Sofia (She/Her) – I’m the Deputy Editor & Media Partnership Manager at Thred, specialising in exclusive articles and live interviews, fashion and beauty with a focus on sustainability, women’s rights, psychedelics, and Latin America. I studied Spanish at the University of Exeter and International Journalism at City, London. Follow me on Twitter, LinkedIn, and drop me some ideas/feedback via email.
Hi, I’m Sofia, and I’m the Deputy Editor & Media Partnership Manager at Thred. I also work closely with Gen Zers from around the world on exclusive articles and live interviews to promote the inspiring work they’re doing to make the world a better place.
During my time at the University of Exeter where I studied Spanish, I chose to spend my year abroad teaching English in Argentina and working as a journalist in Colombia before travelling across the continent with my camera.
Returning to the UK to pursue a Masters in International Journalism and an internship at National Geographic Traveller, I eventually found myself at Thred’s doors.
Now, I balance my time between obsessing over mushrooms, practising yoga in the middle of the office, and telling everyone about the new song I just learned to play on the bass guitar.
Latest Stories from Sofia
Decarbonising fashion: the industry’s silver bullet
Fashion currently contributes up to 10% of global carbon emissions. With this figure set to increase three times by 2030, going carbon neutral is the industry's only option for survival. Environmental non-profit Stand.earth has released a new report urging fashion brands to go fossil fuel-free. The study, which outlines five steps the industry can take to drawdown its emissions, states that a refusal to immediately withdraw from reliance on coal,...
Michelle Obama’s lipstick collab is encouraging voter registration
The former First Lady has partnered with a Black-owned, vegan, and cruelty-free cosmetics brand on a lipstick that supports When We All Vote's new campaign. With election day only two months away, social media has been flooded with reminders from celebrities, public figures, and friends alike to vote. Amidst the current turbulent political climate between Trump and Biden, it’s never been a more crucial time for US citizens to exercise...
TikTok is hosting its own digital fashion month
The app will live-stream two shows a week from some of the biggest names in the industry, an attempt to challenge Instagram's reputation as the internet's go-to fashion content hub. Trying to organise a fashion runway show during the era of social distancing is an impossibly absurd task. How do you pack a room full of press and influencers to watch models saunter down the runway in Chanel couture? Difficult...
Diet companies encouraging post-isolation weight-loss is triggering
First, there were the memes. Then, there were the challenges. Now, in the seemingly never-ending quest for 'perfection,' diet companies have begun banking on our lockdown weight-gain concerns to make money. In the wake of recent bids for increased legislation surrounding social media’s fueling of a mental health crisis, I’ve been additionally questioning the toxicity of diet companies and their marketing methods. ‘If you’ve come out of lockdown feeling concerned...
This beautiful TikTok challenge honours cultural heritage
POC creators unite in a global celebration that highlights traditional dress, challenging the app's algorithm in the process. Gen Z’s app du jour, TikTok is a hotbed of challenges, dances, and trends. Forever growing in popularity, in recent months the video-sharing platform has gone trans-national and trans-generational, the latest hype to grace its For You Page a celebration of traditional dress synonymous with users’ cultural heritage. The newest hit of 15-second-fame...
CFDA announces separate Black advisory board
In order to combat fashion's problem with racism, the organisation is dedicated to amplifying Black voices and creating real, systemic change. Since fashion’s reckoning with racism not too long ago, the industry has been hard pressed to remedy long standing issues of discrimination within its ranks. Committed to promoting inclusion and keeping their promise to amplify marginalised voices, the 477-member CFDA (Council of Fashion Designers of America) has officially...
Apparis set to become the number one vegan fashion brand
The vegan fashion brand recently closed $3 million in seed funding to expand its cruelty-free outerwear line locally and internationally. As veganism moves further into the mainstream, a booming consumer sector if ever there was one, forward-thinking brands have begun to jump on the cruelty-free fashion bandwagon. Fronting a trend that now extends far beyond food choices (because socially conscious consumerism isn’t just about eliminating animal products from our diets...
Counterfeit beauty products booming amid Covid-19
The pandemic has caused a dramatic rise in the production of non-authentic goods worldwide, but technology is here to save the day. Alongside the obvious surge in online shopping during lockdown, counterfeit beauty products are on the rise, specifically targeting those new to e-commerce. And, with a recent report from GlobalData which predicts that internet purchases will account for over 15% of all UK health and beauty spending by 2024,...
41% of Gen Z say they prefer physical retail over digital
Although Gen Z are digital natives, a new report suggests they also favour in-person shopping experiences more than you might expect. With ever-improving technology at their disposal, it’s become a common assumption that young Gen Z consumers prefer digital retail experiences to physical ones, but a recent study from Global Web Index seems to suggest otherwise. Despite being far more likely than older generations to order products online, Gen Z also...
Luxury fashion is using Animal Crossing to appeal to Gen Z
Acknowledging that fashion has become an integral part of the Animal Crossing experience, brands are taking this opportunity to tap into a younger market. Gen Z is well on its way to making up a whopping 60% of the entire luxury market by 2026. In light of this, high-end fashion has been flocking to the gaming world, keen to cash in on what is now a hugely significant platform for...
