Current in Style

Why has Lush decided to quit social media?

Why has Lush decided to quit social media?

The cosmetics brand is deactivating four of its accounts until platforms ‘take action to provide a safer environment’ for users. In an increasingly connected world, the idea of a leading company quitting social media seems unthinkable. Alas, just this week, British cosmetics brand Lush announced its decision to quit Facebook, Instagram,...

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Has fashion been adequately addressed at COP26?

Has fashion been adequately addressed at COP26?

Sustainability advocates have been urging world leaders to recognise the fashion industry’s role in resolving the climate crisis. Have their cries been heard? Despite its significant contribution to the climate crisis, fashion has been surprisingly absent from the conversation at this year’s COP26 summit. A quick comb through our daily live coverage of the event shows no mention of the world’s third most polluting industry whatsoever. For a...

By London, UK
Who is Messy the COP Ness Monster?

Who is Messy the COP Ness Monster?

Waterbear’s new denim draped sculpture, Messy the COP Ness Monster, aims to prove a circular economy is more tangible than her folklore inspiration. Ever noticed how the back-pocket of your jeans is shaped like a dragon scale? No? Luckily sustainability-focused streaming service WaterBear did, and they really ran with the idea. To celebrate COP26 taking place in Glasgow between Oct 31st and Nov 12th, WaterBear teamed up with artist Billie Achilleos...

By London, UK
Tiffany & Co. taps into hypebeast culture with Supreme collab

Tiffany & Co. taps into hypebeast culture with Supreme collab

The luxury jewellery and homeware brand is looking to expand its consumer market beyond Upper East Side dwellers and soon-to-be-engaged Millennials this fall. When you think of Tiffany & Co., you’re likely to think of the dainty, classic, minimal aesthetic of the 1960s, emulated most famously by Audrey Hepburn. The brand has been a long-time seller of luxury goods and coveted diamonds worth millions, the stuff of dreams for women and...

By London, UK
Can livestream shopping survive in a post-lockdown world?

Can livestream shopping survive in a post-lockdown world?

Early excitement about the potential of livestream shopping in the West is dwindling. Can the industry really take off now that the high street has opened up? During the pandemic, Western brands began experimenting with livestream shopping, a technology that contributed $4.4 billion USD to China’s economy in 2018. Lockdown or not, China’s livestream shopping industry thrives, with more than 100 million viewers tuning into live online video events every month....

By London, UK