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A major shift in clothing manufacture is underway, fronted by a surge in the number of brands experimenting with next-generation ‘livestock-free’ replacements for conventional animal-based materials.
It’s common knowledge that fast fashion has long-dominated the style landscape, for the affordable and straightforward way in which it enables consumers to keep up with continually fluctuating trends.
However, unlike the rapid nature of these fads – which come and go as quickly as TikTok challenges – the clothes and accessories we obsess over and promptly forget about can take decades and sometimes even centuries to decompose.
That’s why, in 2022, it’s no longer all that appealing to be buying into whatever our favourite influencers are attempting to sell us with their #ad posts.
Unless, of course, they too have jumped on the circular bandwagon and are now promoting items that don’t cause harm to the planet.
In the digital age, internet users are easily swayed by even slight alterations in what’s ‘hot’ and what isn’t, a phenomena largely at the mercy of corporate market forces and advertising agencies.
The responsibility to swerve public opinion doesn’t really lie with social media personalities nor their platforms, who serve as cogs in a larger machine – change has to come from companies directly.
We should be focusing our energy on brands that banked on the pandemic’s call for a cultural reset. The fashion industry as a whole is renowned for being one of the world’s most polluting, and many companies have now begun to offer viable solutions to previously eco-unfriendly practises as a result of new public pressure.
While some ideas have been quick to materialise, the abandonment of fur and 3D-printed garments being just two examples, others have been somewhat late to the game.
Plant-based fashion has taken a while to develop into a tangible industry niche, but it seems we may finally be reaching a sizeable tipping point into mainstream acceptance.
Today, a major shift in clothing manufacture is underway, fronted by a surge in the number of brands experimenting with ‘livestock-free’ replacements for conventional animal-based materials and collaborating with start-ups on the burgeoning technologies that make this possible.
And no, I’m not referring to the human hair and sweat textiles I liberally shared my opinion about back in December, nor vegan leather which we’re already well aware is part of a booming market.
