Thanks to platforms such as SoundCloud, YouTube, Spotify, and Facebook, getting yourself heard by the masses...

By London, UK
Little Simz ‘Drop 6’ – Review

Little Simz ‘Drop 6’ – Review

One of London’s best artists is back with a quick EP to keep us going during lockdown, and it’s another solid entry in an already strong discography. Little Simz is up there with the best of them when it comes to UK rap and grime. Her last album ‘GREY Area’ was genuinely fantastic, a concise and tightly produced diary of relationship struggles, shifting priorities with new-found wealth, and bangers that...

By London, UK