As we inch closer to 2024, significant changes to packaging regulations are on the horizon for both the EU and the United Kingdom. Beauty and cosmetic companies will need to pay close attention.
For too long, eco-conscious skincare lovers have felt a pang of guilt when throwing out empty plastic bottles once they’ve reached the end of their favourite products.
Their guilt isn’t unfounded either, as 95 percent of all cosmetic packaging is made from non-recyclable plastic. This has resulted in the beauty industry producing 120 billion units of single-use packaging each year – a number that is still on track to increase in the future.
In recent years, a movement to make beauty product packaging refillable has attempted to minimise the industry’s wasteful reliance on single-use plastic. Researchers suggested that the purchase of refillable products results in 70 percent less CO2 emissions, 60 percent less energy use, and 45 percent less water use than if customers purchased a brand new bottle.
But getting consumers to jump on this trend of refilling rather than purchasing a whole new product hasn’t been the smooth transition many brands hoped it would be – nor has it eliminated the production of virgin plastic packaging in the first place.
The good news is that big changes are on the horizon. Incoming regulations set out by the UK and EU are aimed at reshaping the way consumer goods are packaged, as governments recognise sustainability and circularity as some of their top priorities.
With some policies on packaging set to come into force as early as 2024, beauty brands will be scrambling to revolutionise how they serve up their magical creams, lotions, and serums.
Let’s look at what that will entail.