Current in Fashion + Beauty

Beauty taps into the metaverse

Beauty taps into the metaverse

Blurring the boundaries between real and virtual, the future of the internet has already caught the attention of cosmetics brands determined to keep tech-savvy consumers interested. As in a large majority of sectors, the worlds of beauty and technology have collided at an accelerating pace during the last few...

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How Gen Z is pushing beauty to be more diverse and accepting

How Gen Z is pushing beauty to be more diverse and accepting

Leaning into a natural skin aesthetic while still leaving room for makeup experimentation, Gen Z is changing the way we approach beauty products. We already know that Gen Z is the driving force of pushing boundaries, both in terms of social change and creating new trends. This is especially evident in the beauty industry, which has had to adapt itself to earn the respect and trust of younger consumers. A core ethos...

By London, UK
For Stella McCartney fungi are the future of fashion

For Stella McCartney fungi are the future of fashion

On a mission to change one of the world’s most polluting industries from the inside, the luxury designer just launched a collection inspired by mushrooms and their potential for saving the planet. During the pandemic, conscious consumers and environmentalists watched in anticipation as fashion inched towards hitting the much-needed reset button. An opportunity for brands to acknowledge the urgency for change amid our current climate crisis, these last 18 months have...

By London, UK
The difficult truth about ‘natural’ beauty’s contribution to climate change

The difficult truth about ‘natural’ beauty’s contribution to climate change

Environmentally conscious consumers are ditching synthetic beauty products in favour of natural alternatives, but there's a dark side to the boom in their popularity. At present, the general consensus that ‘natural,’ ‘green,’ ‘organic,’ and ‘clean’ means better is ubiquitous within the beauty industry and frankly speaking, it makes a lot of sense. Buzzwords used by cosmetics and skincare companies to shift products; they promise eco-friendly alternatives that seem to be...

By London, UK
Could circular beauty remedy the industry’s waste problem?

Could circular beauty remedy the industry’s waste problem?

The ever-expanding sector generates 120 billion tonnes of throwaway packaging annually. Given we can no longer recycle our way out of this mess, are circular-designed products the answer? Unless your skincare routine involves using leftover ingredients from last night’s meal to create that homemade face mask you saw on TikTok once, then you’ll be well aware that the cost of looking our best is taking a significant toll on the...

By London, UK