As the latest part of its monetisation efforts, Clubhouse will allow users to make donations to their favourite creators. The flagship audio app won’t take a cut of payments.
It’s been quite the inaugural year for flagship audio chat app Clubhouse. Already numero uno in the audio chat space, Facebook and Twitter are set to up the competition in 2021 with their own ephemeral updates.
Clubhouse is now being forced to innovate (and quickly) if it’s to keep its biggest creators in-house.
Front and centre of its strategy comes a new host of monetisation features designed to keep its influencers happy and their followers returning in droves.
Though Paul Davison has fast discovered that you can’t patent a USP in the social media arena, he’s propping Clubhouse above its big name challengers with constant improvements focused on creators. The latest of which will see users able to send donations to their favourite channels or profiles much like YouTube’s live super chats.
When it comes to keeping influencers onside and stopping them jumping ship, offering new ways of making bank is the so called ‘tried and true’ method. Shocking revelation: social media influencers by and large are driven by revenue.
Last month Clubhouse rolled out its Creator Accelerator Program, providing 20 applicants with resources, state-of-the-art equipment, and sponsorship opportunities – not to mention an extra $5,000 a month – to make a sizable living within the app.
This week’s payment update arrives as a more comprehensive monetisation opportunity for all creators currently building a following on Clubhouse. Slowly being released in ‘waves,’ and beginning with what admins are calling a ‘small test group,’ you may soon start to see a new option appearing on people’s profiles.