Allbirds and Adidas to launch ‘the world’s most sustainable shoe’
Eco-shoe company Allbirds and international sports brand Adidas have teamed up to reduce the industry's carbon footprint. One startup, and one behemoth, Allbirds and Adidas have embarked upon a unique collaboration to develop a sustainable, high-performance, low-impact running sneaker. In a joint project, the footwear competitors have made it their...
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Amazon-related beauty content is booming on TikTok
TikTok has become an unlikely source of beauty sales for Amazon during the Coronavirus pandemic. TikTok has emerged as a new source for brands struggling during COVID-19 to push sales on Amazon. Looking beyond the potential stigma of selling on a platform that has deterred retailers in the past with...
The app on a mission to change shopping for good
A new artificial intelligence-powered app called The Yes is set to drastically change the way consumers shop by building a virtual store around the individual needs of each user. Yesterday, after a year of teasing the launch of their new startup, e-commerce veteran Julie Bornstein and her technical co-founder, Amit...
The ‘new age’ of spiritual luxury fashion
While the world spins out of control, fashion designers have begun looking to New Age practices for some much-needed healing. ‘A lot of time we put our faith in material things, but those things won’t heal us,’ evangelised the choir leader at the last of Kanye West’s infamous Sunday Services...
‘Plastic-free’ considered most essential factor when buying beauty products
According to a new survey, consumers are more concerned over whether or not beauty products are plastic-free than vegan, natural, or ethical. Here's a list of Thred's favourite conscious cosmetics brands and what they're doing to reduce the industry's environmental impact. It’s well known that the booming $500 billion a...
The beauty brands supporting LGBTQ+ consumers without pinkwashing
Aiming to be more diverse and less 'pinkwashed,' the cosmetics industry is taking a more subdued approach to its product campaigns during this year's Pride month. Celebrating LGBTQ+ life and campaigning for equality, every year Pride organisations come together to shine a light on the community and the challenges...
Yes, Animal Crossing ‘fashion shows’ are a thing now
As the world of fashion questions what the industry's future will look like, Animal Crossing: New Horizons has stepped up to the plate, giving users a chance to attend virtual runway shows during lockdown. At the moment, one of the biggest questions in fashion is: what will happen to the industry’s traditional creative model after being completely upended by the COVID-19 pandemic? Although the answer remains unclear, changes are already beginning...
Is Amazon’s partnership with Vogue symbolic of a bleak future for corporate fashion?
The e-commerce giant is launching a digital storefront that will let customers purchase luxury items from high-end independent designers, but concerns have arisen regarding what it means for the future of the industry. Striving to further solidify its presence in the world of fashion, Amazon has partnered with Vogue and the Council of Fashion Designers of America to launch an online store showcasing independent luxury designers....
Is Esports set to become the next in-demand channel for beauty marketing?
Esports is on its way to becoming the cosmetics industry's next hype channel for reaching consumers. It's becoming more and more apparent that the worlds of fashion, beauty, and technology go hand in hand when it comes to marketing. The intersection of gaming and the cosmetics industry is rapidly gaining traction. Following the huge success of last year’s Louis Vuitton x Riot Games collaboration, gaming is no longer considered an...
Adidas makes 3D-printed footwear a reality
The sneaker giant has introduced AI technology and 3D printing to its manufacturing process in order to cope with plunging sales during the Coronavirus pandemic. In all industries, technology is revolutionising how businesses operate. Drastically evolving to adapt to the new landscape, footwear giants have begun introducing tech to their manufacturing processes, acknowledging that it not only saves time and cost, but is also highly beneficial for the environment. During...
