Through public donation tools on both Facebook and Instagram, Zuckerberg claims more than $5 billion has been raised in non-profit fundraisers.
The pandemic has definitely been something of a double edged sword for Facebook.
With folk condemned to their homes across the globe over the last 12 months, engagement has risen significantly on both Facebook and Instagram. However, with the two being such popular networks for topical conversation, they’ve also become conduits for the spread of misinformation.
Compiled by concerns of allowing anti-democratic policies to creep in, the continued presence of hate groups, frequent security breaches, and illegal activity proliferating on Facebook Marketplace, it’s safe to say PR throughout 2020 and the start of 2021 hasn’t exactly been great for Zuckerberg and co.
Today, we're sharing that people have now raised over $5 billion for nonprofits and personal causes through fundraisers on Facebook and Instagram: https://t.co/CQc5V5CQEJ
In 2020, causes related to the environment received a significant part of those donations.
— Alexandru Voica 💀 (@alexvoica) March 23, 2021
Though going after Facebook and its policies seems a popular thing to do at the moment, and while its chiefs can’t really claim it’s unwarranted, that doesn’t mean we should pay any less attention to the major benefits to come from the platform’s massive reach.
Nothing short of a powerhouse when it comes to providing opportunities for non-profits, a new company announcement has revealed that a staggering $5 billion USD has been raised through Facebook and Instagram’s donation tools.
As you can see from the chart here, Facebook launched several updates since 2016 with a focus on expanding its fundraising and community change ambitions – the most recent including options to create and share non-profit campaigns within personal feeds.