Converse’s All Stars programme is an engine for youth opportunity
The footwear giant is expanding its All Stars mentorship programme across the globe to guide young creatives in their careers. It’s never been more difficult for young creatives to follow their chosen career paths. The pandemic hasn’t made an already tumultuous path any smoother, with limited budgets, fewer paid opportunities,...
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Vollebak has successfully designed 100% biodegradable clothing
The innovative men's apparel brand has finally cracked the code, using wood pulp and pomegranate peel to create a compostable material that breaks down within just three months. Fast fashion has long-dominated the style landscape, providing an affordable and straightforward way for consumers to keep up with continually shifting trends....
Exclusive – Keiser Clark is the men’s streetwear label promoting connection and creativity
We spoke with one-half of the cult-fashion brand about their work, the industry-wide push for more sustainability, and the value of using social media to start important conversations. Headed by Marc Keiser and Andrew Clark, Keiser Clark has made quite the name for itself since officially launching three years ago....
Burberry the first luxury brand to livestream a runway show on Twitch
Burberry has taken to Twitch to debut its SS21 collection in yet another step towards the fashion's integration in the world of gaming. Acknowledging that Gen Z is predicted to make up 60% of the entire luxury market by 2026, high-end fashion has been flocking to the world of gaming,...
Decarbonising fashion: the industry’s silver bullet
Fashion currently contributes up to 10% of global carbon emissions. With this figure set to increase three times by 2030, going carbon neutral is the industry's only option for survival. Environmental non-profit Stand.earth has released a new report urging fashion brands to go fossil fuel-free. The study, which outlines five...
Michelle Obama’s lipstick collab is encouraging voter registration
The former First Lady has partnered with a Black-owned, vegan, and cruelty-free cosmetics brand on a lipstick that supports When We All Vote's new campaign. With election day only two months away, social media has been flooded with reminders from celebrities, public figures, and friends alike to vote. Amidst the...
TikTok is hosting its own digital fashion month
The app will live-stream two shows a week from some of the biggest names in the industry, an attempt to challenge Instagram's reputation as the internet's go-to fashion content hub. Trying to organise a fashion runway show during the era of social distancing is an impossibly absurd task. How do you pack a room full of press and influencers to watch models saunter down the runway in Chanel couture? Difficult...
Diet companies encouraging post-isolation weight-loss is triggering
First, there were the memes. Then, there were the challenges. Now, in the seemingly never-ending quest for 'perfection,' diet companies have begun banking on our lockdown weight-gain concerns to make money. In the wake of recent bids for increased legislation surrounding social media’s fueling of a mental health crisis, I’ve been additionally questioning the toxicity of diet companies and their marketing methods. ‘If you’ve come out of lockdown feeling concerned...
CFDA announces separate Black advisory board
In order to combat fashion's problem with racism, the organisation is dedicated to amplifying Black voices and creating real, systemic change. Since fashion’s reckoning with racism not too long ago, the industry has been hard pressed to remedy long standing issues of discrimination within its ranks. Committed to promoting inclusion and keeping their promise to amplify marginalised voices, the 477-member CFDA (Council of Fashion Designers of America) has officially...
Apparis set to become the number one vegan fashion brand
The vegan fashion brand recently closed $3 million in seed funding to expand its cruelty-free outerwear line locally and internationally. As veganism moves further into the mainstream, a booming consumer sector if ever there was one, forward-thinking brands have begun to jump on the cruelty-free fashion bandwagon. Fronting a trend that now extends far beyond food choices (because socially conscious consumerism isn’t just about eliminating animal products from our diets...
