Michelle Obama’s lipstick collab is encouraging voter registration

The former First Lady has partnered with a Black-owned, vegan, and cruelty-free cosmetics brand on a lipstick that supports When We All Vote’s new campaign.

With election day only two months away, social media has been flooded with reminders from celebrities, public figures, and friends alike to vote. Amidst the current turbulent political climate between Trump and Biden, it’s never been a more crucial time for US citizens to exercise their democratic rights.

Striving to get this message across and encourage as many people as possible to visit the polls, Michelle Obama has just launched a red liquid lipstick in partnership with The Lip Bar, a Black-owned, vegan, and cruelty-free cosmetics brand that’s targeting the lack of POC representation in the industry.

‘I wanted to create makeup that truly reflects the diversity of people who wear it,’ explains founder Melissa Butler. ‘We are so excited and so proud therefore to partner with our forever first lady @michelleobama and @whenweallvote’s mission to get people to the polls this November.’

The collab is acknowledging that perhaps the most effective way to garner excitement is to spread the word in creative and attention-grabbing ways – especially among young people who enjoy making statements through what they wear. ‘There are so many ways for us to express ourselves and our views,’ says Obama. ‘And voting is one of our most powerful tools for doing just that.’

Titled ‘Bawse Voter,’ the product is limited-edition and 40 per cent of all sales will go to non-profit organisation When We All Vote. Launched in 2018, the NPO is on a mission to increase voter turnout across the country, also working to close the race gap between voters by providing online resources, registration events, text reminders, and more.

‘When We All Vote is changing the culture around voting using a data-driven and multifaceted approach to increase participation in elections,’ states its website. ‘We’re helping bring even more people into the voting process because when we all vote, we all do better.’

Ultimately, channelling these two major political forces is a sure way to motivate more involvement. Plus, Michelle Obama, red lipstick, and political efficacy is a rather influential combo, after all.

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