Current in Style

Do we really need all these brand trips?

Do we really need all these brand trips?

Influencers and celebrities are being shipped off on elaborate holidays, ostensibly to promote products. But are these lavish stunts a marketing tool or a wasteful display of wealth?  Markers of extreme wealth become more normalised as the 1% grow exorbitantly richer. Take private jets, once revered as an exclusive mode...

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Should the Met Gala still be celebrated in 2026?

Should the Met Gala still be celebrated in 2026?

With war raging around the world this year, should we still be lauding celebrities for their expensive outfits and elitist parties? As costs soar and wealth inequality widens, it feels harder to engage with it all, especially given the Met Gala’s insistence on billionaire endorsements.  The Met Gala is back, folks, with all the usual celebrity appearances and outfits making their annual rounds across social media. Regular attendees like Rihanna, Jay...

By London, UK
Vinted sales surging as Gen Z continues to thrift

Vinted sales surging as Gen Z continues to thrift

Second-hand shopping has boomed amongst younger generations, and platforms like Vinted are reaping the rewards.  It’s no secret that vintage fashion is on the rise. Whether it’s retro-inspired silhouettes on the runways, or an affinity for individual style to rival trend culture, we’re increasingly turning to pre-loved pieces. The growth of second-hand shopping has been particularly prevalent amongst Gen Z, a demographic that has grown up against a backdrop of environmental...

By Brighton, UK
Is being offline a privilege?

Is being offline a privilege?

Plenty of us want to check out from the algorithm. But is this a luxury few can afford?  I told myself this would be the year I get rid of social media for good. It started with a phone detox – my addiction had reached its peak when I found it difficult to sit through an episode of great TV without glancing at the screen in my hand. I hit rock...

By Brighton, UK
Wellness culture has us training for pregnancy

Wellness culture has us training for pregnancy

Overzealous women are preparing for motherhood like it’s a marathon.  The wellness girlies have become wellness mothers. Our societal love-affair with anything self-optimising, be it an overpriced supplement or a cyborg-adjacent beauty tool, has infiltrated the minefield of motherhood – particularly for first-time parents. Social media is window dressing for the global wellness industry, which now boasts a $6.8 trillion+ valuation. Influencers sell us their spotless morning routines and plates of...

By Brighton, UK