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Do we know how to let go?

Do we know how to let go?

As we grow, we often let go of things – whether it’s a material object, a friendship, or something more. But do we know how to survive the loss? For the first time in a while, I had no doubts that this was going to be an amazing year for...

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The niche supermarket is the new mecca of luxury

The niche supermarket is the new mecca of luxury

Gen Z are redefining everyday spaces as indulgent outposts amidst a rising cost of living.  From bespoke suprettes and deli’s, to viral institutions like Erewhon and Daylesford, walking into a supermarket these days feels more like entering a wellness spa. Influencers sip $18 smoothies next to yoga instructors perusing adaptogenic mushrooms,...

By Brighton, UK

The Common Thred

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The Gen Zer

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Thred 100

Erifili Gounari

Erifili Gounari

A Gen Z marketing whizz with endless strings to her bow, Erifili is the founder of a global creative agency (The Z Link), an author and prolific Substacker, photographer, public speaker, and co-hosts the Espresso Epilogues podcast. She also features on the Forbes 30 Under 30 list.

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