In time for the 2019 League of Legends World Championship, Louis Vuitton has teamed up with Riot Games for a one-of-a-kind collaboration.
It seems that everything has been coming together in the fashion world lately. We’ve seen our favourite celebs team up with popular high-street brands, graffiti artists design entire collections for famous designers, and now, esteemed French fashion house Louis Vuitton is taking things to the next level with a capsule that features references to the League of Legends gaming universe.
Sounds crazy right? Not really when you consider that Facebook offers style recommendations nowadays and that people are actually spending money on virtual clothing for Insta clout. Tech has provided countless new avenues in fashion marketing, and continues to inspire collections and collabs that you’d have barely dreamed of ten years ago.
I digress. There’s nothing that new about the intersection of gaming and fashion, but it’s a relationship that’s been shifting a lot lately. While players have always been privy to an ever-growing range of options when dressing their in-game characters, it’s only recently that more and more of those options are coming offscreen and inspiring brands IRL. Labels are clamoring to use iconic characters to ‘model’ their lines for lookbooks, acknowledging that we’ve well and truly entered into an era of gaming fashion.
Louis Vuitton has been in on the act since 2016, when it used Lightning from Final Fantasy as the face of its SS16 womenswear campaign. The label’s knack for tapping into new markets is clear – we all remember the chaos that ensued when they announced an official collab with streetwear giant Supreme.