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What is a ‘swag gap?’

What is a ‘swag gap?’

TikTok’s latest colloquial term ‘swag gap’ refers to couples or partners who have an obvious difference in aesthetic and style choices. Could you be part of a ‘swag gap’ couple? TikTok has graced us with another new slang term, this time focusing on couples and their outfit choices. Yes,...

By Bristol, UK

The Common Thred

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The Gen Zer

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Thred 100

Erifili Gounari

Erifili Gounari

A Gen Z marketing whizz with endless strings to her bow, Erifili is the founder of a global creative agency (The Z Link), an author and prolific Substacker, photographer, public speaker, and co-hosts the Espresso Epilogues podcast. She also features on the Forbes 30 Under 30 list.

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