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Asda joins the pre-loved fashion fray

Asda joins the pre-loved fashion fray

The retailer is set to begin selling vintage garments in 50 stores across the UK as pre-loved fashion moves from niche to mainstream. As an industry reliant on constantly updating lines, styles, and trends offered up every single season, fashion has always been incredibly fast paced, working at breakneck speed...

Post-lockdown cosmetic procedures are on the rise

Post-lockdown cosmetic procedures are on the rise

As lockdown lifts, cosmetic doctors are seeing a rise in demand for face-based treatments. With more time to look at ourselves in mirrors and computer screens, is this a trend that’s here to stay?   Over the last year of lockdowns we’ve spent a large portion of our time indoors, being forced to stare at reflections of ourselves on Zoom calls or FaceTime. At the same time we’ve also been isolated...

By International, World
Are celebrity skincare brands a detriment to the industry?

Are celebrity skincare brands a detriment to the industry?

The beauty industry has ramped up its commitment to reducing its environmental footprint in recent years. However, celebrities have begun capitalising on Gen-Z’s increased interest in skincare, posing threat to the progress made by longstanding brands. If you’ve been paying any attention to the beauty industry lately, you’ve probably noticed an extreme uptick in celebrity skincare lines on the market. Gone are the days where you’d spot your favourite actress...

By International, World
Levi’s targets Gen Z with new sustainability campaign

Levi’s targets Gen Z with new sustainability campaign

The ‘Buy Better, Wear Longer’ initiative serves as a call-to-action for Gen Zers, urging them to reuse, repurpose, and reduce their consumer footprint. Levi’s – one of the fashion industry’s biggest names and a long-time pioneer of sustainability – is on a mission to raise awareness about our collective responsibility to tackle the environmental impact of clothing production and consumption. Launching Monday, the denim brand’s new multi-platform global campaign (their...

By London, UK
L’Oréal unveils sustainability programme ahead of Earth Day

L’Oréal unveils sustainability programme ahead of Earth Day

The world’s largest cosmetics company has ambitiously pledged to reduce its carbon footprint by 50% before 2030, setting a prime example for other beauty brands to follow. With Earth Day around the corner (and an estimated one billion people mobilised to take part in this year’s events), it seems fitting to shine a light on the members of the beauty and personal care industry that are paving the way for...

By London, UK