More than just a retail platform, the new shopping experience is a way to create financial parity and reframe how Black and Brown-owned beauty brands are perceived.
According to a 2018 Nielson report, Black consumers are likely to spend nine times more on beauty products than any other group.
Despite the overwhelming demand for tools and products that cater to their specific needs however, Black beauty has historically been underrepresented in all facets of the industry.
When the tragic murders of George Floyd and Breonna Taylor prompted a wave of organised protests across the US and conversations on the inherently negative impact of systemic racism trickled down to almost every sector as a result, we finally began to see a long-overdue uptick in BIPOC-founded brands getting the visibility they deserve. A recognition of the talent that isn’t being acknowledged at the level it certainly ought to be.
From Sephora pledging 15% of its shelf space to Black-owned brands to Target creating a badge to indicate and celebrate products by Black-owned brands, over the last year things appear to have been moving in the right direction.
In response, noting the surge of posts on social media showcasing such brands in recent months, Nyakio Grieco decided to create a space dedicated to helping BIPOC beauty business owners build financial capital ‘swiftly, strategically, and effectively.’
Enter: Thirteen Lune, a new shopping site that focuses on BIPOC-owned beauty brands and one that’s been an instant hit among consumers since launching in December 2020.
Featuring a highly curated assortment of the best products from 13 brands that prioritise clean and effective formulas, it provides a line-up of items designed to meet the specific needs of individuals with melanin-rich skin tones across the skin and haircare categories.
‘Thirteen Lune is an e-commerce platform for discovery of beauty brands created by Black and Brown founders, who create products for people of all colours,’ explains Grieco. ‘It’s given me such joy and pride to see the diverse group of consumers who have come to discover these brands so far, to know that we’ve successfully created a truly inclusive beauty experience.’