Young artists looking to make a splash in the music industry have their work cut out for them. In a hyper competitive, video centric market, it can be difficult to gain traction with Gen Z audiences.
Trying to create buzz or hype around a musical act in 2022 is a far harder feat than it was for the rockstars of yesteryear, and even then it was never easy to begin with.
If you’re looking to gain a following and make a career in music it may be hard to know where to start. With so many acts in every genre chasing the same dream, the industry is a saturated cluster of noise and chaos. What can you do to truly standout or, at the very least, find a dedicated fan base that appreciates your niche?
While no strategy guarantees success, there are a few approaches that can maximise the likelihood of keeping the dream alive for the long haul. Think social media, careful marketing, and consistent content.
Need tips to get on the right course? Let’s jump into it. These pointers can direct you to where you want to go – though as mentioned we can’t guarantee anything! Every strategy in the world still need a little luck, after all.
Think visual alongside audio
Let’s get the most glaring point out the way first. TikTok is the bread and butter of modern creator marketing and you’ll miss out on a huge chunk of potential listeners without it.
Many artists prefer not to use it as a promotional tool. This is understandable, especially when first starting out. There are tons of cringey sketch-like TikToks that use humour to showcase songs, and the idea of being a makeshift comedian in order to sell a serious work of art can be off-putting.
The platform is very versatile, however, and the way music is presented can vary wildly from one act to another.
Perhaps consider simply making an animated graphic design mood board, using snippets of an already created music video, or stitching together behind-the-scenes footage. Follow hashtags appropriate for your style and see what others in the same lane are creating. Get a sense of community vibes and opinions and understand the discourse around the type of music you’re producing.
You don’t have to turn songs into skits and can retain artistic integrity if you approach TikTok in a way that suits you.
Ultimately, visuals are now just as important as the music itself to draw in new listeners. We’re all looking for an aesthetic, perspective, style, or approach that we can relate to, and the gift of social media allows anyone on any budget to get involved.
Check out a few more ideas below on how to use TikTok as an effective advertising device.