Sojo: the ‘Deliveroo’ of clothing alterations and repairs
Sojo is a brand-new app connecting users with local seamster companies through a pick-up/delivery service, creating a fresh circular fashion system during lockdown. While the pandemic has given the style-obsessed an opportunity to take a look at their existing wardrobes with a fresh pair of eyes, it hasn’t allowed us...
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How TikTok became fashion’s social media linchpin
A competitive force to Instagram, which has long been fashion's de facto social media platform, TikTok's users have built a zeitgeist of acceptance as clashing sub-cultures and aesthetics co-exist in an extraordinary mixture of conversation, exchange, and adaptation. Ah, TikTok. The short-form video-sharing platform that’s been absolutely dominating the teen...
Is vegan beauty set to hit the mainstream?
With participation in Veganuary at an all-time high this year, beauty industry giants and small cosmetics businesses alike are foregoing animal products more than ever before. Just two weeks into January, and #Veganuary2021 has already amassed a whopping 53K hits on Instagram, and almost five million views on TikTok. The...
Inside Superdry’s ambitious sustainability strategy
Superdry's co-founder, Julian Dunkerton, has high hopes that the clothing company will become 'the most sustainable listed global fashion brand on the planet' by 2030. Despite the unavoidable loss of sales suffered by the majority of fashion retailers amid the Covid-19 crisis, Superdry’s co-founder, Julian Dunkerton, is resolute in his...
Bleach London unveils plastic-free hair dye
The already-environmentally conscious brand has just launched the world's first plastic-free hair dye, a monumental step towards the future of a wholly sustainable personal care industry. A favourite among those of us obsessed with changing our hair colour as frequently as the TikTok trends encouraging us to do so seem...
Angela Davis, the BLM activist making waves in fashion
'Heroes of Blackness' is a collaborative capsule collection launched by Davis and Renowned LA to raise funds for groups fighting for prison reform in America. Amid a year in which fashion has become arguably more radical and political than ever before, it makes sense that as streetwear adapts, brands such...
Beauty technology is set to change consumer habits for good
Digital tools thriving amidst a pandemic imposing cautious mindsets towards ‘touch’ will redefine how we shop for beauty products in the long-term. As in a large majority of sectors, the worlds of beauty and technology have collided at an accelerating pace over the past few years. Estimated to reach $650 billion by 2023, the global cosmetics market has been infused with the power of Silicon Valley. Add to this,...
Thred Daily – How green really is ‘natural’ beauty?
Sofia bursts the bubble of beauty brands using buzzwords such as 'natural' or 'organic', and investigates what really goes into the products we put on our bodies, and the effect they have on the environment. Spoiler warning: Clean does not always mean green. Be sure to comment and share this video if you want to see more like it (you’re basically our boss).
Burberry to donate leftover fabrics to fashion students
The ReBurberry Fabric initiative will add to the luxury label's ongoing sustainability efforts and help young, underrepresented fashion designers across the country. In partnership with the British Fashion Council (BFC), Burberry has expanded its scholarship programme and announced a new sustainability project with both planet and people in mind. With plans to donate all leftover materials to fashion students in need, the ReBurberry Fabric initiative is a significant continuation of the...
The ‘gamification’ of fashion continues to make headway
From E-Sports capsule collections to Animal Crossing runways and brands launching their very own games, fashion's steady shift into gaming shows no signs of slowing down. Yesterday, Balenciaga finally unveiled its long-awaited videogame and the largest volumetric video project ever undertaken titled Afterworld: The Age of Tomorrow. Set in the near-future of 2031, players can tour creative director Demna Gvasalia’s AW21 collection in an imagined, futuristic setting that flitters between Half-Life...
