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Taking stock of the Trump Musk breakup

Taking stock of the Trump Musk breakup

Over the last week, a public spat has caused seemingly irreparable damage to the relationship of arguably America’s two most powerful men. Beyond dented egos, what are we dealing with here? No more octagon-side dates at the UFC for these two former chums then. As quickly as the unnerving affinity grew...

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the pressures of a hot summer

the pressures of a hot summer

We’re fast approaching the start of the hot season. With festivals, holidays, nights out and travel aplenty, it can feel like you have to be your best self at all times. The real goal should be to push those pressures away. It might feel hard to believe if you’re currently...

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Are Gen Z really that bad with money?

Are Gen Z really that bad with money?

Many publications and experts seem to obsess over Gen Z spending habits, often claiming that young people are more interested in Netflix and Starbucks than they are housing deposits. Is it all just heated conjecture, or is there some truth to these allegations of financial incompetence? Financial struggle is a...

The Common Thred

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The Gen Zer

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Thred 100

Erifili Gounari

Erifili Gounari

A Gen Z marketing whizz with endless strings to her bow, Erifili is the founder of a global creative agency (The Z Link), an author and prolific Substacker, photographer, public speaker, and co-hosts the Espresso Epilogues podcast. She also features on the Forbes 30 Under 30 list.

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