The beauty industry has become notorious for its single-use plastic problem, but one UK design agency is looking to change that with its reusable edge styling brush designed specifically for Black hair textures.
A renowned London-based design agency, Blond, has just launched the Edge Slick – an innovative hair styling tool that marries form and function with sustainability.
The beauty industry has become notorious for its contributions to single-use plastic waste. Studies have found that global hair salons generate 397kg of waste per minute, while the average British household discards 216 plastic haircare products per year.
At its core, the Edge Slick is a comb-style device designed for those looking to make their daily hairstyling routine simpler and more sustainable.
What sets it apart from beauty tools currently on the market is its completely reusable handle, which also serves as a built-in, hands-free applicator for hair gel.
But Blond’s innovation isn’t just about aesthetics, utility, and sustainability; it’s also about inclusivity. The Edge Slick emerges as a pioneer of the evolving beauty landscape, as it has been designed specifically for Ruka, a UK-based enterprise that is Black women-owned.
Ruka specialises in hair extensions and accessories, catering to diverse haircare needs that have long been underrepresented in an industry historically skewed towards Eurocentric standards.