In collaboration with the British company Soul Cap, the global sportswear giant has introduced another inclusive product to its athletic wear collection. This time, it’s a swim cap designed to fit swimmers with long, voluminous, or Black and afro hair.
Last year, Adidas launched a marketing campaign that showcased how a one-size-fits-all approach to sports bra design has resulted in women lacking adequate breast support during their fitness routines.
Today, the historical one-size-fits-all approach to products of any kind couldn’t be less compatible with the way we view humans. Modern society has come to embrace our uniqueness, opening its eyes to the fact that we all have different needs.
So when the internationally governing water sports federation FINA announced a ban on the use of specialised swim caps made for afro and Black hair during the 2020 Olympics, controversy naturally arose.
Critics of the policy argued that the ban was culturally insensitive and served to create an unnecessary barrier to the sport. FINA was ultimately forced by protestors to reverse the motion.
Now, thanks to a collaboration between Adidas and Soul Cap, a swim cap designed for afro and Black hair has become widely available to people who need it – whether swimming for leisure or in competitions.