Inside Superdry’s ambitious sustainability strategy
Superdry's co-founder, Julian Dunkerton, has high hopes that the clothing company will become 'the most sustainable listed global fashion brand on the planet' by 2030. Despite the unavoidable loss of sales suffered by the majority of fashion retailers amid the Covid-19 crisis, Superdry’s co-founder, Julian Dunkerton, is resolute in his...
Current in Style
Bleach London unveils plastic-free hair dye
The already-environmentally conscious brand has just launched the world's first plastic-free hair dye, a monumental step towards the future of a wholly sustainable personal care industry. A favourite among those of us obsessed with changing our hair colour as frequently as the TikTok trends encouraging us to do so seem...
Is ‘wearable ketamine’ the future of pain management?
A biomedical start-up is currently developing a wearable Bluetooth device that administers ketamine like an insulin pump to fight opioid addiction and treat chronic pain. In light of new findings that psychedelic drugs could transform mental health, scientists and researchers alike are persisting with their dedication to change our minds...
Netflix’s ‘Guide to Meditation’ aims to alleviate the stress of 2020
After a turbulent year, Netflix is helping subscribers to breath, unwind, and reset for 2021 with an original series dubbed ‘Headspace: Guide to Meditation.’ When it comes to evoking a sense of FOMO, 2020 has been the ultimate adversary chiefly because, thanks to the pandemic, everyone has been missing out...
Angela Davis, the BLM activist making waves in fashion
'Heroes of Blackness' is a collaborative capsule collection launched by Davis and Renowned LA to raise funds for groups fighting for prison reform in America. Amid a year in which fashion has become arguably more radical and political than ever before, it makes sense that as streetwear adapts, brands such...
Beauty technology is set to change consumer habits for good
Digital tools thriving amidst a pandemic imposing cautious mindsets towards ‘touch’ will redefine how we shop for beauty products in the long-term. As in a large majority of sectors, the worlds of beauty and technology have collided at an accelerating pace over the past few years. Estimated to reach...
The extraordinary medical potential of psychedelic drugs
Could psychedelics transform mental health? A growing number of scientists have begun asking whether mind-altering drugs such as DMT, magic mushrooms, and LSD may also have the potential to help treat anxiety, addiction, and depression. In the first study of its kind, UK regulators have given dimethyltriptamine (DMT) the green light for clinical trial into its effectiveness in treating patients with depression. Known for inducing powerful trips, the hallucinogenic is...
Burberry to donate leftover fabrics to fashion students
The ReBurberry Fabric initiative will add to the luxury label's ongoing sustainability efforts and help young, underrepresented fashion designers across the country. In partnership with the British Fashion Council (BFC), Burberry has expanded its scholarship programme and announced a new sustainability project with both planet and people in mind. With plans to donate all leftover materials to fashion students in need, the ReBurberry Fabric initiative is a significant continuation of the...
The ‘gamification’ of fashion continues to make headway
From E-Sports capsule collections to Animal Crossing runways and brands launching their very own games, fashion's steady shift into gaming shows no signs of slowing down. Yesterday, Balenciaga finally unveiled its long-awaited videogame and the largest volumetric video project ever undertaken titled Afterworld: The Age of Tomorrow. Set in the near-future of 2031, players can tour creative director Demna Gvasalia’s AW21 collection in an imagined, futuristic setting that flitters between Half-Life...
The circular fashion economy could be worth $5 trillion
Though a relatively undeveloped concept within the realm of clothing production, the potential value of fashion's circular economy is vast. Is the industry ready to adopt an entirely new business model? With a focus on producing items that will stand the test of time and disrupt the constant churning out of goods at a ‘saturation point’ that has the recycling market bursting at the seams, a circular economy is arguably...
