People on Twitter are freaking out about adidas’ new bra campaign
When does marketing take things too far? According to many people online, showing uncensored, unfiltered pictures of real women’s bodies on Twitter is the answer. adidas has just announced its latest range of sports bras with a powerful, yet controversial campaign. The ad is for the brand’s line of 43 new...
Current in Fashion + Beauty
Rihanna’s maternity style sparks debate on pregnancy beauty standards
In encouraging a new generation of expecting mothers to flaunt their bellies as they see fit, the singer-cum-business mogul is advocating the importance of rejecting societal expectations regarding what women should be wearing during those nine months. When those iconic pregnancy reveal pictures graced our feeds back in January, they...
Beauty consumers now favour ingredients over brands
Life in isolation has provided us with time to reconsider our priorities when it comes to buying cosmetics and skincare. It seems we no longer care what the box says, rather what the product inside actually contains. If you’re partial to experimenting with makeup, or spent lockdown perfecting the ultimate...
Nasal tanning sprays are TikTok’s latest questionable trend
Experts are worried that unregulated substances found in tan-enhancing nasal spray could have serious health consequences. While self-applied tanning lotions have gained popularity over the last two decades for being kinder to skin, many people may still be making a trip to the sunbed, especially as we enter peak winter...
Beauty brands are advocating for the redefinition of Black
MAC Cosmetics, e.l.f, and Morphe are just some of those involved with a campaign that’s seeking to shift perceptions about what it means to be Black. In 2020, the pressing question of ‘how can I help’ was one that dominated social media well into the following year. It came on the...
Major shoe brands finally address size and gender inclusivity
Heels, pumps, and other ‘feminine’ footwear are often restricted to smaller sizing. But with increased pressure from consumers, the biggest brands on the market are working to include shoe lovers from all walks of life. Feet are funny things. Some love them, some really hate them. They’re big and small; wide...
Zara makes party dresses from pollution
The fast fashion giant has partnered with LanzaTech on a capsule collection featuring fabric made from recycled steel plant carbon emissions. If you read about H&M’s shift to sustainability last month, like me, you may be feeling somewhat relieved that fast fashion appears to have heard our unceasing cries and is gearing up to adopt environmentally-friendlier practices in the new year. While there is, of course, a...
Harry Styles’ beauty brand reignites discussion of modern masculinity
Not one to turn down a purple feather boa or a pearl drop earring, Harry Styles’ new beauty line, ‘Pleasing’, has reignited questions of sexuality and gender that constantly swirl around him. But must a man’s foray into makeup and skirts always be the subject of such social debate? On Monday night, ‘Dazed’ magazine uploaded a photo of Harry Styles to its Instagram, hands on hips and straddling a...
Beauty taps into the metaverse
Blurring the boundaries between real and virtual, the future of the internet has already caught the attention of cosmetics brands determined to keep tech-savvy consumers interested. As in a large majority of sectors, the worlds of beauty and technology have collided at an accelerating pace during the last few years. Infused with the power of Silicon Valley, the global cosmetics market is now estimated to reach a staggering $650 billion...
Why has Lush decided to quit social media?
The cosmetics brand is deactivating four of its accounts until platforms ‘take action to provide a safer environment’ for users. In an increasingly connected world, the idea of a leading company quitting social media seems unthinkable. Alas, just this week, British cosmetics brand Lush announced its decision to quit Facebook, Instagram, TikTok, and Snapchat across all 48 of the countries it operates in. Part of its ‘Global Anti-Social Media Policy,’ the retailer...
