Virginβs Hyperloop to carry passengers in levitating pods at 600mph
Virginβs Hyperloop may one day have commuters flying through vacuum tubes in levitating pods at over 600mph. Itβs safe to say Bransonβs dreaming big. Remember the Futurama opening sequence that depicted commuters whizzing around cities inside giant tubes? Well Richard Bransonβs vision for the future of human and cargo transportation...
Current in News
Gen Z help location apps flourish but is our privacy at risk?
Dating apps and COVID-19 tracking services have seen huge growth this year - particularly with Gen Z and Millennials - but should we be concerned about the privacy risks? Β Itβs official - a second wave of COVID-19 is here in full swing. With no real end to the pandemic restrictions...
The floating trashcan transforming the fight against plastic pollution
A new floating rubbish container called the βSeabinβ could help prevent marine and port waste from entering our oceans, making the entire process more affordable. Could floating trashcans become the future of ocean clean-ups? A new Australian start-up called the βSeabin Projectβ is certainly hoping so. Founded in 2015 by...
Minecraftβs βBuild the Voteβ readies young voters for US election
Minecraft is weighing in on the upcoming US elections, and its blocky recreation of the Capitol Building may inspire young gamers to vote for the first time. Getting young people to turn up to voting booths has been a notoriously difficult task in recent years. Fewer than half of Americans...
First ever AI satellite quickens disaster response times
A satellite the size of a cereal box is using AI to remove clouds from orbit imagery and pinpointing disasters faster than ever before. On September 2nd, a satellite that looks a little like a desktop PC was shot into orbit, itβs original task being to monitor the state of...
The rise of βdark socialβ is changing brand marketing
Gen Z is one of the biggest drivers of dark social traffic, often blurring the line between private and public social media activity - itβs only set to increase. Dark social is commonly used to describe any online interaction or click that canβt be traced by third parties or...
Quibi shuts down following lockdown marketing misstep
Launching in lockdown has proved a fatal miscalculation for mobile centric streaming service Quibi. Six months ago, at the height of the first COVID-19 lockdown, veteran execs Jaffrey Katzenberg and Meg Whitman boldly opted to launch a mobile-centric streaming service called Quibi. Spurred by a clear consumer demand for short-bite TikTok-esque content, the pair rapidly sunk a whopping $1.8 billion into both capital and star power including $63 million on advertising...
New in-game video series for NBA 2K urges Gen Z to vote
Teaming up with the βMore Than A Voteβ campaign, basketball video game franchise NBA 2K is releasing a two-part electoral video message to encourage Gen Z to head to the polls. It seems like most tech companies and social media platforms are trying their hand at encouraging young people to vote in this yearβs US elections. Snapchat introduced direct hyperlinks to voter registration sites, Instagram has released unique βI Votedβ...
Is gamingβs industry shift making loot boxes even more controversial?
The controversy surrounding microtransactions in gaming is back, and β you guessed it β EA is at the forefront. There are a few constants in life: the sun will rise and fall, seasons will come and go, and EA will continue to cause a raucous in the gaming community for an excessive focus on microtransactions within its games. In case youβre unfamiliar with the term microtransaction, it refers to in-game...
Digital trends company MSCHF pays TikTok users to βkill brandsβ
MSCHF has released nine TikTok sound bites that you can use to talk smack about big companies and youβll be paid depending on your view count. Itβs the definition of an anti-ad. Obscure digital content company MSCHF has launched a new campaign encouraging TikTok users to create videos attacking big companies that have been accused of abuse, negligence, and exploitative practices. Itβs part of a recent company movement to criticise...
