Over 60 brands have signed a joint statement in support of reproductive rights. Called ‘Don’t Ban Equality,’ the initiative seeks to show corporate solidarity with womxn’s health.
Earlier this month, a Supreme Court document indicating the abolition of the Roe V Wade bill was leaked to the public.
For almost fifty years, it has ensured that American womxn have had a right to abortion without government interference.
The draft opinion, however, showed that a right-leaning majority is prepared to overturn the landmark ruling.
If this goes ahead, the procedure will become punishable by law in at least twenty states, preventing citizens with wombs from being able to access it safely and hygienically, which can lead to serious illness or even death.
You can read more about the ongoing debate surrounding this matter and its potential repercussions here.
But while we wait for a final decision, let’s take a look at how the hugely influential beauty industry – which sells primarily to womxn – has responded amid all the tension.
View this post on Instagram
For starters, several companies have used their social media platforms to take a stance, announce a donation, direct their community to resources, or some a combination of the three.
Unfortunately, this kind of support can only do so much. And for a sector that’s worth upwards of $500bn, raising awareness alone is somewhat inadequate in the face of an issue as grave as this one.
That’s why recent news of beauty’s involvement with a coalition dedicated to bringing about tangible action is so welcome.
On Wednesday, it was reported that over 60 brands (from Fenty to Glossier) have signed on as partners of Don’t Ban Equality, which was formed in 2019 and is backed by non-profits including Planned Parenthood.