Yes, Animal Crossing ‘fashion shows’ are a thing now
As the world of fashion questions what the industry's future will look like, Animal Crossing: New Horizons has stepped up to the plate, giving users a chance to attend virtual runway shows during lockdown. At the moment, one of the biggest questions in fashion is: what will happen to the...
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The ‘new age’ of spiritual luxury fashion
While the world spins out of control, fashion designers have begun looking to New Age practices for some much-needed healing. ‘A lot of time we put our faith in material things, but those things won’t heal us,’ evangelised the choir leader at the last of Kanye West’s infamous Sunday Services...
‘Plastic-free’ considered most essential factor when buying beauty products
According to a new survey, consumers are more concerned over whether or not beauty products are plastic-free than vegan, natural, or ethical. Here's a list of Thred's favourite conscious cosmetics brands and what they're doing to reduce the industry's environmental impact. It’s well known that the booming $500 billion a...
The app on a mission to change shopping for good
A new artificial intelligence-powered app called The Yes is set to drastically change the way consumers shop by building a virtual store around the individual needs of each user. Yesterday, after a year of teasing the launch of their new startup, e-commerce veteran Julie Bornstein and her technical co-founder, Amit...
Is Amazon’s partnership with Vogue symbolic of a bleak future for corporate fashion?
The e-commerce giant is launching a digital storefront that will let customers purchase luxury items from high-end independent designers, but concerns have arisen regarding what it means for the future of the industry. Striving to further solidify its presence in the world of fashion, Amazon has partnered with Vogue and...
Is Esports set to become the next in-demand channel for beauty marketing?
Esports is on its way to becoming the cosmetics industry's next hype channel for reaching consumers. It's becoming more and more apparent that the worlds of fashion, beauty, and technology go hand in hand when it comes to marketing. The intersection of gaming and the cosmetics industry is rapidly gaining...
Fashion’s toxic hype obsession: will it be rethought in the post-Coronavirus rebuild?
Bringing fashion to a standstill, the pandemic is posing one question: with global consumerism in crisis for the time being, will the industry be forced into a sustainable future? As an industry reliant on constantly updating lines, styles, and trends offered up every single season, fashion has always been an incredibly fast-paced industry, working at breakneck speed to meet consumer demands. Its requirement that the supply chain functions at...
Gender-neutral and digital: the new London Fashion Week
Due to COVID-19, the British Fashion Council has announced that LFW 2020 will merge menswear and womenswear showcases on a virtual platform. It goes without saying that lockdown has not been kind to the fashion industry. In fact, with major annual events cancelled and supply chains around the world grinding to a halt, some fear it’ll never be the same on the other side of COVID-19. However, difficult times call...
Adidas makes 3D-printed footwear a reality
The sneaker giant has introduced AI technology and 3D printing to its manufacturing process in order to cope with plunging sales during the Coronavirus pandemic. In all industries, technology is revolutionising how businesses operate. Drastically evolving to adapt to the new landscape, footwear giants have begun introducing tech to their manufacturing processes, acknowledging that it not only saves time and cost, but is also highly beneficial for the environment. During...
Nike tech is transforming footwear design
The sports brand has launched a pair of Air Max 2090s, specifically created to explore what the future of footwear design might look like and how it has evolved in the last few decades. One of the most futuristic sneakers currently on the market, the Nike Air Max 2090 has been created with the purpose of demonstrating how tech is transforming the footwear design process right now. A simplified and...
