Sofia (She/Her) – I’m the Deputy Editor & Media Partnership Manager at Thred, specialising in exclusive articles and live interviews, fashion and beauty with a focus on sustainability, women’s rights, psychedelics, and Latin America. I studied Spanish at the University of Exeter and International Journalism at City, London. Follow me on Twitter, LinkedIn, and drop me some ideas/feedback via email.
Hi, I’m Sofia, and I’m the Deputy Editor & Media Partnership Manager at Thred. I also work closely with Gen Zers from around the world on exclusive articles and live interviews to promote the inspiring work they’re doing to make the world a better place.
During my time at the University of Exeter where I studied Spanish, I chose to spend my year abroad teaching English in Argentina and working as a journalist in Colombia before travelling across the continent with my camera.
Returning to the UK to pursue a Masters in International Journalism and an internship at National Geographic Traveller, I eventually found myself at Thred’s doors.
Now, I balance my time between obsessing over mushrooms, practising yoga in the middle of the office, and telling everyone about the new song I just learned to play on the bass guitar.
Latest Stories from Sofia
‘Plastic-free’ considered most essential factor when buying beauty products
According to a new survey, consumers are more concerned over whether or not beauty products are plastic-free than vegan, natural, or ethical. Here's a list of Thred's favourite conscious cosmetics brands and what they're doing to reduce the industry's environmental impact. It’s well known that the booming $500 billion a year global personal care industry relies on plastic. And, despite the eco-movement that has since sprung up to combat this,...
The beauty brands supporting LGBTQ+ consumers without pinkwashing
Aiming to be more diverse and less 'pinkwashed,' the cosmetics industry is taking a more subdued approach to its product campaigns during this year's Pride month. Celebrating LGBTQ+ life and campaigning for equality, every year Pride organisations come together to shine a light on the community and the challenges its members face on a daily basis. During the last few Pride months, there’s been a large increase in brands...
Apple is refusing to let villains use iPhones in films
Film director Rian Johnson has revealed an alleged industry secret, claiming that Apple prohibits any fictional bad guys from using its products on-screen. ‘Bad guys cannot have iPhones on camera,’ says director Rian Johnson in a video interview with Vanity Fair while explaining a scene from his most recent film, Knives Out. Outing an alleged secret in the world of product placement, Johnson is referring to the obsessive amount...
Yes, Animal Crossing ‘fashion shows’ are a thing now
As the world of fashion questions what the industry's future will look like, Animal Crossing: New Horizons has stepped up to the plate, giving users a chance to attend virtual runway shows during lockdown. At the moment, one of the biggest questions in fashion is: what will happen to the industry’s traditional creative model after being completely upended by the COVID-19 pandemic? Although the answer remains unclear, changes are already beginning...
Is Amazon’s partnership with Vogue symbolic of a bleak future for corporate fashion?
The e-commerce giant is launching a digital storefront that will let customers purchase luxury items from high-end independent designers, but concerns have arisen regarding what it means for the future of the industry. Striving to further solidify its presence in the world of fashion, Amazon has partnered with Vogue and the Council of Fashion Designers of America to launch an online store showcasing independent luxury designers....
Is Esports set to become the next in-demand channel for beauty marketing?
Esports is on its way to becoming the cosmetics industry's next hype channel for reaching consumers. It's becoming more and more apparent that the worlds of fashion, beauty, and technology go hand in hand when it comes to marketing. The intersection of gaming and the cosmetics industry is rapidly gaining traction. Following the huge success of last year’s Louis Vuitton x Riot Games collaboration, gaming is no longer considered an...
Adidas makes 3D-printed footwear a reality
The sneaker giant has introduced AI technology and 3D printing to its manufacturing process in order to cope with plunging sales during the Coronavirus pandemic. In all industries, technology is revolutionising how businesses operate. Drastically evolving to adapt to the new landscape, footwear giants have begun introducing tech to their manufacturing processes, acknowledging that it not only saves time and cost, but is also highly beneficial for the environment. During...
‘Flour Shaming’ is the latest lockdown trend
As the UK experiences widespread flour shortages with more people taking up baking to pass the time in quarantine, social media has become a hotbed of arguments over who is most deserving of the staple kitchen ingredient. Several weeks into lockdown and the days have become indistinguishable. Every morning you wake and reach for the only thing providing you with some form of connection to the outside world — your...
Gender-neutral and digital: the new London Fashion Week
Due to COVID-19, the British Fashion Council has announced that LFW 2020 will merge menswear and womenswear showcases on a virtual platform. It goes without saying that lockdown has not been kind to the fashion industry. In fact, with major annual events cancelled and supply chains around the world grinding to a halt, some fear it’ll never be the same on the other side of COVID-19. However, difficult times call...
A Club Penguin resurgence has been sparked during lockdown
Since lockdown began, people across the globe have flocked to Club Penguin in hoards, using the virtually unchanged Disney chat game to socialise in the age of self-isolation. With everyone bored at home right now, it makes sense that we’d be striving to find new ways of keeping ourselves busy and entertained. Many have streamed an entire year’s worth of films and TV series in a single month. Some have...
