Menu Menu

Opinion – Chioma Nnadi signals a changing media landscape

The journalist has become the first Black woman to hold British Vogue’s prestigious editor-in-chief position. 

Following in the footsteps of Edward Enninful, himself the first Black person to head up British Vogue, Chioma Nnadi has revealed her first issue of the magazine as editor-in-chief. She has already admitted Edward’s are big shoes to fill.

Enninful was head of British Vogue for just over six years, after his promotion was announced in April 2017. He went on to oversee some of the most iconic and groundbreaking Vogue issues, not least his final cover which featured 40 iconic women from the worlds of fashion and the arts (impressively, nobody was photoshopped in).

But when Enninful announced he would be leaving the magazine in June 2023, speculation mounted over who his successor could be.

Enninful broke countless glass ceilings during his time in the fashion industry – and there’s no doubt he’ll continue to do so as Vogue’s Global Creative and Cultural Advisor. Over his 40-year career, Enninful’s dedication to diversity and inclusion, along with his unwavering devotion to each of his projects, have made him one of the most recognisable names in fashion.

So, it was no surprise, then, that many hoped Enninful’s successor would continue his mission.

When Chioma Nnadi was announced as the new head of Vogue in September last year, it marked a new era for the magazine but also for the wider industry.

‘Obviously the work Edward did was incredible, I’m only taking the conversation further,’ Nnadi told the BBC this week, after her first Vogue cover was released to the public.

Featuring singer FKA Twigs in a yellow Loewe gown on the roof of a black cab, the issue is being hailed as a ‘love letter to London.’ It was in the English capital that Nnadi grew up and started her career in UK newspapers, before moving to New York to further her career in fashion at American Vogue.

She spent 14 years climbing up the ranks, and eventually became editor of vogue.com.

Nnadi hopes she can do justice to Enninful’s previous work, which shifted the tone of British Vogue from an exclusive, even old-fashioned members club to an inclusive and diverse creative outlet, known for championing marginalised voices within the industry.

‘I have a great deal of admiration for what [Edward] did, he was someone I looked up to,’ Nnadi said. ‘So, I know it’s big shoes to fill but I’m excited to take on that role.’

Journalist and author Yomi Adegoke told BBC News she thought Nnadi would continue the work started by Enninful.

‘I think it feels like a really exciting time, because I think the change that Edward has made, she is going to continue that legacy,’ she said.

Nnadi’s distinctive approach to storytelling, coupled with a keen eye for emerging talent and cultural trends, has positioned her as a dynamic force within the industry.

From her tenure at Vogue.com to her most recent role as fashion director at British Vogue, Nnadi has consistently championed diversity and inclusivity in both content and staffing decisions.

Nnadi has articulated her vision for British Vogue, emphasising the importance of storytelling that resonates with a diverse audience and reflects the complexities of the modern world.

She also expressed her intent to prioritise authenticity and representation across all facets of the publication, from editorial content to casting decisions and beyond.

This unwavering dedication to amplifying underrepresented voices and challenging conventional norms underscores Nnadi’s transformative potential as editor-in-chief.

But Nnadi’s appointment extends far beyond Vogue itself.

As the first Black woman to hold the position, Nnadi represents a media landscape where even the most elusive positions are possible for anyone. This serves as a catalyst for broader conversations around diversity, equality and inclusion within the media.

While her tenure at Vogue is certain to carve out a new and exciting direction for the magazine, one thing remains abundantly clear: Nnadi’s appointment represents not only a milestone for diversity and representation, but also a shift towards a more inclusive and equitable future within the realm of journalism at large.

Accessibility