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Opinion – Kourtney’s collaboration with Boohoo deserves criticism

Opinion – Kourtney’s collaboration with Boohoo deserves criticism

The reality star has been mocked on social media for her new role as fast fashion brand Boohoo’s Sustainability Ambassador. But while it may be hard to believe, Kardashian’s latest collaboration is no laughing matter.  Reality stars and fast fashion are no strangers to one another. Despite strides to unpick this deep-seated relationship, and a growing disdain for fast fashion amongst young consumers, Gen Z are still addicted...

By Brighton, UK
The resale market is fast fashion’s latest greenwashing ploy

The resale market is fast fashion’s latest greenwashing ploy

We’ve a long way to go before the fashion industry can be deemed sustainable. Is the option to resell our fast fashion items back to retailers a step in the right direction or a novel way for business as usual to continue behind the scenes? Buying second-hand clothing has never been easier or more common. Depop, Vinted, and more recently, eBay, have soared in popularity for providing users with a seamless,...

By London, UK
The Love Island to fast-fashion influencer pipeline is far from over

The Love Island to fast-fashion influencer pipeline is far from over

This summer, the UK’s favourite reality dating programme clothed its stars in second-hand threads from eBay to promote circular fashion. But following their exit from the villa, contestants have already secured record-breaking deals with fast-fashion companies. Love Island season presents the opportunity to witness good-looking people argue, neck each other, and regurgitate lines like ‘you’re my type on paper’ on national television while wearing multiple outfits a day – all...

By London, UK
Selfridges doubles down on sustainability commitments

Selfridges doubles down on sustainability commitments

The luxury department store Selfridges has published its first annual ‘Project Earth’ report detailing a number of ambitious targets that it hopes will ‘reinvent retail.’ Back in 2020, Selfridges committed to its sustainability strategy with ‘Project Earth,’ an impressive outline with the overarching goal of steering its business towards a net-zero future. Two years later, and – in the words of UN secretary-general Antonio Guterres – ‘our fragile planet is hanging...

By London, UK